Triumph Motorcycles America announced the Brutal Beauty Tour. The tour will make over 50 stops at Triumph dealerships and unique venues across the U.S. and Canada to showcase the iconic Bonneville Bobber, Street Scrambler, Street Cup, T100 and T100 Black.
The tour kicked off in downtown Los Angeles, Calif. with the North American unveiling of the new Bonneville Bobber. Triumph invited celebrities as actors Norman Reedus, John Hensley, Theo James and E! News’ Jesse Giddings all had a chance to swing a leg over the new motorcycles.
Over 20,000 miles will be covered with nearly every state line being crossed. To the north, the Canadian tour schedule includes 14 stops in cities across the country. Each stop will give consumers a chance to see the entire next generation of the legendary Bonneville range of motorcycles.
Visit For The Adventure to find out the dates and locations of each of the Brutal Beauty Tour events, as well as ensuring your place by registering for the event. To discover the entire new line of Triumph motorcycles, visit Triumph Motorcycles
Triumph Brutal Beauty Tour Stops
Albuquerque – Atlanta – Austin – Boyertown – Calgary – Charlotte – Chicago – Cincinnati – Cleveland – Concord – Coral Gables – Dallas – Denver – Detroit – Dieppe – Edmonton – Greensboro – Hamilton – Houston – Indianapolis – Kansas City – Kelowna – Knoxville – Las Vegas – London, ON – Madison – Manhattan – Metuchen – Milwaukee – Montreal – Omaha – Orange County – Ottawa – Philadelphia – Phoenix – Pompano Beach – Portland – Quebec City – Richmond – San Diego – Saskatoon – Seattle – Spokane – Springfield – St. Louis – St. Paul/Minneapolis – Tampa – Toronto – Tulsa – Vancouver – Victoria – Washington, DC – White Plains
Brutal is absolutely not the word that comes to mind when I think of modern Triumphs. I love the stylish and sophisticated look and feel of their whole lineup, except for that silly “bobber”, and not once has the word brutal ever come to mind when I ride or see one.
Yeah I agree. I think the modern Tri classics are a gem. I’m more partial to the air-cooled version than the newer water-cooled version, but all look great.
Only thing “brutal” in my opinion is the Bobber. I would be brutalized if I ever bought one by friends and family.
Absolutely BEAUTIFUL!
Coming to my hometown ??
Already registered to go ….
Bobbers are an acquired taste…once acquired, you can’t get enough! Have only seen the new Triumph Bobber on my laptop monitor and what I’ve seen…I LIKE! Going to one of the events to ride one right quick like!
Cute comes to mind over brutal regarding the bobber, but put a better looking seat on it and I’d ride it around town for sure.
D Franklin – I’ve owned and built period correct bobbers. I love them. The triumph “bobber” has nothing to do with those bikes. It’s not an aquired taste, it’s just lame and silly. They might as well call it the Triumph Misnomer.lol The rest of the lineup is gorgeous though.
As far as the seat on the Bobber goes that’s what the aftermarket is for. I’m positive you will see new seats for within 6 months of its release. That bike is hot. Harley now has competition at home and overseas.
Well done Cyril!
Owned a Bonneville years ago and, from what I see here, I’ll be taking a look at Triumph for my next bike when they come around. Who knows, may put one in my garage for fun.
BOSS HAWG
Maybe the Bobber is a bit of a poser bike, since the whole idea is based on a DIY strip down, not a factory offering. But, to me, the lines are really sweet and upon first viewing up close, almost every reviewer has praised the design so there must be something there. Plus the bike has so much of the Bonneville spirit with lower torque and proposed 100+ accessory choices. Not sure what the seat issue is (tractor design?) but there are already two, maybe three OEM seats (same basic design) and it’s guaranteed there’ll be more when this motorcycle becomes one of Triumph’s…er, triumphs.
Nice, hoping the new BSA Company reintroduces a retro 1970 Lightning and a 1972 Rocket (complete with chrome tanks)
They will sell
Imagine dealer selling Triumph, BSA and Norton Retros that would be interesting
PS, That singer songs like Jack Bruce, nice voice
Spot on Jerrman,,,,!!!
Bobbers are what owners create, not what OEMs manufacture…..
Are there really that many posers out there to warrant a targeted product…???
If so, its a sad commentary on the state of contemporary bikers as rugged individuals.
-nicker-