I just came back from the mall and I can’t believe it. In 2 1/2 hours of Christmas shopping I must have crossed 100 people (young and old, male & female) wearing some clothing or accessories featuring the Ed Hardy signature. I visited the 3 department stores Bloomingdales, Saks & Nordsdrom. All filled with clothing from Ed Hardy: tees, jackets, shoes, caps, belts, watches, and even pet clothing. So, for those in my Blogosphere who don’t know yet who he is (and who may already wear his gear), here a short presentation: Don Ed.Hardy is a painter, printmaker and is considered the godfather of the vintage tattoo. Fascinated by tattoos since childhood, Hardy has become a master of his craft while continuing his work in the more traditional mediums of painting and drawing. A scholar of tattoo history and lore, Hardy has curated tattoo exhibitions and written and published catalogs about the art of tattooing. In 2000, he completed a 500 foot long scroll painting of 2000 dragons in honor of the turn of the century and the Dragon year. Ed Hardy’s original Tattoo City shop is located at 700 Lombard Street (corner of Mason) in the heart of San Francisco’s historic North Beach. All of the artists at Tattoo City have amazing freehand drawing capabilities and specialize in the pace-setting high quality work that Ed’s shops have always been known for. A must visit when you are in Frisco (open 7 days a week, tel 415-345-9437). But how do you go from being a superb (and different) tattoo artist to a clothing logo that everybody wants in his closet in 14 different countries. Just mix Ed’s talent with the one of French fashion designer Christian Audigier and you get an amazing line of Tattoo clothing appealing to everybody, from kids to surfers, from bikers to soccer moms, from computer executives to athletes, from struggling actors to famous singers, including Madonna! (Huh). I love the artistry of Ed, but too much is too much. Please, don’t wear at the same time the shoes, the socks, the tee, the jacket, the watch & the glasses or you are going to look like a walking Christmas tree. Personally, I will not wear any of his vintage tattoos, but I still dream of having one of his original paintings hanging on my wall. The one saying that ‘Love Kills Slowly” (so true). You can visit Ed Hardy’s shop at Tattoo City Website or shop online for his clothing at Ed Hardy Vintage Tattoo Wear.