Ducati Acting In Latest Tom Cruise Movie

Free publicity or paid product placement? Either way, a Ducati intensively used by Tom Cruise for different chases and pursuits in the Movie “Knight And Day” is going to sell a lot of Ducatis. Especially because the model supposedly picked by Tom Cruise himself is a Ducati Hypermotard whose 1100 version lists for an appealing price of $11,995.

Broadcasting & Cable reports that “embedded marketing” or “branded entertainment” is used by 2/3 of advertisers because of the “stronger emotional connection” to target a specific group.

Just wish that a Harley would have been picked or placed and wonder if the mother factory has some movie projects.

9 Responses to “Ducati Acting In Latest Tom Cruise Movie”

  1. 1 sammyd Jun 29th, 2010 at 6:59 am

    I found pics on the web that show better shots of the bike with Tom and Cameron Diaz on it, and the bike is actually an Aprilla with Ducati stickers on it. Figure that one out!


    Look at the motor.

  2. 2 lu Jun 29th, 2010 at 7:51 am

    yes is an aprilia svx 550! ;o) used like a stuntman!
    a sort of stuntbike? :oP

  3. 3 Brandon Jun 29th, 2010 at 10:39 am

    They use a Ducati and an Aprilia disguised as a Ducati for some special stunts. Because of possible damage.

  4. 4 Axel Jun 29th, 2010 at 1:04 pm

    Frankly, I would hope that Harley wouldn’t want to be associated with some nutty scientologist fruit-loop.

  5. 5 LeftTenant Jun 30th, 2010 at 7:32 am

    Takes us back to “Then Came Bronson” when bike substitutions were made fror the Sporty. Paint the gas tanks the same and 90% of the audience won’t notice. Looks like our star is at the limits of his inseam on the Duc.

  6. 6 Odlamn Jun 30th, 2010 at 10:29 am

    Tommy the scientologist on a Harley!!!! Rue the day. I can’t put my finger on it, but there is something distinctly unauthentic about Cruise. The fake Duc is appropriate.

  7. 7 martin Jun 30th, 2010 at 9:30 pm

    I’m not a fan of Tom Cruz but the ducati is one fine ride…………

  8. 8 Lon Neihoff Sep 14th, 2010 at 7:09 am

    I think and know that Tom Cruise is the greatest actor been a fan since he started out. He is a sexy man. Iā€™m a gay guy. Knowing he is my best top actor…

  1. 1 Ducati Acting In Latest Tom Cruise Movie at Cyril Huze Blog … | Tom Cruise Pingback on Jun 29th, 2010 at 10:49 am
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