The recession has made 2009 a terror for most print media owners. Higher distribution costs, declining subscription and newsstand sales, reduced advertising budgets and successful competition from the Web 2 medias (Blogs and Interactive Social Networks), has put many of these magazines in the position where owners are unable or unwilling to continue to fund their titles.
Enthusiast print magazines are the most to suffer of this situation and unfortunately it includes motorcycle magazines. Hachette Media USA, a subsidiary of French Media Group Hachette is aggressively looking for a buyer of several of its enthusiast magazines, including Cycle World. Word of the sale effort of the #1 selling motorcycle magazine in the world appeared yesterday in the Delaney Report, a trade newsletter. Since the beginning of the year, ad pages in Cycle World declined 18%.