How J&P Cycles Changed The American Motorcycle Industry

30 years in business in the motorcycle industry is a huge milestone that very few companies have accomplished. And 2009 is the 30th Anniversary of J&P Cycles. To celebrate, a huge party and open house will be offered by John & Jill Parham on June 27/28 at their Anamosa, Iowa headquarter. But more interesting to me is the release of “Keeping The World On 2 Wheels” relating the 30-year time line of a couple, who armed only with midwestern American work ethic and high customer service standard, succeeded in building the # 1 motorcycle parts retailer in the US. As author Ed Youngblood writes in his book introduction, the phenomenal success of J&P Cycles is the story of a teenage love affair maturing into a powerful partnership that both maintained a marriage and built a business empire. What is it to follow a dream, to work hard, to struggle, to adapt, to fail, to try again until you impose your products and services to the point that your are not only part of the motorcycle industry but are a major component shaping it? It’s what this superb book is all about. A beautiful tribute to John & Jill Parham but also an inspiration for all those intending to start or already leading a motorcycle business. Keeping The World On 2 Wheels.


10 Responses to “How J&P Cycles Changed The American Motorcycle Industry”

  1. 1 In the industry Dec 19th, 2008 at 12:55 pm

    Independent company. It was at one time.

    Check out this link

  2. 2 Mike Dec 19th, 2008 at 3:30 pm

    The link doesn’t work, but yea, the MAG group bought them a while ago. I was wondering if anyone noticed that, lol.

  3. 3 rodent Dec 20th, 2008 at 10:14 am

    When John and Jill were living in a cargo trailer next to their stand in the alley in Sturgis they always had a set of tires for me at a real reasonable price with installation, so they were the hilight of my trip to Sturgis back then.

  4. 4 Mike Kiwi Tomas, Kiwi Indian MotorCycles Dec 20th, 2008 at 1:22 pm

    John and Jill are 2 very fine and humble folks. John has been around the vintage bike scene for many years way prior to J&P being big and always has a smile on his face and time for a chat. Their bike collection is absolutely outstanding and represents motorcyclings past extremely well. Congratulations to both of you.

  5. 5 Doc Robinson Dec 20th, 2008 at 6:19 pm

    Great couple, superb facility – I was lucky enough to tour the entire J&P facility a while back and it is awesome in its layout, efficiency and for its dedicated people. And the museum? Well worth a visit to Anamosa. And let’s not forget, it takes something mighty powerful to elicit a positve comment from my old mate Rodent!!

  6. 6 David Dec 20th, 2008 at 9:33 pm

    John Parham is an incredible success story in a tough line of business. It is quite an achievement to get to his current position from the humble beginings of owning a couple folding tables and putting together chopper events thirty years ago. You have to have incredible respect for the man; he built an empire while I am still playing with motorcycles.
    David Monahan

  7. 7 Buzz Kanter - American Iron Magazine Dec 22nd, 2008 at 9:20 am

    I have known and worked with John & Jill for almost 20 years and can say that there are few in this industry as dedicated, hard working or smart as they are.

    Congrats to John, Jill, and Zach. J&P cycles has done much to support this industry

    Buzz Kanter
    American Iron Magazine

  8. 8 Thomas "SKI" Maslowski, Avon Tyres Dec 22nd, 2008 at 10:33 am

    I have worked with John and Jill and Zach for over 20 years. Zach was just a spit in the wind when I attended their first open house. Hard work, innovative thinking, and a love for our industry has propelled these fine folks to the forefront of motorcycling. Many more years of success to you all.
    Ride safe…….

  9. 9 John "Baron" Vaughan-Chaldy Dec 22nd, 2008 at 11:03 am

    John and Jill are great examples of what hard work, dedication and a commitment to doing the right ting can lead to if you choose to follow your passion. John follows his instinct and Jill always has his back and young Zach was brought up the same way so J&P will remain America’s motorcycle store for the generations to come. Ride a nice day………

  1. 1 How J&P Cycles Changed The American Motorcycle Industry at Cyril … | Pingback on Dec 19th, 2008 at 11:24 pm
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