Cyril Huze Blog – World's Number One Source For Custom Motorcycle News

Everybody loves success stories. And me even more when the guy behind it comes from the motorcycle industry. In 1975, a motorcycle parts salesman named Jim Jannard languished at his dead-end job in California. Along the way, he developed a space-age meterial called “Unobtanium” that he sold for motorcycle grips. He quit his job, and with $300 he started Oakley, named after his pet English Setter. He marketed his grips to local riders at motor cross events. The material was an immediate hit, and in the late 70’s, with the BMX scene taking off, he modified the design for them as well. With a lot of design ideas in his head, he created a pair of motocross goggles with his logo prominently displayed. They, too, were a huge hit, but by then the young genius was thinking of sports sunglasses, a market which until then did not exist. Oakley has been the most successful sunglasses company in the last 30 years, creating technological breakthroughs, spawning hundreds of imitators and basically re-inventing the concept of sunglasses. Oakley has made sports eyewear into a technological marvel. Lightweight, durable and impact resistant, the lens, coatings and frames are all designed with advanced materials, blocking all UV light while creating extensive visual clarity and the contrast needed for athletes. Each pair of Oakley’s today can have over a hundred patents built into the frames and lens Due to the extreme competition of the sunglass market, Oakley’s designers invent new techniques and materials in ultra-secret bunkers. The last few years has introduced not only more advanced sports eyewear, but wearable technology such as MP3 players and cell phone technology. Oakley.