After years of J&P Cycles holding down fort in Sturgis, South Dakota in the weeks before, during and after the yearly Sturgis Rally, a permanent, year-round retail center will open its doors in June 2015. The facility, located at 1650 Lazelle Street, will be undergoing a facelift prior to its opening and while the square footage will not increase, the building will have a fresh look on the outside as well as inside. The motorcycle aftermarket retail giant’s new Sturgis retail center will house a wide assortment of motorcycle parts and accessories, including exhausts, seats, windshields, saddlebags as well as leathers and other apparel items, to name a few.
“J&P Cycles has been part of the Sturgis Rally for over 30 years. With the tourist attractions, traffic and economic development taking place within Sturgis, opening this location year-around is a win-win not only for J&P Cycles, but the City of Sturgis as well,” said J&P Cycles Vice President/General Manager Zach Parham.
Sturgis City Manager Daniel Ainslie comments, “The City of Riders is pleased to welcome J&P Cycles into our community year-round. As the world leader of motorcycle aftermarket parts and accessories, they will provide an exciting and valued service to local and traveling riders, alike. J&P and Sturgis look forward to welcoming millions of riders to the beautiful Black Hills throughout this summer and beyond as we prepare to celebrate the 75th Sturgis® Motorcycle Rally™.”
might be a very quiet 48 weeks the rest of the year unless theyre planning on filling internet orders from this location..
It’s a beautiful area 52 weeks a year and doesn’t lack for bikes all summer. I would assume they wouldn’t do it if they didn’t have an idea of what the traffic might be.