Legendary Ace Café London Coming To Sturgis

Have you been to London? If yes, have you visited the legendary Ace Café? If you didn’t answer yes to both questions and are going to the Sturgis Rally, you will have an opportunity to get a taste of what this famous bikers place is all about.

Dealer World Inc, publisher of American Motorcycle Dealer (AMD), Dealer World and International Dealer News magazines, as well as owner/operator of the AMD Official World Championship of Custom Bike Building, announced today that it has reached an agreement with Ace Cafe London Ltd to bring the legendary gathering spot for millions of motorcyclists, the Ace Cafe, to Champions Park on Lazelle St.. The Ace Cafe will be a part of the Champions Park entertainment complex along with The Official World Championship of Custom Bike Building, Champions Park vendor row and the S&S Cycle 50th Anniversary celebration. The Ace Cafe will be open the entire week of the Sturgis Rally – Sunday, August 3rd through Saturday August 9th from 10:00am to 6:00pm. Champions Park and the Ace Cafe will be located at 3rd and Lazelle St in Sturgis.

Originally opened as a 24-hour road side cafe in 1938, the Ace Cafe quickly began to draw motorcyclists who would hang out, fix bikes and listen to music. The height of the site’s popularity came in the 1950’s and 60’s with the “Ton Up Boys” and “Rockers” who established the Ace Cafe as a cultural center for rock and roll and motorcycles in England. The Ace Cafe was also the birthplace of many motorcycle clubs and the legend of “record racing” where riders would race one another by dropping a coin in the jukebox and race to a certain point and back before the end of the song. The cafe was closed in 1969 and re-opened in 1997 by Mark Wilsmore, with a major refurbishment in 2001. The Ace Café will be celebrating its 70th Anniversary at Champions Park on Lazelle St. More info at AMD Championship and Ace Café London. 

8 Responses to “Legendary Ace Café London Coming To Sturgis”


  1. 1 Nicker May 22nd, 2008 at 2:50 pm

    Ah yes….. the “Ton Up Boys” and “Rockers”.
    The beginning of post WW-II “Rebels Without a Cause.”

    RE:
    “…Ace Cafe …race to a certain point and back …”

    Clip-on bars and 5 gallon tanks.
    Hence the term “Cafe Racer”……… 🙂

    -nicker-

  2. 2 rodent May 25th, 2008 at 8:05 pm

    Great Idea but very phoney!!
    How can the Ace Cafe come to Sturgis? It’s in London.
    An imitation maybe, but surly not the real thing!
    Also, just try the “ton up” around Sturgis and it ain’t going to be the queens bobby’s screwing with ya. It will be the no mercy Sturgis cops, Meade County Sheriffs, and the wonderful South Dakota Highway Patrol…
    Hey Cyril
    Would it be real if the “Buffalo Chip” was in France? NO!

  3. 3 Nicker May 25th, 2008 at 11:46 pm

    Rodent,
    How many at Sturgis do ya figure are gonna know anything about the Ace, let alone trying a for “ton”…?

    Just wondering.
    -nicker-

  4. 4 rodent May 27th, 2008 at 8:57 pm

    nicker…just you and me

  5. 5 Evo Jun 5th, 2008 at 6:37 pm

    yeah, but Sturgis sucks but like a tardee lemming, I flock there every year. If I can spend most of my time, soaking up Ace “like” ambiance… count me in. Trust me, the poser-tards with fakey ponytails and lick em stick em tattoos may not know what the Ace is, but those of us under 40 (or maybe 50) who don’t buy into the gold eagle encrusted, live to ride, ride to eat mentatility” do and I will gladly drop every nickel I have on whatever togs and bits are being sold there!

    Sorry, I am excited… phoney Ace or not.

  6. 6 Gruesome Aug 2nd, 2008 at 12:23 am

    Been there , Done the Ace with my daughter. Will be up to see it in Sturgis.

  7. 7 josé luis cardoni Sep 9th, 2010 at 11:27 am

    exelente… todo lo que sea moto es mi debilidad desde pequeño. Paseo por la web y no me canso yo tengo una royal enfield 750cc super constellation con frenos hidraulicos adelante del año 1967 está original pero guardo algunas cosas y la vestiré café racer porque es mi identidad. si tienen las tapas de cilindros me avisan las compro.

  8. 8 josé luis cardoni Sep 9th, 2010 at 11:28 am

    exelente… todo lo que sea moto es mi debilidad desde pequeño. Paseo por la web y no me canso yo tengo una royal enfield 750cc super constellation con frenos hidraulicos adelante del año 1967 está original pero guardo algunas cosas y la vestiré café racer porque es mi identidad. si tienen las tapas de cilindros me avisan las compro. joseluiscardoni@hotmail.com soy de córdoba Argentina

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Cyril Huze