As I reported from the V-Twin Expo on February 6th, Holger Mohr, President and CEO of Custom Chrome International was awarded the 2010 Easyriders Industry Leader of the Year Award. The award is given to the company who, in the eyes of Paisano Publications staff, is the industry leader having shown unparalleled vision, strategy and dynamic business sense over the past year. Holger Mohr told the audience that “this award was earned by everyone in the Custom Chrome family through their hard work, dedication and perseverance”.
Since he was named President of Custom Chrome International Holger Mohr refreshed the products portfolio, redesigned the catalog, improved customer fill rates and satisfaction, reintroducing the company as a worldwide leading distributor of after-market Harley-Davidson parts and accessories. Custom Chrome is also right now embarking on a new IT transformation strategy to implement its enterprise cost management and supply chain.
From March 12 to 14th, Custom Chrome will begin its 40th Anniversary Celebrations during its Annual Dealer Show in Morgan Hill, CA.