I already wrote a Post denouncing a practice used by some website owners who try to impress advertisers and readers by publishing over inflated numbers regarding their online traffic (deceptive advertising is fraud, isn’t?). Or these numbers are completely made up out of nowhere! Or they are given without mentioning that the data comes from website “traffic analyzer programs” who admit themselves that they cannot identify in their data a human visitor from “robots”. Robots are “crawlers”, “spiders” hitting servers 24/7 legitimately, for example to index websites, or illegitimately stealing email addresses, sending spam to forums, delivering Spyware, etc. For example, it is considered that there are about 7800 search engines in the world hitting servers every day (3 represent 65% of worldwide searches). These are not human visits, but simply computer scripts presented to you by theses website owners as human visitors, which they are not. I gave you in this original Post our monthly real human visits (135,000 in January) and stated that Cyril Huze Blog is the most visited motorcycle news Blog in the world dedicated to the Custom V-twin industry.
Today, I want to mention a free independent tool accessible by all internet users, confirming our number 1 position, and with which, at any time, you can compare the ranking of any website versus its competitors (any website of any industry). Since the methodology used by Alexa Ranking is the same for all websites, it’s a level playing field. The ranking of a website versus others is an excellent mean for you to know which websites are powerful and popular, which are not, and appreciate the difference of audience between them, and know who is inflating his volume of traffic. Alexa Ranking is frequently used by independent 3rd party advertising companies to evaluate the popularity and volume of traffic of websites, and set the selling price of a banner or text link of those they represent (there are an estimated 95 million websites registered in the world, of course many inactive).
Alexa is a web information company giving you traffic rank (not number of visitors) of each website. The traffic rank of a website is a combined measure of Page Views and Users (Reach). The smaller the rank number, the higher is the traffic of a website. For example, the 5 most visited websites in the world are: 1- Yahoo 2- YouTube 3- Windows Live 4- Google 5- MySpace.
Follow is the ranking of a list of websites/blogs dedicated to motorcycle news mostly centered on custom motorcycles of the V-Twin industry. Some offer original news, like us. Others just aggregate or copy & paste news from other websites, including ours (and this without authorization and linking back!). Each blue link takes you to Alexa to check the ranking indicated. I remind you that the lowest the ranking number, the highest is the traffic of this website and that these rankings are accepted as consistent with the amount of traffic they have. (The number indicated between parenthesis is the “average last 3 month” ranking as of 03/27/08). Check them one per one.
1- Cyril Huze Blog (152,217) 2- Bikernet (197,093) 3- Hot Bike (490,141) 4- Helmet Hair Blog (513,960) 5- Why Bike Blog (517,697) 6- Paisano Publications including Easyriders and all other magazines (575,402) 7- Street Choppers (604,563) 8- Beach Cruiser (743,430) 9- Clutch And Chrome (1,088,483) 10- The Horse BackStreet Choppers (1,306,414) 11- American Iron Magazine (1,474,120) 12- AMD Dealer News (2,147,226) 13- Iron Works Magazine (2,799,267) 14- Cycle Source Magazine (3,502,408) 15- American Bagger (4,203,712) 16- Barnett’s Magazine (5,533,002) 17- American Cycle Magazine (6,089,923).
It means that this Blog is the highest ranked news force in the world for the Custom V-Twin industry. Following Alexa Taffic Ranking, it will take #2 Bikernet to pass the traffic of 44,876 websites (197,093 – 152,217) to reach our traffic volume. Or for #8 Beach Cruiser to pass the traffic of nothing less than 591,213 websites (743,430 – 152,217) before reaching our volume of visits. Or for #17 American Cycle Magazine to pass the traffic of a whooping 5,937,706 websites (6,089,923 – 152,217) to reach our online audience! .
You can have instant traffic rank of the websites you visit by downloading the Alexa Toolbar. It takes 1 minute. Then, a number in your browser (Internet Explorer or Firefox) will at all time gives you the traffic rank of any website in the world you are visiting.
Average Page Views: When you look at each website traffic rank, note the average page views per visitor. If a website has a home-page with intro and no motorcycle news displayed on it, and shows an average of only 1-page visited, it means 1 of 2 things. 1- At home-page 1st view, they perceive absolutely no interest in entering the site and exit immediately. 2- People arrived on it by accident because they were searching for something else, For example, most people searching for keywords “beach cruiser” (organic search) are probably looking for info on a bicycle (the international/universal public-at large and dictionary definition of a “beach cruiser“), not on a motorcycle, So, being misled, it’s quite evident that if they land on a motorcycle website, they will immediately leave the website concerned. These visitors are “unqualified” visitors visiting only one page. Our average page views per visitor is 23. It is due to the fact that visitors can access at any time all our original motorcycle news written since the Blog creation (now around 1200), directly from inside the site or through search engines (all our articles are permanently indexed by all major search engines and are forever accessible via keywords matching their content. It’s the reason why we receive every day comments on old posted articles. Same for the ads present on as many pages as there are written articles. The quality of the news content and readers interest can be measured by the number of pages visited and time spent reading them. For blogs and Forums, it can also be evaluated by the volume of comments. I will develop some of these aspects in another post.
By essence, traffic is fluctuating. Check it on a frequent basis to know how really popular a website is and to compare it versus its competitors.