Support The Broken Spoke Saloon

From Rogue, I received the following story. Most of us in the industry know South Dakota Jay Allen, owner of the Broken Spoke Saloon and owner/developer of Broken Spoke Saloon and Sturgis County Line Campground. And a lot of you have spent time at his places during motorcycle rallies. At a December 5, 2007 review session with the commissioners of Meade County, Jay Allen, was denied the renewal of his liquor license. He purchased the Broken Spoke Saloon in Sturgis on Lazelle Street in 1993. In the almost 15 years since he took ownership, he has gone without one liquor infraction ever in South Dakota. The reason stated for the denial was Mr. Allen’s "moral character" allegedly stemming from a dispute with contractors involved in the Sturgis County Line project. Having initially invested millions in Sturgis County Line, in less than two years Mr. Allen reduced his total construction debt from $1.4 million to under $90,000. All the while he has stayed in close communication with the people and businesses he owed. The only contention is with two contractors, which remains to be resolved in court. Mr. Allen supplied the commission with all the documentation regarding the two in contention. This included a letter exhibited by Allen’s attorney from August 2006 requesting documentation for an exorbitant invoice. The contractors have yet to produce the requested information. Of the five total members of The Meade County, S.D. commission, one is known to be good friends and close neighbors with one of the contractors in dispute. This commissioner sided with the contractor despite the lack of any evidence in their favor. ¨Commissioner Dean Wink was asked by Mr. Allen to please look at the evidence and not judge this on business relationships or on the basis of his being, as they referred to him, "an outsider." Allen employs mostly all locals at the annual motorcycle rally and has committed millions of dollars to the county with both The Broken Spoke and Sturgis County Line locations. Along with the biggest icons in the motorcycle business, he has helped raise tens of thousands of dollars for Kids and Chrome Charity and the South Dakota Make-a-Wish foundation as well as raised thousands of dollars for Foothills Assisted Living, a local rest home. He helped pay for the lights at the nearby Fort Meade ballpark and has received multiple awards for what he’s done for Veterans through Broken Spoke over the years. Allen’s business and community efforts extend well beyond Sturgis. How does it benefit anyone, especially Meade County residents and business-owners, to take away the income-earning potential of someone who’s contributed so much, both financially and philanthropically to the community in which he not only does business, but has considered his second home since the 1980s? If you want to support Jay Allen, you can contact Mead County at Feel free to speak out and let the commissioners know what you think! You can also support Jay Allen by writing to


11 Responses to “Support The Broken Spoke Saloon”

  1. 1 RF Jan 21st, 2008 at 12:58 pm

    Jay Allen is a credit to the Motorcycle industry & he will come out on top in the end.

  2. 2 Rodney Adkins Jan 22nd, 2008 at 9:18 am

    Hey Cyril I sent my letter to the Meade County Commissioners

  3. 3 Rodent Jan 22nd, 2008 at 7:11 pm

    The Indian lovers in meade County have spoken….Bikers should speak with their credit, debit cards and cash…..Don’t spend with the local businesses that support the indians.

  4. 4 J Jan 23rd, 2008 at 12:20 am

    Ah yes…. I lived 10 yrs in SD, and ran with Janklow and his crew before Wild Bill ran over and killed that biker, for which he naturally served a token sentence…..

    Welcome to politics in South Dakota! My guess is that Mr Allen’s unofficial contribution to the general political welfare fund came up a bit short this year- with a fixed number of liquor licences available in SD and the gaming industry screaming for all of them, it’s no wonder why they like seats on the NYSE.

    The bunch west of the river are rather proud of the fact that they don’t play fair and don’t really answer to anyone, and despite Mr Allen’s substantial contributions over the years, he is still considered an “outsider” to the boys, who are trying to make a statement as to who really runs the show at Sturgis.

    The result, of course, will be an erosion of enthusiasm for the Sturgis event. Bikers trek to Sturgis primarily for the people, and if the principals are displaced, so goes the show.

    SD officials, in their rush for greed and power, will surely shoot themselves in the foot- always have, always will….. They aren’t called “The Deadlands” for nothing- LOL!

    I’m sorry to see Mr. Allen get squeezed, but he’s in a rigged game;

    Beware of aces and eights, my friend……

  5. 5 Knucklehead Jan 23rd, 2008 at 7:38 am

    Indian lovers ? Support the Indians ? What are you referring to ?

  6. 6 psychodrew Jan 24th, 2008 at 11:01 am

    Sturgis has gotten lame,do some of the other rallys

  7. 7 David Jan 25th, 2008 at 12:31 am

    Wait just a minute! Who is it that has squeezed all they could and more from the bikers at every rally they go to!And now they complain about being squeezed by a local contractor trying to put a few bucks in his pocket. I dont know all the facts but it seems like from other info that I’ve heard this Liquor License thing has got a bit screwing in S.D. Anyway. Still it’s to bad the politcal left is doing their thing.

  8. 8 malcontent Jan 25th, 2008 at 9:13 pm

    Jay’s just shocked that people play power politics in Meade County. Talk about disingenuous. When he bought that land near Bear Butte and figured on packing 70,000 bikers there and charging them up the tailpipe for the privilege, he initially called the place “Sacred Ground” which was a poke in the eye of the Native Americans who opposed incursions on the tranquility of their most sacred ground. Despite their protests and impassioned pleas for the sanctity of their historic holy land, Jay ran roughshod over the indigenous people and got what he wanted from the county commissioners. The county commissioners wanted something in return, and that was construction contracts for their kin, and Jay obliged. When Sturgis County Line failed to attract more than a handful of bikers–largely because your average biker identifies with the plight of the Native Americans, and besides, didn’t want to get stuck out there about 17 miles away from downtown Sturgis–Jay suffered a budgetary crisis. It was a crisis compounded by the exorbitant bill presented by the contractors, but, hey, that was the nudge-wink quid-pro-quo of the deal. The fact that the place fell on its face and didn’t deliver the lavish profits Jay foresaw in undertaking the gambit suddenly put Jay in a jack hole and on the shit list of the very local powers he’d manipulated so cynically to get what he’d wanted. He’s now thrown himself tearfully into the “poor persecuted me” congregation, and demands the kind of “justice” he so cavalierly denied to the Native Americans when he launched this debacle.

  9. 9 Brent Kelton Jan 31st, 2008 at 4:06 am

    Hope you win Jay! I was born near Sturgis and raised out west. that is where the pay is not in the northern mid-west. But when I moved home to S.D. I had great hopes of living permanatly back there. But a huge lack of year round decent paying jobs forced me to stay out west! Now my reletives still living there (soon to be the last generation to live there sence it was the Dakota teritories.)are all planing their retirement out west. All because of the good old boy politics played by the 5 reichest families back there. I personaly worked for Jay for one bike week and it was a pleasure he was the highest paying employer and gave out many extras to them I’m sure he has not changed his ways. Jay is for IMPROVEMENT not change! Change is not nesesarily a good thing but improvements always make things for the better. FIGHT THE “good old boys'”JAY AND HOPE YOU WIN! It could be S.D. awakening. As far as the indian thing?What the?? made nooooo sence.

  10. 10 jim Mar 2nd, 2008 at 5:56 pm

    the commisioner had better wake up before they completely ruin the rally. Pretty easy to tell by the way they act they have personal friends that will benefit from thre actions. Jay allen as a piller in the sturgis bike rally. wake up mr. wink

  11. 11 John Jul 7th, 2008 at 12:42 pm

    Hey everyone, an update regarding the Broken Spoke Campground…

    The new liquor license was approved by the Commissioners on Tuesday, July 1st. Come down as the party will be raging and the beer flowing.

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