Fast Motorcycle Industry News

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Harley-Davidson Has Signed Multi-Year Extension With The Ultimate Fighting Championship (UFC). Harley-Davidson has been a top partner of the UFC since 2007. The extension will include viewing parties at the brand’s dealerships and a joint program aimed at benefiting the US military. UFC, the world’s largest mixed martial arts organisation, currently holds strategic partnerships with the likes of Coca-Cola, Samsung, Microsoft, Reebok, and Anheuser-Busch.

Michael Ballard Is Rebuilding The Sturgis Full Throttle Saloon. He is so confident that the place will be ready for Sturgis 2016 that he is already announcing rentals for the cabins and the following bands. Jackyl, Black Label Society, Molly Hatchet, Brian Howe (former lead singer of Bad Company)

Michelin Chosen As Exclusive Tire Supplier To Arch Motorcycle Company‘s KRGT-1. The Michelin Commander II will provide the performance for this custom designed performance cruiser bike. The Michelin Commander II features a dense, rigid casing to bring excellent feedback and handling to the rider, as well as a new rubber compound that delivers increased longevity and performance.

Liquid Assets Partners Offers Special Deals On Several Motorcycle Parts Liquidations. Liquid Assets Partners either buy companies or are hired to help manage and move products. With Erik Buell Racing, they are in a “restart & growth mode.” For other companies, they are directed to wind down operations. Of interest: currently the liquidation of Dixie Distributing offers pallet pricing at $2900 + 15% buyers premium. For Dixie Florida or Bellefontaine, price is 15% of standard catalog price for buyers, getting 500K pf products for 75K. Info Bill Melvin at 616-450-0691.

Italian Rizoma Plans To Enter The US Harley V-Twin Market.
Today, Rizoma sells about 1000 after-market custom parts all over Europe, but the brand has very little notoriety in the US. To start, Rizoma plans to make available its whole parts line that is currently offered in Europe and other countries to the U.S. market, and as recognition grows, plans to update the line with specific accessories for the American V-Twin market.

Vista Outdoor To Acquire The Action Sports Business of BRG Including Bell, Giro, Blackburn and C-Preme. BRG Sports, Inc. (“BRG Sports” or “the Company”), a leading designer, developer and marketer of branded sports equipment, protective products and related accessories, today announced that it has entered into an agreement with Vista Outdoor, Inc. (“Vista Outdoor”) (NYSE: VSTO) under which Vista Outdoor will acquire the Action Sports business (including the Bell, Giro, Blackburn and C-Preme brands) for $400 million in cash plus an earn-out related to the future performance of the powersports business and subject to a customary working capital adjustment. BRG Sports will apply the proceeds from the transaction to pay down debt, strengthen the Company’s balance sheet and pursue strategic growth initiatives that will benefit its most recognizable remaining brand Riddell, designer and developer of protective sports equipment including helmets and shoulder pads, and apparel and related accessories.

Lucas Oil Names Michael Farabaugh Head of New Motorcycle Division. Lucas Oil Products, Inc., a leader in developing advanced motor oils and other lubricants for competition, high-performance, stock motorcycles and off-road all-terrain vehicles, both 2 wheeled and 4 wheeled, announced the appointment of long-time motorcycle safety, education and rider rights advocate Michael Farabaugh as Director of its newly formed Lucas Oil Motorcycle Division.

4 Responses to “Fast Motorcycle Industry News”


  1. 1 SoCalPhun Mar 2nd, 2016 at 9:56 am

    Rizoma makes some really nice stuff for the metrics….expensive, but high quality and in design.

    Looking forward to see their offerings for the VTwin market.

  2. 2 Steal Your Face Mar 2nd, 2016 at 10:43 am

    I’d love to see some of the pallets from the Dixie liquidation. Probably some old nuggets in there.

  3. 3 Daytona Donnie Mar 5th, 2016 at 8:57 am

    Congrats to Mr .Farabaugh, from the Daytona Beach, Fl area…..( Strokerz ) ….great products from a Company that really puts back into the Industry

  4. 4 Dixie Mar 24th, 2016 at 7:23 pm

    If you go to Dixie in Columbus, watch out. I suggest that you look up their ad and print it off. The guy in charge tried to charge us ‘extra for premium parts” when the ad clearly stated that anything that fits on a skid to a certain height is all one money.
    For all I know, it could be an individual trying to skim off from his boss by ripping off the customer. Anyway, I saved 200.00 by not putting up with his crap.

    Not the first time it happened with Liquid Asset Partners. I bought some lumber carts at a Dayton Oh motorcycle liquidation auction, and they shorted me on what I had bought. You can still get good deals, but LAP must be watched for this kind of behavior.
    A lot of the stuff that is aftermarket has no corresponding number to the OEM stuff it replaces, so it can be a gamble. The Honda stuff went the fastest.
    The amount of product released to the internet sellers is indeed massive, so if you are buying for profit, it may take a year or five to get the market glut absorbed– especially in the Ohio area.

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Cyril Huze