In this business we all scratch our heads to imagine new custom parts fitting a variety of different bikes from different years – a complex task- hoping to make just enough money to continue to do the job we love. Then, somebody comes with a very simple and low tech idea and makes millions in just 1 month. Wow! How I didn’t think about this one? Relying on the fact that the unpopularity of our President is at an all time high here and abroad, no discussion about this, a genius put together this little key chain that countdown the days until America sworn in a new President. But be careful about who sees you wearing it. Except, of course, if you enjoy arguing politics with your neighbors, coworkers or boss. Bikers always need an extra key chain. So, it’s up to you. Backward Bush Key Chain.