Daytona Bike Week. Arlen Ness, Rick Fairless and Dave Perewitz Each To Unveil Allstate Insurance Custom Motorcycles.

Today, in partnership with three of the country’s top motorcycle builders, Allstate Insurance Company is unveiling in Daytona four custom motorcycle creations inspired by the company. One of them, an Arlen Ness Custom 2012 Victory Cross Country, will be given away as the grand prize in a national sweepstakes.  “These four beautiful and elaborate creations tell a unique story about our motorcycle product, industry innovations and rider advocacy efforts,” said Keith Rutman, vice president of Allstate’s Consumer Household unit ”

The customs each bear unique themes that mirror the distinguished styles of the builders, while reflecting Allstate’s dedication to protection. “Rick, Dave and I have distinct differences in our styles,” said Ness.  “But in the end, we were able to come together with one goal in mind – the rider.” The bikes will be on display during Daytona Bike Week at the Allstate Rider Protection Zone located at Daytona International Speedway (1801 W. International Speedway Blvd.), which opened Friday, March 9.

No Purchase necessary. Promotion begins February 27, 2012 at 9:00 a.m. EST and ends on February 28, 2013 at 11:59 p.m. EST. To participate, jump to Allstate Insurance Sweepsstake. Open only to US legal residents, 18 years or older as of time of entry. Limit 1 entry per person / email address for the duration of the Sweepstakes period.Odds of winning depend on number of eligible entries received.

After Daytona Bike Week, the 4 bikes will travel to other major motorcycle rallies across the country during 2012, including: Daytona Bike Week – Daytona Beach, Fla., March 9-17,  Leesburg Bikefest – Leesburg, Fla., April 26-29, Laconia Motorcycle Week – Laconia, N.H., June 9-17, Thunder in the Valley – Johnstown, Pa., June 21-24, Roar on the Shore – Erie, Penn., July 12-14, Sturgis Motorcycle Rally – Sturgis, S.D., Aug. 4-11, Bikes, Blues & BBQ – Fayetteville, Ark., Sept. 26-Sept. 29, Biketoberfest – Daytona Beach, Fla., Oct. 18-21, Lone Star Rally – Galveston/Houston, Texas, Nov. 1-4.

Zipper's Kits For New Bikes

10 Responses to “Daytona Bike Week. Arlen Ness, Rick Fairless and Dave Perewitz Each To Unveil Allstate Insurance Custom Motorcycles.”


  1. 1 toby Mar 13th, 2012 at 9:26 am

    The paint jobs on Fairless’ bikes are spectacular. A cross between Jerry Garcia and Peter Max for you old schoolers. Get some photos Cyril!

  2. 2 mike knox Mar 13th, 2012 at 9:36 pm

    GOOD JOB VICTORY GUYS/ LOVE YOUR BIKES IM A HARLEY RIDER ALL MY LIFE NOW I RODE A VICTORY HAMMER AT VICTORY DEALER IN KNOXVILLE TN AWSOME POWER AND GREAT TORQUE LOTS OF HORSEPOWER VERY SUPRISED AND DID I EVER LOVE THAT STILE SINCERLY MIKE KNOX

  3. 3 10377586 Mar 14th, 2012 at 6:28 am

    we were there yesterday but didn’t see Allstate. Where are they set up there?

  4. 4 rob Mar 14th, 2012 at 4:45 pm

    That oughta hike up the rates a few bucks………………………..

  5. 5 Walt Lumpkin Mar 14th, 2012 at 6:33 pm

    Wish I had taken that photo of Arlen.

  6. 6 Toby Mar 15th, 2012 at 7:40 pm

    Allstate and the bikes are at the Speedway vendor area.

  7. 7 Kevin Boyle Kustoms Mar 19th, 2012 at 11:47 am

    Cyril …who built the blue/white BIKE AT THE UNVEILING???vey curious…Thanx!

  8. 8 John Williams Mar 19th, 2012 at 6:40 pm

    Even by living here In Daytona it was hard to catch all the Motorcycle Celebrities. I did get to take a picture of my g/f standing next to Willie G though..

    Ride on

  9. 9 C. Hale Mar 19th, 2012 at 11:46 pm

    Laid up {not the good kind} and can only refer to others for the “Good Times” there in Daytona. Maybe next year — IF, and I mean IF, we make it through Dec. 21st !! Maybe we will come into a time when riders everywhere will not be paralyzed and can open the door to let the days’ sounds and smells in —
    while looking at your polished Iron Horse waiting to get out of the stable and Ride !!

    I am sure I will not be in on the entry give away, but it was a way to say Aloha to all, and be safe.

    Blessings, C.Hale Puna, Hawaii, Hawaii {Would have loved to see the unveiling !!}

  10. 10 Sara Brown Mar 21st, 2012 at 8:01 am

    nice job !

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