Word Mark STURGIS® Gets Federal Trademark Registration

I can’t believe that until now the  STURGIS® Word Mark in connection with Sturgis® Rally goods and services was not protected by a Federal Trademark Registration. Now it’s done. Sturgis Motorcycle Rally, Inc., owners of the portfolio of Trademarks and Service Marks related to the world famous Sturgis® Motorcycle Rally, announced today that its word mark STURGIS® is now protected.

“This was certainly anticipated for a number of months, but is nevertheless an exciting development for the future protection, promotion and long-term health of the Sturgis® Motorcycle Rally,” commented board member and longtime Sturgis-area businessman John E. Johnson, “It also helps to further solidify the future of charitable giving offered from several organizations around the Sturgis area through licensed use of the marks.” 

Distributors and retailers of Sturgis® Rally-related merchandise can be certain they are purchasing authorized and officially licensed STURGIS® products simply by sourcing it through one of the Licensees below. Questions regarding the licensing program of the Sturgis® Motorcycle Rally can be directed to Lisa Weyer, a Licensing Agent for SMRI, at 605.347.5336 or Lisa.Weyer@SturgisProducts.com.

Zipper's

8 Responses to “Word Mark STURGIS® Gets Federal Trademark Registration”


  1. 1 Mike Greenwald Apr 6th, 2011 at 7:49 pm

    Sounds to me like these folks will be appearing in court.
    Class action Federal lawsuit?

    Sturgis, South Dakota 57785
    Sturgis, Michigan 49091
    Sturgis, Kentucky 42459
    Sturgis, Mississippi 39769

  2. 2 colemanfu Apr 7th, 2011 at 6:28 am

    Just don’t let it slip away or forget to re-new (like Daytona Bike Week did) or some con man will re-apply and try to sell it back.

  3. 3 Sad America Apr 7th, 2011 at 6:28 am

    Hey ! When there’s nothing left in the economy, we can always resort to suing each other !

    God Bless America, where there’s always a lawyer there to help ……….

    Dixit Waits : Who are the ones that we kept in charge ? Killers, thieves, and lawyers ….

  4. 4 Mark Apr 7th, 2011 at 6:54 am

    Wonder if New York City is trademarked. Doubt it…..

  5. 5 m switzer Apr 7th, 2011 at 7:21 am

    Remember when Harley tried to registar the “potato-potato” engine sound? They found that a musician already had the sound registared I am sure they ended up paying.. HD did get “hog” tradmarked I had a friend who had a shop “The Hog Pen” he recieved a “cease and desist ” order to change the name of his shop.

  6. 6 Wiz Apr 8th, 2011 at 5:10 am

    Or how about the “Hog Hollow” parts distributor who had to change thier name to “Fog Hollow” after Harley went after them? But what I can’t get over is how these rice manufacturers can blatently copy the look of a Harley with thier “Cruiser” series! It’s really sickening how exactly they reproduce the look with flare rear fenders, staggered dual pipes, etc.Hell, they’ll even put some hunk of chrome to look like a carb on the right side of their V-Twin engine clone! How do they get away with that! Wiz

  7. 7 m switzer Apr 8th, 2011 at 6:54 am

    I love how a lot of the jap bikes are making a “gas” tank that doesn’t hold gas. It is actually a good idea to have the gas under the seat: lower center of gravity, no slosh, less change of spilage.

  8. 8 toby Apr 11th, 2011 at 4:37 pm

    A wordmark or servicemark will only provide limited protection when used in certain context. The term “Sturgis Motorcycle Classic” is protected. The terms “Sturgis” or “Sturgis Bike Week” are not. The Sturgis classic is protected because it was a name in continual use (40 years or so, not 71) by the equivalent of the Sturgis Chamber of Commerce (legal organization). Contrast this with Daytona which never had an official organization to promote bike week until about 20 years ago, and always considered the term “bike week” to be generic since they did not come up with it. The name Daytona Beach Bike Week is not protected. Several variations on that are servicemarked but are severely limited. Take a look at the t-shirt vendors at any event and you will get an idea.

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