Tucker Rocky Abandoning Print Magazines For Digital Medias

If there is one person not surprised by such an announcement, of course it’s me. Steve Johnson, Tucker Rocky President and Chief Operating Officer is now convinced that Internet-based digital communications are more cost-effective in providing product information to dealers and consumers.

Tucker Rocky Distributing is a world-wide leader in the wholesale distribution of aftermarket parts, accessories and apparel for the powersports industry. The group has several brands,  including “Bikers Choice”.

Digital communications (email marketing, blogs, social medias, videos, etc…) are precisely trackable, not print advertising. When you send a marketing email you know who opened it. When you advertise online you know he number of visitors, page impressions, time spent reading an article or watching a video, the frequency of visits, the source of incoming traffic (websites, keywords, search engines), the click trough rates etc. You get instant or daily feedback. Tucker Rocky is increasing its digital efforts to reach consumers but the company has no plans to sell directly to consumers. The company is currently producing product demo videos to be sent to dealers and placed online to be watched by consumers.

Zipper's

7 Responses to “Tucker Rocky Abandoning Print Magazines For Digital Medias”


  1. 1 Dane Apr 27th, 2010 at 3:53 pm

    Cyril, should be very good for you. Would love to see their videos in your blog.

  2. 2 Larry Kemper Apr 27th, 2010 at 3:56 pm

    Even Harley understood this a long time ago. And Cyril was the 1st to build the appropriate new digital media for us bikers.

  3. 3 m switzer Apr 27th, 2010 at 5:23 pm

    Harey does not have an e-mail address or a 800 number seems like they don’t want to be bothered

  4. 4 John E Adams Apr 27th, 2010 at 7:04 pm

    The metrics and ability to pro-actively reach a wider audience are second to none, I am sure they will not be disappointed -;0)

    Cheers!

    John E Adams

  5. 5 rebel Apr 28th, 2010 at 1:59 pm

    yea, they didn’t send out printed price list to dealers this year either. saved a lot of trees for sure.

  6. 6 J Apr 28th, 2010 at 2:55 pm

    ….Still can’t see taking an I-Pad into the dumpster tho…..

  7. 7 Carmen In Texas Apr 29th, 2010 at 3:27 pm

    By the time the price lists were printed, alot of the prices were wrong due to market values. Seems a smart way to do things nowadays..

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