I applaud the new initiative of Custom Chrome because it will benefit both its dealer network and the retail clientele. Via its website the company is now offering retail customers the possibility to shop the Custom Chrome Catalog, and at time of check out, place their orders directly with their local dealer.
Custom Chrome recognizes that in today’s world, e-commerce is a viable way for motorcycle enthusiasts to shop in the comfort of their own home or office. “We understand that consumers do the majority of their research through magazines and online” said Steve Veltri, Vice President of Sales and Marketing for Custom Chrome. “It was for that reason we chose to develop a way in which that research could then be directed back to our valuable dealer network for an immediate transaction rather than leaving our site and trying to find another source for their purchases.
“Custom Chrome will continue to support its dealer network and therefore needed to find a way to direct those consumers browsing our website to our valuable dealer network” said Holger Mohr, CEO of Custom Chrome. “The Custom Chrome website remains a very busy place for consumers who are looking to find their next upgrade or performance enhancement” Mohr went on to say. “We felt it was our duty to create the necessary tool needed to turn that consumer research into direct dealer sales right here on our website”.
Dealers should contact their Custom Chrome Sales Representative for details on how to sign up for e-Store status through the dealer locator on its website. The following is a link outlining the details of the registration process and answers many of the questions they may have regarding how they can become a part of the Custom Chrome e-Store Dealer Network. Custom Chrome Dealer Registration. Retail customers can shop directly by going to the Custom Chrome Catalog.