Triumph Celebrates Its Best Ever Year Of Retail Sales In North America

The final sales numbers for December are in and 2016 will officially go down in the record books as the best year of retail sales for Triumph Dealers in North America in Hinckley Triumph history. For the month of December, Triumph dealers literally smashed the previous sales record with retails up a stunning 39% over the previous December record and up a jaw-dropping 89% over December 2015. Totals for the entire calendar year were more of the same, with overall 2016 retail sales in North America beating the market growth rate by more than 15%, eclipsing 13,000 units for the first time in history and easily shattering the previous annual retail sales record.

“There is no greater testament to the tireless work and outstanding Brand representation of our dealer partners than seeing this kind of success on the sales floor,” said Matt Sheahan, COO of Triumph Motorcycles America.  “We want to thank our dealers for their efforts and our new customers for joining the Triumph Family.  We are looking forward to riding with you in 2017!”

Triumph’s global headquarters are located in Hinckley, Leicestershire, England, solely owned by Bloor Holdings Ltd. Triumph Motorcycles America Ltd., its North American subsidiary, is based in Atlanta, Ga., and is home to the motorcycle industry’s first 24/7 Customer Support team.

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13 Responses to “Triumph Celebrates Its Best Ever Year Of Retail Sales In North America”


  1. 1 Sharkey Jan 11th, 2017 at 9:39 am

    A beautiful resuscitation of an otherwise dyeing brand. Hope to find a test ride this summer

  2. 2 Brad Trenz Jan 11th, 2017 at 10:45 am

    I really think that Triumph has what it takes with the Bonneville to attract many millennials.

  3. 3 RealityCheck Jan 11th, 2017 at 2:09 pm

    It all sounds very impressive . That is until the numbers are placed within their proper [ business ] context . At which point one might ask ; This is really worth celebrating ?

    FYI ; Mr Trenz . A reality check . Millennials are not buying new bikes . Period ! Fact is they’re barely buying used ones .

  4. 4 Boomer Jan 11th, 2017 at 5:46 pm

    An interesting contrast to a popular American brand just announcing its shutdown (Victory).

    It makes one wonder what Victory did wrong and what Triumph is doing right…

  5. 5 Blackmax Jan 11th, 2017 at 5:59 pm

    When you give the people what they want
    Or what they perceive they want, you have a good sales year

  6. 6 Sheridan Jan 11th, 2017 at 7:59 pm

    Boomer I think one understands the importance of styling, the other ignored it

  7. 7 Pat h Jan 11th, 2017 at 8:15 pm

    I like the triumphs as I did the victorys, I believe one of the latest reports from Polaris was sales were up, makes you wonder, indian closed down 64 years ago

  8. 8 James just another crazy kiwi Jan 11th, 2017 at 11:18 pm

    As the old dinasoars age lighter bikes will be preferred, the Bonnie is better suited to a bit taller person than the Sportster and looks cool too.
    Harley does not get it yet but I guess a change of the Sportster range or maybe a lighter Dyna ? Who knows.
    Sheridan is right people like their MC to look good as well as go well.
    Triumph ignored the retro market and purposley tried to steer away from it .They are now having to play catch up, but they are doing a bloody good job.

  9. 9 Mark Barthelmie Jan 12th, 2017 at 8:03 am

    Ive been a staunch HD and Indian man since my youth ( when all i could afford was Triumphs).
    Ive still got a late HD and a pre Polaris 2010 Indian. I did buy a Scout as a lighter bike but frankly i didnt like it. Why i dont know. I went to the local Triumph shop to take a look at the new models. Street Cup ( like it but not good to bend over all day riding) Street Twin and T100 ( not quite enough cubic capacity) Bobber a long wait and still only 900cc. Thruxton like the street cup great not a great riding position for a bad back. All great looking bikes. T120. Frankly amazing. Memories of my youth on my T140 but it goes it stops it handles it even has traction control and heated grips. In fact the only thing im missing is self cancelling indicators. If youve not ridden one go and give it a try you will get that massive grinfactor. In fact at least 2 of my buddies have also bought them now. But the bike is a blast. Well done Triumph someone somewhere is listening. A great range of bikes no wonder they are selling well.

    Victory. Well they were selling similar numbers to Triumph in the US. I think time will tell but theres a lot of upset Victory guys now all Triumph has to do is get them to take a ride on a Trumphy. Ive bought a lot of bikes in the last 10 years nearly all of them had Indian on the tank. This is the first new bike not an Indian. Why ? I think Indian need to take care of their customers. Im just saying

  10. 10 Jeff Duval Jan 12th, 2017 at 8:45 am

    Hi Boomer… Triumph caught the warm winds coming from the Bay Area whilst Victory caught a terminal cold with bling styling 🙂 …

  11. 11 Gerald Jan 12th, 2017 at 11:14 am

    Any success Triumph has had comes at the expense of its dealer network in witch they continue to try and kill so at sometime when they succeed at that the brand will die again history usually does repeat its self!!

  12. 12 Jerrman Jan 12th, 2017 at 11:22 am

    Triumph vs. Victiry? Sort of a no brained. Lighter, more agile, classic styling with retro overtones, and a great price point. All the elements that appeal to millenniums. This is the direction Indian should now be exploiting to broaden their base beyond the cruiser market.

  13. 13 Dragon Bob Jan 15th, 2017 at 9:33 am

    Victory did not fail it was stabbed in the back it gave polaris a way to acquire Indian and the bean counters figured they could make more money selling Indian. But what they actually did was abandon a brand that was the most dependable and and best handling of all brands and if you think this is boasting when the snow and sand is gone in the mountains of Idaho come on up and Wild Bill and I will take you on a ride of your life, that is if you can keep up most can’t keep up with the Vision Street on the twisties. And when you talk about dependability there are guys in the VMC that have over 250,000 carefree miles on their bike. i predict that Indian sales will start to sag because most Vic owners will not crossover. One thing that polaris does not understand is bikers are if nothing else are loyal to their brand and do not look kindly to the actions that Victory has pulled. This doesn’t hurt just the riders but the growing aftermarket and high-performance shops around the nation that was growing to supply the custom quarter, it is a domino effect. What is going to happen when Harley decides to go after the millennial market and they will Harley has its own bean counters. Look at the change that will make to the aftermarket industry. “Come see the new 2020 Millennial HD Zoom Scooter.

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