At The End Of Bike Week, A legendary Daytona Shop Is Closing Down.

As I reported on February 28th, Carl Morrow. 80 yo and his wife Diane will retire at the end of Daytona Bike Week and close Carl Morrow Speed Shop, their well known Daytona tuning and repair bike shop on North Beach Street. Carl made a name for himself with land speed records on the Bonneville Salt Flats and for developing his performance Typhoon Velocity Stack Carburetor to install on a wide range of bikes from small size engines to monster strokers.

Countless frames magazine features are still hanging on the walls. Some of the legendary Land Speed Racers are still parked in the showroom. But when entering the showroom it is quite clear that this is no ordinary 77th Bike Week for Carl, Diane and Doug Morrow, the family behind 50 years of racing and tuning, contributing to Harley-Davidson history.

Carls Speed Shop has been a landmark, an anchor of every Bike Week. A lot of collectales and still very valuable parts are currently displayed for sale, including the stuffed Alligator from the Showroom!

The decision to sell was not made without doubts, but reports from the local Daytona News Journal confirmed that all property formely known as the “car mile” of the old pre-Rossmeyer days center of Bike Week activities have now been sold to an insurance company named Brown & Brown’s. This company, plans to build a 10-story headquarters tower. which will includes the waste area that has been abandoned for almost five years, and also the still existing neighboring shops. The offer of the company must have been convincing, because Carls Speed Shop will not only close but soon after the building will be wiped out from the map forever and replaced by a sterile mirror glass tower that will host 600 insurance employees.

So if you want to get some of the still available memorabilia, come to Carls Speed Shop as fast as possible. You may also  get parts, posters and signed t-shirts, And don’t forget to thank Carl, Diane and Doug for their 50 years of making custom bike and motorsport history. They deserve it. Carl Speed Shop (photos @ Horst. Roesler, Manfred. Graf, Regina. Springer)

14 Responses to “At The End Of Bike Week, A legendary Daytona Shop Is Closing Down.”

  1. 1 BOSS HAWG Mar 11th, 2018 at 9:46 am

    Carl and his wife will be surely missed,,,they are Icons in this area.

    I for one wish Carl and Diane all the best and many years to come.

    Boss Hawg

  2. 2 Jeff Duval Mar 12th, 2018 at 3:12 am

    In the glorious 90’s, most of our custom projects were sporting Carl’s “More Bang for the Buck” 88 motors or flowed heads. They were performing way better than the latter fab for clunky, knocking big inch hard mounted excesses. Always a male menopause trait; never a performance one… Most of Carl’s FX records were on FXR chassis!!! Any road up, to fete Carl’s 50 years achievement, we are building a Ness / Battistinis stretched FXR with a Carl’s Speed Shop engine. Motorcycles Forever!

  3. 3 GG "Chopper Para La Vida" France Mar 12th, 2018 at 4:01 am

    The most famous shop dedicated to performance … a very nice family always happy to see you in their shops !
    Happy to read that Jeff Duval is doing a tribute bike to Carl Speed Shop … the legend of power !

  4. 4 Woody's Mar 12th, 2018 at 7:21 am

    Hope they paid you bazillion dollars for the property. Run, don’t walk, to an exciting and well-deserved retirement!

  5. 5 Sharkey Mar 12th, 2018 at 8:05 am

    Another performance pioneer leaves the industry.
    It’s somewhat telling of the times we’re evolving into that the space is going to be an insurance office tower…

  6. 6 Shanedrive Mar 12th, 2018 at 8:21 am

    Bummer. I was hoping Doug would pick up the business but alas, not the case. But now that I’ve read Cyril’s article, I understand why. I can see Carl & Diane stepping away. It’s been a long haul for them and they’re reaping some very just rewards. Doug, I hope you pop up here/there within the industry. I’ll still never forget Diane warning not to drink the coffee she was preparing for Anders(& his dad) from Flathead Power when he was there. 🙂

  7. 7 larry dixon Mar 12th, 2018 at 8:30 am

    Much love, honor & respect to such an icon in the Bike World, they will be missed. God bless and may even more dreams come true.


    Larry”Reddog” Dixon.
    Nakatosh Chapter Of The Priesthood.
    Chaplain, Louisiana.

  8. 8 Hadley Mar 12th, 2018 at 8:35 am

    Retire enjoy life be Blessed

  9. 9 boston jim Mar 12th, 2018 at 10:44 am

    I’ve been following Carl’s since the Whittier days ! I believe He was the 1st, to be smart enough to get the Hell out of Ca., with all it’s problems, Taxes, Cost of Living, EPA, etc. ! What a family, what a Legacy !

    Good Luck, in whatever you do ! Thanks for the Memories ! BJ

  10. 10 Gary Bang Mar 12th, 2018 at 1:12 pm

    Hey Carl I do remember that Redwood trip we made many years ago and i still have that old Bridgeport Mill I bought from you and it still works. I almost forgot the year in Las Vegas when Mary was on a Hot streak on the Crap Table you and you were betting with her. My Very Best to You. Gary Bang

  11. 11 Pat h Mar 12th, 2018 at 8:24 pm

    Always impressive work coming from Carl, I know I had a set of his road and track? ported heads in the early 90s (after some homemade ported) and it was a eye opener the difference power throughout the powerband on a 1200 sportster went from a peakey 11.20 bike to a easy to ride ( on the street) 10.90 bike with simple mods, Congratulations Carl and Diane a long overdue and much deserved retirement

  12. 12 Hillbilly Jim Mar 13th, 2018 at 4:11 am

    Glad to see a legend retire while still healthy enough to enjoy it. Also saw in the comments Mr Gary Bang is still breathing air and would like to say I never had to replace a Gary Bang part I installed on any motorcycle.

  13. 13 Badams Mar 18th, 2018 at 5:18 pm

    @Jeff, great memories from your post. Bike Week was too much fun, and prostreet FXRs were hot shit. Hope you get some ink for yous!!

  14. 14 James Gaskets Inc. Mar 26th, 2018 at 2:30 pm

    Carl and Diane,

    Congrats on your new Journey. I’m happy for you both. I remember the great times we had
    visiting with you and having our booth in your shop.


    Gere’ Clark
    James Gaskets Inc.

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Cyril Huze