Harley-Davidson Going In The Food Business

Milwaukee-based Harley-Davidson is interested by tapping into the growing market of meat snacks. The formal announcement was made at a trade show in Las Vegas.

In January, Harley dealers will offer thick slices of smoked, lean steak, with original teriyaki and pepper flavoring. Why don’t they say Beef Jerky? Starting in 2007, I guess no Harley rider will be caught hungry as long as he has a few sticks of jerky in his saddlebags. .The general manager of merchandise for Harley said the venture is the first time the company has lent its name and logo to a food product.

Cyril Huze