How Does The 360 Brake Work? See It In Action.


10 Responses to “How Does The 360 Brake Work? See It In Action.”

  1. 1 Greg Jul 11th, 2009 at 11:00 am

    Good video. Nice to see the 360 President do burnouts. Quite convincing if you ask me.

  2. 2 Mike Jul 11th, 2009 at 9:53 pm

    Convincing of what?

    That’s not a good test at all… a tiny wheel chock under the tire will hold back a bike from a burnout – that’s easy work for any brake.

    How about stopping distance tests between the 360 brake and the best that PM and Hawg Halters and Jay brake and OEM brake? Run the bikes to 100mph, brake to a stop and see how quick they stopped.

    Then a fade test… repeated 60-0 stops compared to the above – who’se brakes fail first?

    When it comes to brakes, what matters is that they stop you every time (they don’t fail), and how quick they stop you. In a distant 3rd place is cost, longevity, ease of installation, etc.

    We care about the first two. What are the real numbers on those items?

  3. 3 bigalyts Jul 12th, 2009 at 2:38 pm

    Hey Mike you are on target with the Brake Fade test. The First thing He said was BullShit! He said don’t do this kind of riding unless you are prepared for it! He looked real prepared wearing a Silk Shirt, Jeans and Loafers! Real Serious Product testing it out Dressed like that ! Not even a Helmet let alone an Arai!

  4. 4 Ron Briard Jul 12th, 2009 at 9:06 pm

    Bikers have the reputation of pretending to be experts at everything mechanical. And the majority is not qualified to talk about many technical aspects of motorcycling . When I see a US company innovating with a brand new product, if I didn’t use its product, I shut my mouth. I notice that those always criticizing didn’t use the product or just repeat or invent stories to look like experts. I am interested only by those who know and those who tried and can give tangible proof of what they say. Support our US companies.

  5. 5 Fluke Jul 13th, 2009 at 1:48 am

    If someone reinvents braking systems, and that reinvention goes completely against what automotive and motorcycle companies are currently doing with tens of millions of dollars in R and D budgets and mega competitive racing programs I would expect extreme skepticism about how effective that reinvention is.

    It is up to the manufacturer to prove their product. No one gets a free pass just because they are American, least of all with the most important system on a bike. People have just said that doing a burnout proves nothing, nor a skid. Neither take any braking finesse at all and a burnout doesn’t need much braking force anyway.

    Give an equiped bike to a bike magazine staffers or independent testers and let them put a few thousand miles on it to see how well they do long term. how effective are they when the pads get worn down to almost nothing, what life would you expect out of them, how well do they perform after 6000 miles of dirt and road junk have end up inside that closed off braking drum. how well do they perform once they start to overheat with excessive braking and would the friction surface distort so much that you would be left stranded?

    If I bolt a braking system to my bike I want to know and trust it is going to keep on stopping me, not just today, but next year and beyond after much abuse.

    Trust isn’t given, it is earned.

  6. 6 Shaggy Jul 13th, 2009 at 7:48 am

    Hmmm, this video is supposed to prove the brake is so powerful it can hold back a burnout right?
    So how come it doesn’t? I can see the front wheel rotate!
    What a feeble brake, and what a stupid mistake for 360 to prove it’s poor.

  7. 7 Shifter Jul 13th, 2009 at 8:00 am

    Shaggy. Dumb comment. Why do you think people do a burnout against a wall or with somebody holding the front of the bike? I am sure you never done a birnout in your life.

  8. 8 Woody Jul 14th, 2009 at 6:53 am

    Actually, a lot of people I’ve seen using a wall do so ’cause they can’t figure out how to roll the throttle on while holding the brake. LOL.

  9. 9 Matt Wright Jul 15th, 2009 at 11:29 am

    I’d like to introduce myself My name is Matt I work for Dale here at 360 Brake.

    Fluke, We didn’t reinvent a braking system. In fact we didn’t invent it at all. You’ve used a similar brake in your past. Every commercial aircraft has a 360 degree pad design. This achieves maximum friction surface in an area.
    Here’s a picture. >>>>>
    Our brake just scaled down that area. If you really believe this brake can’t or won’t work I’m going to recommend you avoid air travel. Here’s a better suggestion next time you pull up to the gate and stop think “Damn, those 360 Brakes just might work”

    I’d love to answer any and all of your questions, However every question brought up on here have been addressed in the past. If I take another hour to answer them there’s bound to be some other “know it all” pop up tomorrow asking the same thing.

    It becomes counter-productive in trying to run a small business answering the same questions over and over. If you have the time feel free to call me 317-875-0360. I’ll answer anything you throw at me. You can then post all of my responses. I encourage any of you to call.

    Thanks for your interest, and keeping it interesting,

    Matt Wright
    360 Brake Company
    5365 W 86th Street
    Indianapolis, In 46268
    Ph: 317.875.0360
    Fx: 317.228.9849

  10. 10 chingon choppers Jan 16th, 2010 at 9:44 pm


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