On May 18, 2011, I reported that Brando Enterprises LP filed a suit against Harley-Davidson Inc. (and Wolverine Worldwide Inc, which makes Harley shoes) and sought financial damages, including profits made as a result of the use without authorization of the Brando name for a pair of Harley Boots.
The Brando name had already been licensed to several companies making a range of products, including the Triumph motorcycle, which Brando rode in “The Wild One.” The companies said in a filing in federal court in California that they had settled their dispute, but did not disclose the terms of the settlement.
Harley spokeswoman Maripat Blankenheim declined to provide further details. Harley-Davidson should know better: its own licensing business is big, in 2011 generating $43.2 million selling the rights to use its name on many products including jewelry, clothing, toys, etc
Like you wrote Cyril. Harley should know better!
HA HA!!! (nelson voice)
hope they had to pay , pay ,pay and pay !!!!! serves them right…
Lee Marvin was the cool guy in that movie not Brando. . Just goes to show you how little they know, anyway Brando rode a Triumph not a hawg.
Sounds like a boner move to me. Bad motor company
43.2 million in licensing is a nice chunk of change… That is allot of gas stations with lighters and hole in the wall store fronts with bandana’s
Handing a bi%ch slap to HD from the grave. NOW that is talent!!