Free publicity or paid product placement? Either way, a Ducati intensively used by Tom Cruise for different chases and pursuits in the Movie “Knight And Day” is going to sell a lot of Ducatis. Especially because the model supposedly picked by Tom Cruise himself is a Ducati Hypermotard whose 1100 version lists for an appealing price of $11,995.
Broadcasting & Cable reports that “embedded marketing” or “branded entertainment” is used by 2/3 of advertisers because of the “stronger emotional connection” to target a specific group.
Just wish that a Harley would have been picked or placed and wonder if the mother factory has some movie projects.