Ateliers Ruby. New Custom Helmets. New Distributors. New Flagship Store.

Three years ago, I introduced you to Les Ateliers Ruby, a leading brand for exceptional custom and limited edition helmets. Inspired by Steve McQueen, Science Fiction…and the great tradition of French luxury, Ruby has for motto: “Good looks and safety for all the road heroes and heroines”.

Helmets are fabricated from carbon fiber, and include chrome plated trim, steel badge and lining made of Nappa Lambskin reminiscent of the beauty of vintage sport cars. Something to make you want to wear a helmet, even when not mandatory where you ride…

Three years after its debut, Ruby just opened a flagship store in the heart of Paris. If you visit the French Capital, I recommend you stop by and enjoy looking at unique helmets and an exhibition of rare motorcycles (address is 1 rue Herold, 75001 Paris). Ruby has also several retail stores in the US and a distributor in Los Angeles (Glory, 4569 Hollywood Blvd.) Outside of the US visit Boutique Ruby for exceptional custom and limited edition helmets, or contact directly

20 Responses to “Ateliers Ruby. New Custom Helmets. New Distributors. New Flagship Store.”

  1. 1 Johnson Dec 7th, 2010 at 3:27 pm

    Went on their website. Beautifu helmets. Some too wild. How much?

  2. 2 Septic the Sceptic Dec 7th, 2010 at 3:38 pm

    Many many many dollars. Will be bought by hipsters, most of which don’t own bikes. Are leather lined. Sweaty anyone?

  3. 3 FYI Dec 7th, 2010 at 3:57 pm

    only $1800.00 for the Karl Lagerfeld one.
    are they fricken nuts

  4. 4 Capn Neal Dec 7th, 2010 at 4:36 pm

    FYI: Yes they’re nuts. I dont think motorcycles and high fashion are a good match.

  5. 5 Georgia boy Dec 7th, 2010 at 4:56 pm

    Tightwads, Pitt and Clooney order them by the dozen.

  6. 6 Steve Dec 7th, 2010 at 5:44 pm

    Confederate sells them –

  7. 7 Arie Dec 7th, 2010 at 5:59 pm

    LOL Georgia boy!

  8. 8 Big Dec 7th, 2010 at 6:54 pm

    They look like $20 Bucos.

  9. 9 FYI Dec 7th, 2010 at 6:57 pm

    Georgia Boy, i don’t know what came over me if it’s good enough for the Pitts and Clooney’s i’ll take one of each.

  10. 10 Eric Maurer Dec 7th, 2010 at 11:08 pm

    perfect for the hipster fashion biker who owns a Knucklehead but no tools

  11. 11 Bigal Dec 8th, 2010 at 7:28 am

    Looks appropiate for the Dood riding BITCH, or the one’s that are light in their Loafers

  12. 12 busfreak Dec 8th, 2010 at 8:36 am

    Perfect for the hipster fashion biker who owns a Shovelhead but no tools, oil absorbent and some bailing wire.

  13. 13 JZ Dec 8th, 2010 at 12:32 pm

    They are stunning, extremely comfortable (the carbon fiber makes them ultra lightweight), well wearing, and the attention detail is amazing. I think founder Jerome Coste has done something pretty unique.

  14. 14 Michael Dec 8th, 2010 at 2:52 pm

    Perfect fit for the “period chopper” cult in So Cal. No more hassle of having your lid painted to match your Wassel tank…

  15. 15 zyon Dec 8th, 2010 at 8:21 pm

    I’ll stick with my Bell Drifter…

  16. 16 Paul d'Orleans Dec 13th, 2010 at 10:05 am

    Ruby is really popular in France with everyday riders (bikes and scooters fighting Paris traffic, semi insane all), becoming more popular in Japan, and their styling is starting to be knocked off by the usual suspects.
    Ruby is in a completely different league than any other helmet; so beautiful, so light and super comfortable. I’ve been to the new showroom; the interior looks like the helmets! The apex of cool. Jerome Coste is a designer to watch.

    @Capn Neal – I guess your wife hasn’t showed you the last 10 years of ads for Chanel, Ralph Lauren, Tommy Hilfiger, etc…they all use vintage bikes in their ads. They get it.

  17. 17 Kustom Kolors Dec 13th, 2010 at 11:10 am

    For that price will they repaint when I get a scratch or chip in it?

  18. 18 JSDiamond Dec 13th, 2010 at 3:47 pm

    only $1800.00 for the Karl Lagerfeld one.
    are they fricken nuts

    No way… Karl is one suave fucker!

  19. 19 sollis Dec 14th, 2010 at 12:20 am

    I am gonna get Uhl Teeshirts and Ruby helmet and i be ready to hit Runway Fashion Shows in Milan or NY i just have to choose what collection i wanna show spring or winter probably to late for winter maybe i do spring or summer Ha

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