In all industries, including ours, the way business is done is changing. Some of us embrace change. Others fear it. And those who are paralyzed are making a big mistake. Understanding the power of internet, its omnipresence in our personal and professional life, Custom Chrome, one of the largest distributor of after-market motorcycle parts in the world, is not afraid of change and is launching a new revolutionary system (at least in the motorcycle biz) of distribution its products.
Until now, an individual could not order directly from Custom Chrome. He had to place his order through one of Custom Chrome approved motorcycle dealers. New and interesting, Custom Chrome just created an e-Store (online store) where an individual can not only navigate the full catalog in the comfort of his home (or office, if not caught), but also place his order for delivery to the e-dealer of his choice. The idea is to make life of the consumer easier and to drive new clients to motorcycle shops signing to belong to the Custom Chrome e-Store dealers network. Evidently, all motorcycle dealers have an interest in signing up to be an e-Dealer, and all consumers have an interest in having more time to browse the full catalog and having an e-dealer next to them. During the V-Twin Expo, dealers are invited by Custom Chrome to two ” e-Store Essentials Seminars” where the company will explain in details its new distribution program. Saturday 7th and Sunday 8th from 10 am to 11 am, room 210 of the Cincinnati Duke Energy Center.