Below are the 1st semester 2008 data of ABC (Audit Bureau Of Circulation) comparing the main US motorcycle magazines. Please note that 1- Not all magazines subscribe to ABC, and for those mentioned as unaudited the numbers come from the publisher’s own emails to advertisers or from the publisher’s own printed statements. 2-That some magazines are stronger with subscribers and others in newsstand sales. 3- That if you take in account all Cycle Industry Print Magazines, numbers are down by an average of only 5%. (and not 50% as mentioned in a former email) thanks to the very large and very stable audience of Cycle World Magazine (319,337). 4- That for the ABC audited magazines mentioned here, total paid circulation is down from 1.4% (Cycle world) to 24.9% (V-Twin). Not being ABC audited, I have no ABC information regarding IronWorks Magazine, Cycle Source, American Rider, The Horse and other magazines. They are free to publish their numbers in the comments section.
Added Sept. 15, 10.30 AM EST. 1- The subscription to ABC is very expensive, reason why some magazines don’t subscribe. 2- Evidently, a reader decides his magazine taking in account its content, not its circulation. 3- Rules of distribution imposed recently by some big chains make it more difficult for newer magazines to find a place on the newsstand.