For the 4th Annual consecutive year the 2011 Sturgis Legends Ride was a sell out. Organizers announced that $54,000 was raised this year for local charities for a total of $204,920 since the event creation.
The 55-mile escorted ride takes place on the official Monday start of Rally Week. Riders were treated to a Deadwood-style red-carpet experience prior to the ride at Deadwood’s Silverado-Franklin Gaming Complex and Deadwood Tobacco Co. After the ride, they received gift bags at a special reception at the Sturgis Buffalo Chip, which included concerts by Buckcherry and Def Leppard.
The Legends Ride reception at the Sturgis Buffalo Chip was highlighted by the sale of the Michael Prugh-designed, Western Dakota Technical Institute-built, Buffalo Chip Challenge Harley, which sold to Joe Sterling of Ten Sleep, Wyo.
“Big” Kenny Alphin (Big and Rich) and “Survivor” television series graduates Rupert Boneham and Holly Hoffman, a South Dakota native, joined the Legends Ride to support the cause. Custom bike building icons Arlen Ness and Donnie Smith stopped by for a cameo appearance. The Deadwood and Sturgis Police Departments, as well as the Meade County Sheriff’s Department, assisted with an escort to the Chip.