Harley-Davidson Trying To Trademark “Harley Bronx”. Beginning of December, Harley-Davidson filed with the US Patent and Trademark Office a trademark request to use “Bronx” in association with their motorcycles and parts. Of course, many already imagine a brand new Bronx model or the association of the name with current Sportster or Street models. Urban bikers are one of the priority targets for all motorcycle manufacturers selling mid-weight models and the Bronx name seems perfect to conjure the tough urban jungle, as much when selling motorcycles, custom parts or a clothing line. To follow…
Saudi Arabia Lets Women Drive Motorcycles And Trucks. Last September, Saudi King issued a decree allowing women to get driving licenses. However, the order will be implemented in June 2018. The Saudi General Department of Traffic (GDT) said that there would be “no discrimination” against women’s cars with plates and special numbers. Saudi Arabia is currently the only country in the world where women are prohibited from receiving a driver’s license.
Polaris Industries Has Awarded Creative Duties For Its Indian Motorcycle and Slingshot Brands To Minneapolis-Based Advertising Agency Solve. The founders of Solve have an history with iconic brands having worked with Harley-Davidson, Porsche and Bentley Motors. “Indian’s a wonderfully rich brand, with an amazing heritage, lots of momentum and an ambitious appetite for significant growth,” said Solve CEO and founder John Colasanti.
A Bronx cheer for the misguided efforts.
Seriously Polaris? You couldn’t do this with Victory first? Lame.
Maybe the Bronx will be a Street 750 with an aggressive stance for today’s unique rider, with bold new colors for head-turning style.
Bronx…. well it could of been Brixton or lots of other places in the World
Trying to make soft wannabes feel tough makes me billious…
What about an “Oakland ” model…. in Orange….
O but wait they dont want to associte themselves with …………………………….
No dealership or even an Indy in the Bronx.
Shakes my head in disbelief…..
Bronx = lame. Polaris is trying too hard to be like HD instead of originality.
Women on motorcycles?….More women on motorcycles….! Hooray! Fast-track the process for us.
The Harley Queens has a better ring to it.
Harley hasn’t had a long term vision in ages
When we look back we see this as the moment HD started its decline into oblivion, much like how the new lightweights sunk Indian in the early 50s or how the British industry and their lack of interest in Japanese machines in the 60s caused them to fail.
I do not know why HD can’t offer more than just wanna be “tough guy” cruisers to a shrinking demographic
I should add, HD needs to actually try to market and sell bikes other than cruisers too, unlike it did with Buell and the Vrod
Well they had the Sturgis and daytona guess there trying to get the gritty mean street vibe with the Bronx maybe cause everyone comes with a genuine NY pizza box to place underneath to soak up the oil
Polaris is growing !!
saudi’s deserve their new drivers