Today September 29, 2011 marks the 5th Anniversary of this Blog. Five years of my life writing and publishing this motorcycle news website, 7 days a week, 365 days a year. Exactly 4923 articles and 62,085 comments later at the time of this writing, Cyril Huze Blog is by far, and more than ever, the World’s Number One Source For Custom Motorcycle News.
It is recognized by the custom motorcycle community as the most influential magazine in its category with unrivaled coverage, unlimited access and has become the primary source of news for most other magazines in the US and abroad. At this day, no direct competitor, print or digital magazine, here in the US or abroad, can honestly claim an audience exceeding more than a low percentage of our total proven readership (source Google Analytics).
From day one, this Blog was a huge success with motorcycle owners and its audience never failed to grow. During the last 12 months, monthly average readership was 319,750 monthly unique visitors (for 438,500 monthly page views), an increase of visitors of 19% versus same period last year. In only 4 days, this Blog has more readers than the largest American V-Twin print magazine. It has more than 3 1/2 times the number of readers and 5 times more page/views than its largest direct online competitor (Regarding digital magazines, let me mention again that a HIT is only a server log created by photos, graphics, text links, etc, and has never been and is not a human visit to a website, so can’t be counted as a reader, something that many website owners are doing to blur the truth about their real readership.)
In addition, during the last 12 months, on average 9.7 subscribers signed up daily to receive every morning in their mailbox our daily RSS Feed for a total at this day of 9492 daily subscribers (most of the international motorcycle industry receives a weekly update on Mondays.) As I anticipated, it took more time for the conservative and traditionally low-tech motorcycle industry to understand all internet power and capabilities. Can any company really conceive living and doing business again in a pre-computer, pre-social network world? Especially during these last 3 years the motorcycle industry was obliged to wake up to the internet , to evolve, to change their way to market and advertise, with a lot of manufacturers, vendors, builders and show organizers now begging for digital press release publications for immediate sales of their products or services, with others joining as permanent sponsors.
Visitors Overview Per Week From August 28, 2010 to August 28, 2011 (Source Google Analytics)
This Blog was born in 2006 from the desire of custom bike lovers to have a platform where they could get from an industry insider the latest complete coverage of breaking news about bikes, parts, people and companies as they happen, not 3 months later, and without the filter of an Editor In Chief choosing to publish only what makes current or potential advertisers pleased with the content. A digital magazine independent of any outside influence and where, through comments, all readers, either individuals or professionals, can congratulate, criticize, suggest and recommend to other fellow riders. Without censure of point of views, except of course if someone is not respectful to others.
A recent study shows that on average in the US and 15 other countries, 18 to 55 y.o. people spend more than a third of their leisure time online where they are personally engaged in personal and business relations, researching and shopping, locally, nationally and internationally. It doesn’t include the time spent online while at work… (our traffic analytic reports indicate that 49 % among you read this Blog during business hours.) Evidently, the category 18 to 35 (holy grail of the motorcycle industry) is even more involved with the internet in one form or the other. As a matter of fact, very few decisions are made today without any input from online research. And of course it includes all decisions made regarding your motorcycle, the selection of a vendor, the purchase of a custom part or the decision of an event to go to, etc. Reason why all the 4923 articles I have published during these last 5 years are kept online and accessible to all at any time via keywords entered in major Search Engines like Google or our own Archives and Search Pages.
Now that the motorcycle industry has understood that the way to do business has changed forever, has appreciated the value of a “brand conversation” with all of you in my digital pages, I am more optimistic than ever that the Cyril Huze Blog is going to grow even faster in a very fast shrinking print media market, continuing to offer more quality news than anywhere else, more new bike and product announcements, more choices and options for your motorcycle.
Your passion feeds mine and I can tell you that these last 1750 days of my life spent in the motorcycle industry have been the richest through all contacts I have had with you, custom bike lovers and professionals, either by phone, emails, text messages, comments and of course during all motorcycle events and rallies that I attend. We live in a Digital World, a world where we are all connected. Our world is Custom Motorcycles. Together, professionals and individuals, let’s make it bigger for the pleasure and benefit of all.
I take this opportunity to express again my point of view about the publishing industry. I love books. I love some magazines. I love/hate the motorcycle publishing industry the way it is. I would love the USA to have 2 monthly print magazines with deep meaning journalistic content (and not disguised advertising). A quarter of global Internet users surveyed this year in 10 occidental countries have at least 5 digital devices in their households, and 60% owned at least 3. Will bookstores disappear? I think so. Soon we will no more have big brick & mortar stores distributing books and magazines (you will download and read). Even today, my readers tell me it’s very difficult to find a motorcycle print magazine sold in these stores…and subscribers are fleeing.
What is happening with bookstore chains is the same exactly long-fall doldrum the music industry is now facing, and of course for the same reasons. How many mega music stores have closed? How many remaining? For how long? As much as it pains me to say this and as horrible as it sounds, the print magazines, local newspapers and physical books are leaving us. The print magazines the way they are and the way they are distributed are about to go, like did the typewriter, the 8-track tape player, the VCR, the telephone booth… and soon the plastic in your wallet replaced by your smart phone reader/scanner. That you like it or not, print magazines will soon become oddities found in some backstore racks. I forecast just a half decade before the traditional print publishing industry is dead. It’s already moribund with less and less titles, dwindling readers and disappearing subscribers. (Maybe a good time to complete your collection of your favorite print magazines..). If they wish, my fellow chief editors and friends of the remaining motorcycle print magazines can challenge me in “comments”, I hope with tangible marketing arguments and of course writing under their real names and emails. Thank you all again, custom motorcycle lovers and professionals, for your daily support.
Post Scriptum: Because the total number of news and features about custom bikes and parts, about companies, people and events that I publish every month is vastly superior to the volume published by any monthly motorcycle print magazine here or abroad, starting today Cyril Huze Blog changes its name to Cyril Huze Post. The new name intends to better reflect its media size and influence on the international custom motorcycle scene. (Website owners offering a link to my website or directly to one of my articles don’t have anything to change regarding the URL address they link to)
Companies wishing to introduce their products and services to the largest international readership and make their websites a popular destination can find our banner and text link rates at the page Cyril Huze Post Advertise.