I can’t believe that until now the STURGIS® Word Mark in connection with Sturgis® Rally goods and services was not protected by a Federal Trademark Registration. Now it’s done. Sturgis Motorcycle Rally, Inc., owners of the portfolio of Trademarks and Service Marks related to the world famous Sturgis® Motorcycle Rally, announced today that its word mark STURGIS® is now protected.
“This was certainly anticipated for a number of months, but is nevertheless an exciting development for the future protection, promotion and long-term health of the Sturgis® Motorcycle Rally,” commented board member and longtime Sturgis-area businessman John E. Johnson, “It also helps to further solidify the future of charitable giving offered from several organizations around the Sturgis area through licensed use of the marks.”
Distributors and retailers of Sturgis® Rally-related merchandise can be certain they are purchasing authorized and officially licensed STURGIS® products simply by sourcing it through one of the Licensees below. Questions regarding the licensing program of the Sturgis® Motorcycle Rally can be directed to Lisa Weyer, a Licensing Agent for SMRI, at 605.347.5336 or Lisa.Weyer@SturgisProducts.com.