Harley Dealership. In Switzerland Bigger Is Still Better.

1Shop_Night00092-Shop_00113-CakeIMG_96054-Event_Sat_0066Last weekend March 29-30, Baechli Harley-Davidson (a.k.a. Harley Heaven) near Zurich, opened a new giant location, proving that in the fastest growing region of Switzerland, bigger is always better. Baechli is not only the largest dealership in Switzerland (among 18 others), but has been several years in a row a top world performer. In a country where 26% of heavy cruiser motorcycles are Harleys, Baechli sells 15% of all Harley motorcycles with a Swiss license plate! The dealership was founded by Felix Bächli in 1967 and became an authorised H.D. Dealer in 1978. Son Rainer Baechli now in charge of the business is not only selling and servicing Harleys, but also offers a full custom shop with complete in-house sheet metal fabrication. Those loving hanging out at a dealership can enjoy an ultra modern indoor/outdoor Café. Congrats to the Baechli family (your balloon decoration is great but your V-Twin engine cake could look better!)

7 Responses to “Harley Dealership. In Switzerland Bigger Is Still Better.”


  1. 1 Horst Rösler Apr 1st, 2014 at 10:39 am

    Hey! The cake may look like the upcoming 2016 Watercooled Big Twins, but it tasted GREAT! I hardly could hold the Camera steady when they cut it – and I asap joined the line to get a chunk of the cylinder! All chocolate, of course, this was no weekend to loose weight! All the best to the dedicated Team of Baechli Harley Heaven!

  2. 2 Shifter Apr 1st, 2014 at 1:25 pm

    Switzerland = big money.

  3. 3 Mr Dick Apr 1st, 2014 at 2:31 pm

    I wonder who is the official importer there. That’s where the real money is. Just ask Deeley Imports of Canada, gouging the consumer since 1973.

  4. 4 James just another crazy Kiwi Apr 1st, 2014 at 3:00 pm

    I wonder If Harley Davidson will offer embossed leather shorts in the near future

  5. 5 calif phil Apr 2nd, 2014 at 8:53 am

    I think it’s great to see them open a larger store and seeing the enthusiasm that is much needed here.

    Those balloons are really impressive.

  6. 6 arlo Apr 3rd, 2014 at 2:03 am

    congrats again, rainer. all the best!
    rgds, arlo

  7. 7 Herby Apr 3rd, 2014 at 1:55 pm

    well done – congratulations to Felix, Rainer and team

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Cyril Huze