Labels Are For Jars. Not For People.





John Varvatos, one of the top American Fashion Designers (and the one who designed my Converse shoes model), got a fabulous idea to feed the hungry and fight societal labeling. He created the project “Labels Are For Jars”.(not for humans). For example, to raise money to help hungry people living in Lawrence, MA one of the poorest cities in the US, he sells caps with a “hungry” label on the front. The idea is to undermine the use of negative labels by using them prominently on your clothing. See also the line of tees with other negative labeling like “addict”, “homeless”, “geek”, “jock”, “mental illness”, “minority”, “pacifist”, “slacker”, “troubled teen”, etc. Every piece of clothing sold come in a “Labels Are For Jars” donation jar. Use this jar at home, school, or work to collect as much money as you can. Put your donations in a form of check or money order and mail it to the address indicated. Please, do it and help create the buzz. Labels Are For Jars.  


7 Responses to “Labels Are For Jars. Not For People.”

  1. 1 goldiron Dec 8th, 2007 at 11:55 am

    Speaking of being labeled, is there one that says motorcyclist or biker? The media certainly uses that as a negative label.

  2. 2 Cyril Huze Dec 8th, 2007 at 12:19 pm

    Good idea, Goldiron.

  3. 3 Juan Montero Dec 8th, 2007 at 4:33 pm

    Great fundraising idea.

  4. 4 Rogue Dec 9th, 2007 at 8:44 am

    I am sure I know people who would want BIKER or Motorcyclist shirts and get involved.
    Please let me know if either of these shirts become available.

  5. 5 Nicker Dec 9th, 2007 at 10:09 pm

    Selling tee shirs to feed the hungry… sounds reasonable.

    “…undermine the use of negative labels by using them …”

    Sorta like getting hammerd to undermine drunk driving…..????


  6. 6 Dave Dec 17th, 2007 at 12:05 am

    An oddly interesting idea, considering the people buying/wearing them are polar opposites of what the label implies… sort of like celebrities wearing dirty or torn jeans, who takes that seriously?

  7. 7 Nicker Dec 17th, 2007 at 12:20 am

    “…considering the people buying/wearing them are polar opposites of what the label implies…”

    Is-zat a fact or speculation……..?


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