Custom Chrome® Hires Industry Veteran Kurt Peterson

Custom Chrome® has announced the immediate addition of Kurt Peterson in the position of Media & Events Manager. Peterson’s initial focus will be on public and media relations, advertising, event and market presence and market research. Peterson brings with him over 14 years of experience in the v-twin industry. His most recent tenure with S&S Cycle as Sales Manager began in 2004. Prior to S&S, Peterson’s industry experience included American IronHorse, Drag Specialties and at the retail level in the Minneapolis / St. Paul area. Peterson is an avid v-twin enthusiast and has designed and built several “one off” customs. This year Peterson participated in the AMD Official World Championship of Custom Bike Building in Sturgis with his entry “Lil Evil”. Peterson is also an avid drag racer and has participated at various levels including AHDRA & FLASH starting in the early nineties. Custom Chrome, a division of DAE-IL USA, Inc., designs, manufactures, markets, and distributes aftermarket motorcycle parts and accessories and does business as Custom Chrome, Santee, Jammer, Custom Chrome Europe and Custom Chrome Asia.


8 Responses to “Custom Chrome® Hires Industry Veteran Kurt Peterson”

  1. 1 Nitrous Phil Sep 9th, 2008 at 12:36 pm

    good luck to this guy and Custom Chrome.
    Survial of the financially fittest right now.

  2. 2 1550tc Sep 9th, 2008 at 1:41 pm

    It seems quite a few are leaving S&S, hopefully Kurt can help out CC and their woes or join JS at Baker!

  3. 3 Lee Wimmer Sep 9th, 2008 at 2:05 pm

    I’m amazed that CC has managed to survive, although copetition is always good it seems that Le Mans is kicking their but . I myself am very frustrated that EVERY time we try to purchase something from them, they are out of stock or the part is unavaiable. I’d like to know their master plan to solve this. It’s unfortunate that it is this way, as they always seemed to have some nice items that Drag never picked up. Of course on that note it seems that Drag is too busy knocking off it’s own vendors anymore.
    hey I wish everyone in this great industy good luck. Times are really showing who will survive and who won’t.

  4. 4 Mike Kiwi Tomas, Kiwi Indian MotorCycles Sep 10th, 2008 at 10:07 am

    We need CCI in the market place. While I have not agreed with most of their management style or attitude in the past, they have had and still do have some good people.
    If CCI were to disappear we would see a big shift in the v-twin market balance on a dealer/service/parts level which would not be good. For those that are dedicated at CCI, keep on plugging along, the industry needs you.

  5. 5 Rikki Battistini Sep 11th, 2008 at 5:54 pm

    I wish Kurt the best of luck in his new position. I am sure he will be a good asset for CCI

  6. 6 Arin / Wicked Image Sep 11th, 2008 at 6:23 pm

    You said it best Lee, Wicked image is going to support the rebirth of CCI otherwise we are at the mercy of the chinese knock off tyrant named Drag Specialties . Good luck Kurt and look forward to seeing you succeed w/ the company

  7. 7 Chopper Fred Sep 13th, 2008 at 4:55 pm

    Good job Custom Chrome. Kurt is a great addition to their team. I like the new no bullshit attitude their new leader is driving. Seems like they are really improving – fillrates seem to increase as well and that usually takes time. Good for all of us…

  8. 8 Blue Sep 17th, 2008 at 8:46 am

    Good luck to Kurt in his new position – it’s good to see Custom Chrome putting together a strong, down-to-earth team (but hey, Holger, we miss you in Europe!!)

Comments are currently closed.



Facebook Google+ Twitter