Have you been to London? If yes, have you visited the legendary Ace Café? If you didn’t answer yes to both questions and are going to the Sturgis Rally, you will have an opportunity to get a taste of what this famous bikers place is all about.
Dealer World Inc, publisher of American Motorcycle Dealer (AMD), Dealer World and International Dealer News magazines, as well as owner/operator of the AMD Official World Championship of Custom Bike Building, announced today that it has reached an agreement with Ace Cafe London Ltd to bring the legendary gathering spot for millions of motorcyclists, the Ace Cafe, to Champions Park on Lazelle St.. The Ace Cafe will be a part of the Champions Park entertainment complex along with The Official World Championship of Custom Bike Building, Champions Park vendor row and the S&S Cycle 50th Anniversary celebration. The Ace Cafe will be open the entire week of the Sturgis Rally – Sunday, August 3rd through Saturday August 9th from 10:00am to 6:00pm. Champions Park and the Ace Cafe will be located at 3rd and Lazelle St in Sturgis.
Originally opened as a 24-hour road side cafe in 1938, the Ace Cafe quickly began to draw motorcyclists who would hang out, fix bikes and listen to music. The height of the site’s popularity came in the 1950’s and 60’s with the “Ton Up Boys” and “Rockers” who established the Ace Cafe as a cultural center for rock and roll and motorcycles in England. The Ace Cafe was also the birthplace of many motorcycle clubs and the legend of “record racing” where riders would race one another by dropping a coin in the jukebox and race to a certain point and back before the end of the song. The cafe was closed in 1969 and re-opened in 1997 by Mark Wilsmore, with a major refurbishment in 2001. The Ace Café will be celebrating its 70th Anniversary at Champions Park on Lazelle St. More info at AMD Championship and Ace Café London.