Harley-Davidson issues global call to embrace the freedom of the open road. With a focus on the universal pursuit of independence, authenticity and the feeling of the open road, this call is an open invitation to riders and non-riders across the globe to embrace their individuality.
The new Harley platform comes to life via 30- and 90-second videos containing user-generated and filmed content. In the creative, Harley-Davidson shares moments captured on the open road by riders past and present from all walks of life. As an example, check the view below.
“‘All For Freedom. Freedom For All’” is part of our 10-year global strategy to build the next generation of Harley-Davidson riders,” said Sean Cummings, Harley-Davidson senior vice president of global demand. “As the leader in our industry, we are on a mission to grow the sport of motorcycling globally. To reach that ambitious goal, we need to increase our brand’s relevance and inspire new riders to experience the same freedom that all H-D riders feel in the saddle. This new work does that by celebrating the passion, freedom and emotional pull of the open road.”
To ignite a conversation about the thrill of riding, Harley-Davidson is enlisting its network of riders, influencers, dealers and employees on social media to post images and stories of why they chose to accept the invitation of the open road using #FindYourFreedom. For more information, visit Harley-Davidson www.h-d.com
As long as the company continues on with its blatant corporate cronyism with this racist bigot POTUS I’m afraid I’ll be looking for my ‘ Freedom ‘ elsewhere . My choosing the genuine definition of the word ‘ Freedom ‘ rather than the one being espoused in the oval office .
Quit hogging all of the freedom
Pretty good little video! The open road! enjoy!
utter b.s., the new mission statement add-on’s of corporations feeling they must be relevant to state their support for the struggle for social justice.
H-D, build good bikes and customers will buy them.
and leave the preaching to hollyweird and the msm.
Well…there’s dichotomy for you.
“Join us, follow a rigid dictum, sing praises of the brand and experience freedom.”
Great video! Captures a bit of what riding can do for ones spirit. Makes me wonder if some of the naysayers actually do “get it”!
Nice video and a nice message, no need to overthink it.
GOOD, we didn’t need you naysayers anyway. I’ll still support the Brand unlike you credit card bikers.
There’s nothing wrong with the message or the video, so you deep thinkers just move along.
Wow, ZenAgain,
I guess you will be tearing down all the Confederate statues in your town.
I flipped my patch back when the museum was still in York.
Still ride the product though and I don’t care who’s POTUS.
Hopefully they will make something I am interested in btw ZenAgain be sure to burn lots of books now, cause we know that is how all benevolent groups get started
Zen again you got a lot mouth internet thug. Problem with your pick not getting in? Take your freedom elsewhere like China and run your mouth. You can practice Real Zen which you obviously know nothing about. Or shut your Alligator mouth with your Humming bird ass. We put up with your racist for 8 years. Don’t be upset that Donald has something between his legs that you don’t..Butt hurt leftard.
You guys leave Zen alone. He had a tough day his pajamas got a rip and mommy made his hot chocolate too hot and now he broke his favorite crayon
That’s right,get a Harley and be free.You can be an INDIVIDUALIST just like everybody else! Don’t forget to wear the same clothes,grow a beard and get some Tat’s and be free brother!
Well said Bob
Usually I kind of tend to poo poo HD’s marketing……but this……this is good. I’d love to see much more. Captures the spirit very nicely.
Sounds like the snowflake, named ZenAgain was triggered. Go to your Safe Space.
ZenAgain sounds like a real biker, what with giving it up because of Trump.
I had to suffer through 8 years of Obama and cronies trying to destroy this great country, but sure as hell never thought of giving up riding.
Less internet, more riding.