What was the intention of New-Dehli, India based Hero-Motocorp when the company bought 49% of Erik Buell Racing (EBR) in 2011 for $25 million? As reported at the time to build a 70,000 sq.ft facility in East Troy, Wisconsin and help Erik Buell Racing produce more efficiently its sport bikes, like the newest model, the 1190SX, for sale at $16,995. But EBR is doing much more than this for Hero-Motocorp. Selling consulting projects, including an engineer concept for a hybrid scooter with top speed of 62 mph, for a diesel work bike built to haul heavy loads and other models that Hero could market in India, taking advantage of a fast growing middle class.
In addition, during Summer 2015, Erik Buell Racing will become the sole and exclusive distributor in North America of several Hero motorcycle models, all low-priced entry-level bikes, a scooter, a light weight sport bike, city motorcycles in different cc’s, and more. The objective, as Harley-Davidson does it with the 2 Street models and Polaris with the Indian Scout, is to acquire young and new riders to sell to them later higher-end most expensive motorcycles. Continue reading ‘Erik Buell Racing. Creating Small And Specialized Motorcycles For The India Market. To Distribute Exclusively Scooters And Small Motorcycles Built In Indian.’