2011 Hoka Hey Challenge GPS Speed Tracking. Disabled?

In another possible twist regarding the elimination of the top 11 finishers because they were speeding, I received the comment/email below.

Author : Chris Hines: fast96@arrowlane.com.  “I was interviewed by the Durhams about GPS system that we supply and was told ver batam that it would not be used for speed at all! We wrote a program that eliminated the speed function and it was turned down. Hmmm… We DID NOT supply them GPS for 2011 or 2012 and will not do any business with them in the future! What I do find ironic is that Beth and Jim both told me when we were interviewed that they wanted nothing to do with the speed function on our system. You can reach me at 480-797-8775 and I own ArrowTrack GPS Tracking systems. We build a unit just for motorcycles. Thanks” Chris.

I remind everybody that The Medicine Show Land Trust, a.k.a. Hoka Hey Challenge, stated in an official press release and in their own website that  “during the 2011 edition all riders were GPS tracked by the company US Fleet Tracking with the dual purpose of “enabling event organizers to verify the riders’ speeds and routing.”

So, if the statement made in the email/comment above is true, and if the organizers Jim & Beth Durham requested same (to shut down speed tracking) from the GPS company they used, how could they eliminate the top 11 finishers after riders GPS data study told them they were speeding and before giving them a lies detector test 2 months later? Also many participants  have reported all over the web that they were assured before the challenge that GPS tracking would be used only for positioning of their motorcycles, but NOT for speed checking. Some have made allegations that the Durhams planned the route and distance such a way that no rider could finish on time without speeding, a way to eliminate all top finishers and a way to keep for themselves almost all prize money supposed to be given to the winners. I was unable to verify these allegations.

38 Responses to “2011 Hoka Hey Challenge GPS Speed Tracking. Disabled?”

  1. 1 Brad Oct 28th, 2011 at 8:12 am

    Suspicion is growing and growing and growing….

  2. 2 Rider Oct 28th, 2011 at 9:22 am

    For those who were watching the tracking map displays, the first few days did show riders speeds. At the time I recall thinking it was probably a smart move to not show riders speeds because of the chance of someone seeing a rider excessively speeding, when the organizations position was that riders were to abide by all traffic laws. I took it as a smart way to try to keep both out of trouble.

  3. 3 Brian Oct 28th, 2011 at 9:30 am

    This whole thing is such a scam, I can’t believe anyone puts up the entry fee. I think the Durham’s should be the ones taking polygraph tests.

  4. 4 Woody Oct 28th, 2011 at 9:32 am

    Man, I don’t watch Sons of A or Amer. Chopper but I sure can’t stop watching THIS soap oprah. Keep it coming Cyril, you’re the best! Not only entertaining but a great service to those who got screwed and may be persuing this in court later. Good journalism for sure!

  5. 5 Brett Oct 28th, 2011 at 9:47 am

    Cyril, you always stayed factual, raised legitimate questions and I respect you a lot for this. You are the only one in the industry to have the courage to do this. Now, it’s up to riders and their families to take the appropriate legal actions if they think, and their lawyers, that they have a case to stop this very suspicious organizers to continue this event

  6. 6 Rider2 Oct 28th, 2011 at 11:42 am

    Again…. why would anybody be surprised by this post? …. it goes well with the rest of the story. Someone stole a bunch of money from some bikers, told them they can make half a million dollar to ride their bikes for a few miles. They all believed him since apparently they all either share one brain and don’t watch “American Greed”. The guy had no intention to give anybody from day one and has come up with basic marketing bs to justify why he can’t pay them.

    This needs to go to court and he needs to go to jail, just like any other scam.

  7. 7 Hamilton Oct 28th, 2011 at 1:14 pm

    I read somewhere that somebody stated that the Durhams could do whatever they want because their Land Trust in on Indian territory, immune to prosecution. It’s absolutely untrue. Their actions are not in Indian territory. So, if there are legal matters you wish to resolve, go ahead.

  8. 8 servo repair Oct 28th, 2011 at 4:05 pm

    Hum.. I am suspicious too!

  9. 9 Irish Rose Oct 28th, 2011 at 4:16 pm

    This is only getting worse for Jim Durham.

  10. 10 just my opinion Oct 28th, 2011 at 4:27 pm

    With this new information coming out now and the contact information provided it looks like there should be no doubt that all the riders were intentionally cheated. And maybe the D.A. would be now willing to look into charging these clowns with fraud or theft and I am no attorney but sometimes when a crime is commited in several states it becomes Federal so maybe the F.B.I. would be interested in seeing all the info.
    But that being said because these hoka hay promotors where smart enough to get the only riders that finished on time to accept a small amount of pay and I am sure that money came only after they signed an agreement to not sue, I don’t think those riders have a case to sue now. But what about all the other riders I believe they could now say because there really was no GPS there was no real proof anyone cheated by speeding they may also be able to make claims that the ride could not be finished by anyone riding the set course, doing the speed limit and not doing some type of drug like meth to be able to finish on time and with this new info they could also claim there appears to have been a planned and well thought out scam to cheat all of these riders out of their money. So I would think those riders that did not sign away their right to sue should be able to come together and sue collectively and at least get a judgement against these two crooks for their entry fees to be refunded and that is all the profits these promotors made. And if they asked for trial by jury they would be more likely to also get a judgement for punitive damages as well, but remember anyone that goes thru life cheating people usually knows how to hide any money or assets they have before any judge can legally take them. But these two could be forced into backruptcy and forced to spend the rest of their lives hiding and in fer of spending any of that money. The best thing to do though is just expose these crooks for what they are and if anyone does their Hoka Hay rip-off ride in the future, well then I guess when they get cheated ( and we all know they will get cheated ) they will have gotten what they deserved for being stupid. Sometime some people will go thru their whole life paying what I call stupid tax. Most people will only fall for a scam once but others will pay the stupid tax over and over. It is sad to say but in this country most crook get away with shit like this but who knows maybe these two crooks will get what they deserve.

  11. 11 Wally Oct 28th, 2011 at 10:32 pm

    To: just my opinion

    Even if the top 10 signed a document saying they wouldn’t sue doesn’t mean they still can’t because the whole thing was an illegal scam in the first place and that would make any paperwork that Beth and Jim Durham made the participants sign null and void. Remember also, Jim Durham showed up to the award ceremony with documents already drawn up. The riders had no idea they were going to be disqualified. Without the speed tracking how did Jim Durham know they were all disqualified before the awards were given out? Also he showed up with identical glass trophies that all said “finisher”. This was completely premeditated.

  12. 12 David Oct 28th, 2011 at 11:30 pm

    Hey look at it this way as stated above “they just took entry fees from a bunch of Bikers” Well if they had been “motorcyclist” they would have been smart enough to have avoided the whole thing to start with. Just my opinion from recently read articles that are out there.


  13. 13 Shifter Oct 29th, 2011 at 6:16 am

    Can you spell S.C.A.M.

  14. 14 Bill Oct 29th, 2011 at 7:50 am

    I have a very good friend whom rode in the first race. He dropped out after 3 days, when he would stop at a check point. See a group coming in as he was leaving, then arrive at the next point. And those same guys would now be in front of him. Explain that one, when they all had the same route plans and were told no speeding. The worst part was when he arrived at a point and the group that he had behind him had now grown larger and made it yet again before him. Somehow, somewhere, someone needs to open their eyes and see what the Hell is going on. He has now started his own ride called Skin MOTO for hospice. He donates half of all the money raised on his 2 day race/ride to help fund the local hospice, and the other half goes to the winner. Now that a good reason for a challenge.

  15. 15 Boss Hawg Oct 29th, 2011 at 7:52 am

    WOW….could anyone of you imagine ANY different….anyone?????

    Stop being foolish and rambling on either you got screwed or you didn’t? If you really got screwed get the FBI involved and prosecute for fraudulent interstate commerce, fraudulent interstate banking and quite possibly mail and wire fraud….Plus the fact that their alleged fraudulent ways took place for more than 12 Consecutive Months brings the Racketeer Influenced and Corrupt Organizations Act, commonly referred to as the RICO Act in to play also. Very simple ladies and gentlemen…Banish the 2 clowns away via Federal Prison.

    To the fools that keep participating and giving your money without action…you are and truly remain fools…didn’t your Mam ever tell you if doesn’t look like a duck, walk like a duck and quack like a duck then it is not a duck?

    Boss Hawg

  16. 16 Guessing Right? Oct 29th, 2011 at 8:32 am

    If the Durhams intended to commit fraud, here is what they could have done. No GPS speed tracking. Why? Because if there is a complaint/lawsuit because of death/injury, it would imply a subpeona by the court to get the GPS records from the company hired by the Durhams. What a judge would see? Bikers racing and the organizers not stopping them. FELONY. But how Durhams can succeed in eliminating all finishers without having the GPS speed tracking? Several possibilities, or all together. 1- Make the route impossible to finish on time. 2- Make the lie detector test (not reliable, not admissible in court) say that the finishers were speeding. 3- Blackmail the finishers by telling them: I know you were speeding via the GPS tracking you speed (false). So, you get nothing, or I give you all $10,000 and you shut up (meaning sign this agreement that you will not challenge my decisiion, sue, etc) These 10 idiots sign to get $10,000? Now there is another mystery. The top finisher, Will Barclay, stated that he was not eliminated for the same reason (speeding) than the others, but refuse to say why. Seems like Jim Durham holds him by the balls. So, either GPS was tracking his position and showed he took a big short cut? Like in 2010? Or he found a way to avoid to be tracked by GPS… Will Barclay, the greatest rider in the world in 2010 and 2011? Or the greatest cheater? Humm.

  17. 17 Brandon Oct 29th, 2011 at 8:35 am

    Exactly what I imagined!

  18. 18 Brandon Oct 29th, 2011 at 8:38 am

    If top finisher trophies prepared in advance before the lie detector test, It says it all. Premeditation to eliminate all winners. Amen.

  19. 19 Drew Oct 29th, 2011 at 8:42 am

    Sorry to have to write this, but Red Cloud is very lucky that all the participants to his race seem to be the dumbest bikers in the world. They have no brain for not seeing what is so evident and no balls for accepting to be abused.

  20. 20 Rebecca Oct 29th, 2011 at 8:54 am

    Karma is a bitch for scumbags

  21. 21 Josh Bourassa Oct 29th, 2011 at 10:51 am

    I sponsored a rider with a set of saddlebags for this event so I had a little connection to it. Definitaly seemed a bit fishy. But of all the comments here I see no one speaking of the fact that Harley Davidson was the major contributing sponsor. What do they have to say about it?

  22. 22 Smittydog Oct 29th, 2011 at 2:53 pm

    Way to go Rebecca

  23. 23 Danny902 Oct 29th, 2011 at 3:46 pm

    Josh Bourassa. Harley accepted to give a few awards/gifts in exchange for the riders to stop at Harley dealerships. Harley made it clear that they were not sponsoring the event, and declined in advance any liability, any link with the Hoka Hey organization.

  24. 24 Jeff Nicklus Oct 29th, 2011 at 4:44 pm

    Boss Hawg ….. EXACTLY!

    Over & Out,


  25. 25 reyn mansson Oct 30th, 2011 at 10:05 am

    I think that the Hoka Hey will get away with this for a couple of reason, first that the amount of dollars is really below the threshold of what would promt a U.S. Attorney/Justice dept. investigation plus the offended class is so small and obscure and the scam is so complex. There is no major complainant, such as The Motor Co. or a group of dealerships and little or no relevant precedent. Like with the White Buffalo Incident, Red Cloud stays in gray areas, thus skirting prosecution.

    I was at a HD dealer as marketing director last spring with Beth came around to finalize a deal, I was surprised that the dealer principal had fallen for the pitch at the Winter Dealer’s Meeting and that he was unaware of the event’s 1st year history. I asked a lot of questions and when she asked where I got my info I said I followed Hoke Hey on Cyril Huze blog. About 6 weeks later, they removed our city from their destinations. The way to stop our industry from being plagued by parasites like this is by making sure the information is broadly distributed and the level of awareness among those that are potential targets.

    When I speak of targets I really mean sponsors more than riders. As an event producer, someone who arranges sponsorships for events, I know that this hurts all of us because sponsors once burned will shy away from all motorcycle events because all legitimate producers are tarnished by scams like this. Pass links to these blogs all through your social network so that we won’t be fooled again!

    and now off to the RED STICK RALLY’S final day in Baton Rouge, LA

  26. 26 Hark Oct 31st, 2011 at 7:46 am

    I wonder what Red Cloud’s plan is for next year?

  27. 27 Dazed N Confused Oct 31st, 2011 at 10:25 am


    Thanks for sharing that. I think that if a legitimate ride comes along and approaches the sponsor correctly they will sign on.

    For instance, if someone went to a sponsor and was told that all money would be in a n escrow account 6 weeks before they event, or that there would be a guaranteed percentage of the entry fees paid to charities instead of a flat rate, then I think that people would feel better.

    The thing that amazes me is that it would not take that much work, or major changes, for Jim and Beth to run a legitimate ride and make a reasonable profit. I guess that my definition and their definition of legitimate and reasonable profit are vastly different.

  28. 28 Todd8080 Nov 1st, 2011 at 11:41 am

    There cannot be a “legitimate” Hoka Hey because it’s illegal to race for money on public roads in all fifty states. And if you look up your own state’s laws you’ll find that racing is defined not only as outrunning/outdistancing other participants but also any type of endurance challenge. By any and all definitions, Hoka Hey is an illegal race.

  29. 29 Danny902 Nov 1st, 2011 at 11:55 am

    Charges set for motorcyclist who hit two people on bicycle
    by Tim Mowry / tmowry@newsminer.com
    Oct 31, 2011 | 1243 views | 4 | 2 | |

    FAIRBANKS — A Seattle motorcyclist who fell asleep and ran into two bicyclists near Nenana in June 2010 while participating in the last leg of a cross-country motorcycle race from Florida to Alaska accepted a plea deal with the state Monday that requires her to serve 16 months in jail and pay restitution to the two cyclists, neither of whom was seriously injured.

    Vik Livingston, 54, originally was charged with two counts of second-degree felony assault, but the charges were reduced to fourth-degree misdemeanor assault as a result of Monday’s plea deal. A drunken-driving charge against Livingston was dropped previously because of lack of evidence.

    The plea deal came on the day Livingston’s trial in Fairbanks Superior Court was scheduled to begin. It will be up to the Department of Corrections to decide whether Livingston will serve jail time or be monitored electronically in Seattle, assistant district attorney Arne Soldwedel said.

    Livingston was competing in the Hoka Hey Challenge, an 8,000-mile motorcycle race from Key West, Fla., to Homer that is billed as the Iditarod of Harley-Davidsons, when the motorcycle plowed into cyclists Andy Hutten and Karen Schaad, who were riding on the shoulder of the road near 306 Mile of the Parks Highway, about 50 miles south of Fairbanks.

    Hutten suffered a bad cut on his leg and a Schaad had a chipped vertebrae and cracked pelvis. Both cyclists suffered bad road rash as a result of sliding an estimated 30 feet on the pavement.

    Livingston wound up in Fairbanks Memorial Hospital with cracked ribs, a broken clavicle and a punctured lung.

    Alaska State Troopers reported there were no signs that Livingston swerved or braked until after hitting the first cyclist, which is consistent with accidents where people fall asleep at the wheel. Livingston, meanwhile, claimed to have swerved onto the shoulder of the road to avoid a car that had braked suddenly.

    “I feel bad people got hurt,” Livingston said in a statement to Judge Robert Downes. “There was no intention of going out and hurting anybody.”

    Soldwedel said the plea deal was in the state’s best interests.

    “Given the numerous inherent difficulties in prosecuting this case, I believe we have achieved a decent result without risking a ‘not guilty’ verdict,” he wrote in an email following announcement of the plea deal.

    “Essentially, I did not believe that the evidence we had gotten fit the elements of that offense, and based on the information that we have it is unlikely that the defendant was under the influence of any intoxicating substance at the time of the accident,” he wrote. “Because the defendant was on the last leg of the Hoka Hey Challenge road race, our theory of the case was that the defendant basically fell asleep at the wheel and ran into the victims.”

    Livingston’s attorney, Al Vacura, said the plea deal was “a fair resolution considering the pros and cons of a trial.”

    Neither Hutten nor Schaad, who have filed a civil suit against Livingston, appeared in court.

    As part of the plea deal, Livingston must pay restitution to the cyclists, who were riding bikes valued at approximately $9,000.

    The crash involving Livingston was one of two involving riders in the Hoka Hey Challenge in Alaska, including one fatal accident. Kenneth J. Greene, 63, of Ocala, Fla., was killed at 107 Mile of the Glenn Highway between Palmer and Glennallen when he drove onto the shoulder, lost control and crashed. That was not part of the official route, but Greene was evidently taking a shortcut to reach Homer. Another rider, Charles C. Lynn, 44, of Florida, died in Wyoming when he apparently fell asleep and crashed.

    The race, in which riders must follow a specific course down to the exact street as mapped out by organizers, was marred by confusion and controversy, with several racers alleging the race is a scam and there was no possible way to follow the course as it was mapped out. Riders paid a $1,000 entry fee. Nearly 800 people began the race June 20 in Florida. About 200 made it to Alaska.

    The first two racers — Frank Kelly, of Prosperity, S.C., and Will Barclay, of Highland, Fla. — arrived in Homer June 28 to tie for first place. They covered the 8,482-mile course in 190 hours.

    The race is named after the Lakota battle cry of legendary Sioux warrior Crazy Horse and means “it’s a good day to die.”

    Contact staff writer Tim Mowry at 459-7587.

  30. 30 Wally Nov 1st, 2011 at 5:43 pm

    How many people must die or be injured before this illegal race is outlawed?

  31. 31 Jeri Nov 5th, 2011 at 10:56 am

    Office of the Attorney General
    Marty J Jackley
    Division of Consumer Protection
    1302 E Hwy 14
    Pierre, SD 57501-8503

    Attn: Ray Klinger

  32. 32 Teri's sister Nov 5th, 2011 at 6:26 pm

    I really really really hate it when “investigators” “newsmedia” get their information wrong!!!!! First of all James Durham IS NOT and NEVER HAS BEEN a Lakota Native American. He is NOT a RedCloud……he CANNOT live on the reservation, he CANNOT own any Native American land!!!!!! He has changed his Indian name numerous time throught the past 20 years!!! He was only cerimoniously “adopted”. Alot of people are. But it doesnt mean a legal thing!!!

    AND to Tim Mowry above………….Hoka Hey does NOT mean its a good day to die!!!!!!!!! Stop listening to Durhams rants and garbage and go talk to an actual Lakota leader!!! I dont mean anyone associated with Durham, I mean go to the tribal elders and ask them!!!


    Teri’s Sister

  33. 33 Wally Nov 6th, 2011 at 7:05 pm

    Any disgruntled riders should go file a complaint at Scambook:


  34. 34 RICO ACT 1970 Nov 8th, 2011 at 1:29 am

    It’s alleged fraud, and racketeering(how do we allegedy count the ways? Let’s start mail fraud) nothing more, nothing less. Unless you want to count the deaths from 2010. Then you can add homicide while committing a felony.

  35. 35 Fox Nov 28th, 2011 at 8:58 am

    You people have no idea what you are talking about ! Get off your lazy asses and come ride next year ! If you follow the rules and beat the best riders in the world you will get paid. I have not seen any of the riders that finished in the top claim it was a scam ! But all you people who sit at home with nothing better to do complain as if they took the money out of your hands. I was in that meeting and we all came to this agreement knowing exactley what the deal was and making the Hoka Hey bigger than all of us realizing if it was going to continue into the future this was the best and only option. Jim Red Cloud was going to pay out the money but we as “stupid bikers” sacraficed for all the bikers that will ride in the Hoka Hey Motorcycle Challenge in the years to come understanding there would not be a future for this event if we took the money and ran. They didn’t have to pay out a dime period ! We, yes 10 of 11 of us came up with the agreed amount for expences and we will all support the Hoka Hey including Beth and Jim and anyone who didn’t ride in it or think we are stupied for being part of the most awesome ride in history is just way out of line ! Any real biker knows it’s not about the money but it’s always only “All About the Ride” ! I think I speak for most of the people who rode in both the 2010 and 2011 Hoka Hey Motorcycle Challenge events. Now get off the couch, get on your bike and start training for the 2012 Hoka Hey because you really have no idea how much fun it really was and will be for many years to come because of us ” stupied bikers” that love to ride ! Mike Fox Rider # 601

  36. 36 Rick Bopre Nov 28th, 2011 at 9:10 am

    Fox, in substance, you just wrote that you gave up the stated prize money because all 11 of you were racing, which is illegal, and don’t want anyone to know! So that you can illegally race again in 2012! Hoka Hey is an illegal race on public roads and Jim Red Cloud takes all your registration money and don’t give the promised prize money . Who is stupid? You are all manipulated. Next year, if there is next year, Jim Durham will find another reason not to give away prizes. Anyway, he stated he didn’t have enough money to pay the winners. True? Hee, hee. If you didn’t do it for money, why did you ask for $10,000?

  37. 37 Far Rider Mar 4th, 2012 at 11:43 am

    The Hoka Hey was a great event. There were several among the top 11 who did not cheat. There were a couple who did. It was a great test. The truth will be coming out. I don’t think the event will ever be matched.

  1. 1 motorcycles: 2011 Hoka Hey Challenge GPS Speed Tracking. Disabled? at Cyril … | Helmet Hair Motorcycle News Pingback on Oct 28th, 2011 at 8:06 am
Comments are currently closed.
Cyril Huze