Hoka Hey Motorcycle Challenge. Oglala Sioux Tribe Denies Any Relation With Organization.

Monday, July 13TH, 2010
For More Information Contact:
Loretta Afraid Of Bear~Cook, OST Public Relations
Ofc: (605) 867-5074 • Fax: (605) 867-6076
SD Cell: (605) 441-5692 • NE Cell: (308) 207-5732
Email: Loretta@oglala.org
Website: http://www.oglalalakotanation.org/

So. DAKOTA, Pine Ridge – President Two Bulls: The Oglala Sioux Tribal leadership has recently been overwhelmed with phone calls and electronic mail messages concerning the Hoka Hey Motorcycle Challenge (HHMC) organized by Jim Durham of Hot Springs, South Dakota. The motorcycle run started in Key West, Florida on June 20, 2010 ending in Homer, Alaska on the 4TH of July. The organizers claim that the goal of the run is to raise money for water improvement on the Pine Ridge Indian Reservation. Alystar McKenneh, spokesperson for the HHMC, recently reported in a July 05, 2010 television interview on KTUU Channel 2 News (Anchorage, Alaska) that the $500,000.00 prize, donated by the Lakota, will be awarded during the Sturgis Motorcycle Rally in August.

The Oglala Sioux Tribe was not contacted by the organizers of the event and are not aware of the existence of a half million dollars for the prize. Nor is the Tribe aware of any Lakota band donating such an amount for this event. It should be noted that the Oglala people are not the only Lakota band in South Dakota. Other bands include the Rosebud Sioux Tribe, Cheyenne River Sioux Tribe, Crow Creek Sioux Tribe, Yankton Sioux Tribe, Santee Sioux Tribe of Nebraska, Flandreau Santee Sioux Tribe, Sisseton Wapaton, Lower Brule Sioux Tribe, Ft. Peck Sioux Tribe, and the Standing Rock Sioux Tribe. If the Oglala Sioux Tribe had ready access to a half million dollars the funds would more than likely be used for the emergency needs of tribal elders and children. The administration of the Oglala Sioux Tribe’s Rural Water Supply System is also unaware of a plan by the HHMC organizers to improve the water system with the revenue generated from the Hoka Hey Motorcycle Challenge.

An ordinance that addresses fundraising on behalf of the Oglala Sioux Tribe was recently passed by the Oglala Sioux Tribal Council to curtail fraudulent fund raising efforts by individuals who are essentially “scamming” the public in the name of the Oglala Lakota.

The ordinance requires non-profit organizations and individuals to contact the Oglala Sioux Tribe for approval to raise funds. The Revenue Department of the Tribe will be directed to investigate the claims of the HHMC organizers with a full report for the Oglala Sioux Tribal Council.

It was noted that the Red Cloud Humanitarian Fund is listed as a charitable organization to assist tribal Oglala Sioux Tribal members and citizens on the Pine Ridge Indian Reservation. Please note that the primary agent listed for this organization has been deceased for four (4) years.

We wish to express our sincere appreciation to the motorcycle riders who rode and who believed that the needs of the Oglala Lakota were at the heart of the ride. We also express our condolences to the families of the riders who lost their lives during this event.

For more information and updates, please log on to the official website of the Oglala Sioux Tribe @ http://www.oglalalakotanation.org/.

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37 Responses to “Hoka Hey Motorcycle Challenge. Oglala Sioux Tribe Denies Any Relation With Organization.”

  1. 1 DK Jul 12th, 2010 at 6:12 pm

    Wow…just wow.

  2. 2 Brett Jul 12th, 2010 at 6:14 pm

    They can end all of this by handing out the prize in Sturgis. However, this entire thing comes off as the biggest scam ever.

    Too bad so many in the industry fell for it. All the mags had stories & ads for this. People were talking. I just don’t see a good ending.

  3. 3 Gerald Jul 12th, 2010 at 6:15 pm

    Think the FBI is going to knock at the door.

  4. 4 Patrick Demley Jul 12th, 2010 at 6:26 pm

    So the charities mentioned are not the beneficiaries but only Jim Durham own created “charity”? The sponsors listed deny being sponsors. The winner is unknown and the 1/2 million dollars award may not exist! Congrats bikers for your generosity. Did you notice that in the press release Jim Durham is not called “Red Cloud” by the President of the Oglala Sioux Tribe, but is mentioned only under the name of Jim Durham?

  5. 5 Bill James Jul 12th, 2010 at 6:26 pm

    Ah the story just keeps getting better. Does John White really exist or is he an alter ego of Big Jim? Is there anyone reading this that would purchase a Hoka Hey motorcycle from John White. Instead of Indian names they could name models after famous con men and crooks. I’m sure Bernie Madoff will not object.

  6. 6 Franky Goes To Homer Jul 12th, 2010 at 6:36 pm

    John White exists at crazyhorsemotorcycles.com. Time for him to put a big distance between him and Jim Durham. Or he is not going to sell any motorcycle part for a long, long time.

  7. 7 Tom Rich Jul 12th, 2010 at 6:37 pm

    Does anyone else wonder how no law enforcement agency is not prosecuting these clowns for staging a race on public roads, a race where two competitors died? Whatever they call it it is a race. $500,000 is alot of money. People kill and do all sorts of bad things everyday for far less money than this. What did the organizers think was going to happen? It is a miracle no innocent bystanders were killed.

  8. 8 PP Jul 12th, 2010 at 6:40 pm

    President Two Bulls has talked peacefully. Ladies & gentlemen. Prize or no prize, Jim Durham is in big trouble for all his lies and misrepresentations. Remember that in Key West ,Big Jim told the participants “I lied to you to make you come down here”

  9. 9 Bill James Jul 12th, 2010 at 6:45 pm

    Thanks Franky. I think you are correct about John White needing to distance himself from Big Jim. if I were he I would renounce Big Jim and the whole Hoka Hey scheme IMMEDIATELY. If John White has a real company with a good product he is going to completely destroy his business as well as his reputation and the chance of ever succeeding in the motorcycle business.

  10. 10 Johny Jul 12th, 2010 at 6:46 pm

    Jim Durham missed something to make money. Sell the plot for a reality show on a cable network.

  11. 11 Twin2 Jul 12th, 2010 at 6:56 pm

    Hope some mags are not already under press calling Big Jim the hero of the Sioux Nation.

  12. 12 Dr. Dave Jul 12th, 2010 at 7:20 pm

    It appears that the HHMC more than likely is a scam.
    My condolences to the families of the riders who lost their lives, and to the riders who were injured.

  13. 13 Matt Jul 12th, 2010 at 9:08 pm

    This just keeps getting better and better… what will tomorrow bring??

  14. 14 Hoka Who Jul 12th, 2010 at 10:30 pm

    I’m sure it’s all just a big misunderstanding…The winner will be announced and the prize will be awarded somewhere in South Dakota just one year from tomorrow.

  15. 15 Free Rider Jul 13th, 2010 at 2:51 am

    Isnt it too late to announce such thing ??!!

  16. 16 Lance Dickwood Jul 13th, 2010 at 9:34 am

    It’s 2:18 AM on the Titanic. And the lifeboats are all gone . . .

  17. 17 Shifter Jul 13th, 2010 at 10:38 am

    Have you heard of any challenge, competition, race where the winner is not announced at arrival? Everything is suspect, and after saying many stupid things now the organizers are silent. It says a lot.

  18. 18 David Paulsen Jul 13th, 2010 at 11:13 am

    I know smoke signals when I see them.

  19. 19 just my opinion Jul 13th, 2010 at 12:13 pm

    None of us know for sure if this truely was a scam but it does look bad from the angle I am looking from. The thought that keeps coming to my mind is that in some states if someone dies during a crime that death can and will be prosecuted as a murder, no matter why the person died. It could be heart attack or gun shot it does not matter if a death occured It is considered murder in many states. This guy Jim Durham AKA cheif ran with doe or what ever he calls himself may have just written himself a ticket to spend the rest of his life behind bars. If what people are saying is true and he did scam everyone and people died as a result of that scam he should be in prison.
    But again we don’t know if it was a scam for sure yet.

  20. 20 martin Jul 13th, 2010 at 2:13 pm

    If you met the people as I did you would knew it was wrong!As for the sioux tribe at Pine Ridge where I have friends and have been there many times to see Carter Camp,Dennis Banks,and Russel Means,and a host of others and have walked the longest walk for Alcatraz to D.C. and walked again for Leonard’s walk for JUSTICE,you’d know the Sioux Tribe would have nothing to do with this ordeal………….

  21. 21 Bill James Jul 13th, 2010 at 2:59 pm

    I think what just my opinion is referring to is the felony murder rule. Most states have some version of this. If BJ was committing a fraud and he induced the riders to enter in the hopes of winning money in a clearly illegal race then he could be charged with murder as the fatal accident was a foreseen possible consequence of the illegal activity. It’s much the same way a person fleeing from the police can be charged if a pursuing officer or bystander crashes. What charges he could face would depend on where the accidents occurred. Does anyone know if any non-participants were involved or injured in any of the crashes? BJ could face charges stemming from non-fatal accidents also. BJ needs to explore countries that won’t extradite. Maybe Roman Polanski has some extra room in his Swiss villa.

  22. 22 Todd8080 Jul 13th, 2010 at 5:06 pm

    Bill James: “Does anyone know if any non-participants were involved or injured in any of the crashes?”


  23. 23 Paul Jul 13th, 2010 at 5:16 pm

    Jail time !

  24. 24 Toni Schultz Jul 13th, 2010 at 5:36 pm

    My rider, along with at least two others, was killed riding the challenge. To say that the ride ” No doubt that it has been an up lifting experience for many, if not all. ” seems very callous. I must assume that is not what you intended. As you know the controversies surrounding this “challenge” are many. Please respect the families of those who gave their lives and word things with a bit more compassion.

    Other than that objection, I found your questions blog covered most, if not all, of the unanswered queries.

    I would like to also affirm to you that as of the writing of this note to you I have not been contacted by anyone connected with this year’s Hoka Hey. Within hours of hearing of Ken’s death I called Beth. I have reason to believe that she was attempting to make a phone call as I did speak with her – something others were unable to do. I asked her one question and one question only. That was July 4th. Her stammered response was to tell me that she would have to speak with the other organizers and would get back with me either tonight (July 4th) or the next day (July 5th). If you read any of the discussion boards (since removed following the infamous press release) you may recall that I posted multiple times, in multiple threads that I was still waiting for a phone call from Beth. Since, by their own admissions, Beth and Jim did read the threads I am totally amazed that I have not been called. The last contact I had with the family of Chuck Lynn (the other named death)
    indicated that they had not been contacted either. That might have changed, I don’t know.

  25. 25 Toni Schultz Jul 13th, 2010 at 5:42 pm

    To Cyril Huze. I suspect I will be representing Ken’s children in any action they may decide to take against the ride.  I am not a rider and do not have access to all things concerning it.  I have two requests:  1)  please keep me informed about the goings on or suggest ways that I can do so and 2) please provide links or search info about previous articles you wrote.  I’d really appreciate it.
    Are you aware that there was a third death?  It has been kept very hush hush based upon, I’ve been told, the family’s request for privacy.  I had almost received more information but at the last minute one of my ‘sources’ elected not to do so. 
    I appreciate your assistance. Hugs, Toni. Rest In Peace. Ken Green. 3/4/47 – 7/4/2010

  26. 26 Jeffrey Jul 13th, 2010 at 6:04 pm

    If I read correctly between the lines John White of Crazy Horse Motorcycles is going to pay the $500,000 prize for Jim Durham in exchange of getting all the rights for the Hoka Hey Challenge. Is John White also buying peace with the Sioux for using the Crazy Horse name during years without authorization? Doesn’t seem a good deal to me. Even with prize money given away, Jim Durham may still face some legal action. The money is not the only issue.

  27. 27 Tom Jul 13th, 2010 at 7:59 pm

    How can anyone entertain the idea that this is anything but a scam? They parade Oliver Red Cloud around like he is the leader of the Sioux, now it turns out he is not. The real leaders have now denounced the whole thing, and the Big Jim and Beth. The “charity” they said would get donations is run by a guy who has been dead for 4 years.

    The attorneys general of both Florida and South Dakota are investigating them now. Since Jim, Beth and Beth’s sister Annie are all lawyers, you can bet none of them will go to jail. But the money is gone. I doubt any of them will even show up in Sturgis. I hope if they don’t, a few hundred thousand bikes should head down to Pine Ridge and string them up.

  28. 28 Twin2 Jul 13th, 2010 at 8:07 pm

    (Since Jim, Beth and Beth’s sister Annie are all lawyers)

    Where did you find this? None of them are lawyers.

  29. 29 nicker Jul 13th, 2010 at 8:13 pm

    “…Jim, Beth and Beth’s sister Annie are all lawyers…… the money is gone…”

    Who’s Surprised….. ???


  30. 30 Rider2 Jul 14th, 2010 at 12:44 am

    There is absolutely no way any indian reservation whatsoever would want to be associated with anything like that. I have the chance to work with a few in my state and I can tell you right now: they don’t screw around with this kind of challenge, non-profit fundraising etc… First it’s not the way they work and secondly, it is highly regulated by Inter Tribal Councils, various bureaus that depends on the Dept of the Interior, state regulations etc…

    There is no way anybody at Hoka Hey (Jim, John or whoever ) would have been able to convince any tribes to be on board. They know better. Not the first time they got screwed. And as their PR says, if they had the opportunity to get some money, they would use it for kids, education and the elders, mainly because this is what they are doing every day. Obviously most of you guys haven’t spend time in reservations to see the level of poverty of these great communities.

    This is absolutely disrespectful to even try to associate a motorcycle event to any kind of native American charity work, especially with that many issues. Unless there is a check coming in Sturgis with proof that this is actually going to a reservation, I would suggest to contact the Bureau of Indians Affairs and get this taken care of. I can tell you right now, they don’t screw around with this kind of scams. They act fast and hard and people go to jail for a long time for less than what has been described on this blog.

    The fact that they haven’t even called the families of the people who lost their lives proves that they have as much in common with any tribes as the rest of us.

    Shame on whoever is behind this.

  31. 31 Boss Hawg Jul 14th, 2010 at 7:16 am

    I am told this Hoka Hey thingy smells more and more like a shitty deal on daily basis.

    And geez folks….haven’t any of ya learned to stay away from an event organized by so called officers of the court…lmfao

    Boss Hawg

  32. 32 Bigal Jul 14th, 2010 at 8:31 am

    I try to be the last to these “Serial” or “Soap” Blogs. The only People that seem to get recognized are the last Bloggers at the end. This is of no surprise from the moment It left from Key West. This kind of event would have been Publisized and Advertised and Promoted in a lot more places then it had been. First of all, unless these Indian Tribes were at War with the Seminoles, then the Srminoles would have been involved at least at a sponsorship bassis.Cyrill you know how strong the Seminoles are in Florida. The Seminoles are very involved in Biker Events, especially . Wthey can afford to pay this Prize in a New york second.So why would the Seminoles not have been involved, since this involved their “Turf”? This is the type of event that you would bring to Rossmeyer for his support and blessing, or his Family now, because of Bruce’s death. Where were the”Outlaws” who would have been involved with the Security in the Keys or at least part of the Escorts. Ttttooooooo many Gaps in the Wwwwwhhhhhooollllleeeee Deal. Remember it takes Two to make a Deal, but normally only One ever get’s it. !@#$%^$#@!@#$. This is Life changing Prize Money, and this Wannna be Indian doesn’t appear to have Motel Money! I said this way back, this Guy has literally been responsible for the Death of innocent People, this is the REAL TRADEGY.

  33. 33 Twin2 Jul 14th, 2010 at 8:34 am

    BigAl. Well said. Agree.

  34. 34 Brett Jul 14th, 2010 at 12:18 pm

    John White wants to own the Hoka Hey Challenge event. Does he own it already?. In exchange he saves Jim Durham by paying the winner. John White announced a meeting in Sturgis to recruit participants for the 2011 edition. I don’t think he would do this if he was not sure the winner will be paid…by him. It will not remove any responsibility of Jim Durham for the bad things that happened this year. My 2 cents.

  35. 35 Robert Filla - Thunder Press magazine Jul 14th, 2010 at 3:14 pm

    This just keeps getting better and better… Great time to be a journalist.

  36. 36 Tom Jul 14th, 2010 at 11:42 pm

    It’s too bad many of us fell for this scam. I feel bad for the good people of the Indian Tribes whose names were used and I feel bad for the families who lost loved ones. I started the race but quit after the first check point. I realized then we had all been scammed. Found out a lady who registered on Saturday before the race got the number 394. I registered July of ’09, after being told there were already 400+ signed up, only to get the number 39. I find it hard to believe there will be a pay out of the prize money since no more than 400,00 came in. Even if it had been legit, by some wild imagination, there just wasn’t the money for a prize. If there really is a John White, and if he is STUPID enough to pay out 500,000 dollars to help big Jim (forked tongue) Durham out of a jam, then let him be parted with his money. How could this John White get 1,000 riders for another ride now that the “cats out of the bag”??? Hey John, go for it….. LOL.

    P.S. If any of you want some good reading and haven’t already read about Big Jim’s previous scams, then you’ll like “The Great Buffalo Caper”. It’s about Big Jim….. yep……..

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