Death Of Tom Monahan Creator Of The Official Sturgis Motorcycle Rally Logo Since 1986

Tom Monahan, owner of Tom’s T’s in Sturgis and designer of the official Sturgis logo, passed away yesterday morning at the Rapid City hospital from complications after heart surgery on Thursday. Tom was a both a hero, mentor, father, grandfather, friend and a pillar of the Sturgis community. Successively high school teacher, former co-owner at T&M Photography and the owner of the Sturgis Wine Bar and of Tom’s T’s since 1976, he also created and designed the official Sturgis logo, holding the contract until today.

Tom Monahan was always above the fray when it came to the multiple Sturgis Rally lawsuits and the contention that resulted. He was one of the few Sturgis Rally contributors who committed to the community 100% and who did a great deal to make certain that people in Sturgis benefited from the event. He loved the Rally. As a vendor and store owner for many years on Main Street, he respected the business people that came into the community, helped draw the crowds, resulting in increased sales for locals as well as out-of-towers, boosting sales tax revenue to benefit the people in South Dakota.

12 Responses to “Death Of Tom Monahan Creator Of The Official Sturgis Motorcycle Rally Logo Since 1986”


  1. 1 doc Dec 11th, 2011 at 5:54 pm

    We had bloody Marys every morning at his wine bar. Met Tom and he was glad to see the bikers. He will be missed for sure.

  2. 2 Kustoms and Choppers Magazine Dec 11th, 2011 at 7:36 pm

    Thats ashame man, may he rest in peace

  3. 3 Pepper Massey Dec 11th, 2011 at 8:40 pm

    One of the good guys. He had an immense impact on the Rally and always treated visitors and vendors alike with respect. He will be missed.

  4. 4 rags Dec 12th, 2011 at 8:26 am

    R.I.P tom was a great man.will be missed by all.he loved them bloddy marys

  5. 5 Sluggo Dec 12th, 2011 at 12:20 pm

    He will be missed. May you rest in peace Tom.

  6. 6 nip357-Bonnie Dec 12th, 2011 at 12:35 pm

    I’m a fan of Sturgis on & off the TV. Just like to say I’m so sorry to see one of the best on his way to the Angels above. R.I.P. Tom

  7. 7 Jimmy Stewart Dec 12th, 2011 at 3:50 pm

    Well done….R.I.P. Tom..

  8. 8 Russ Gleeson Dec 12th, 2011 at 4:58 pm

    God Bless and thank you sir.

  9. 9 Stephanie Dec 12th, 2011 at 5:18 pm

    Thanks for the post Cyril. It is a somber time in the Black Hills. Thanks for keeping Tom’s Family in your prayers this holiday season.

    Tom’s Legacy Lives on in Sturgis -This week, billboards and marquees are dedicated to him as well as flags flying at half staff. Tom gave himself to this community and cared for every human who came for a day or stayed for a short while. He was the first to buy a round, smile, share a story and make new friends. He was last to make judgements against others or shoot down an idea. He was the true definition of a leader.

    You probably didn’t know him because he was humble and was the last person to ‘toot his own horn’ or care about who knew him for the work he did. But chances are if you’re a fan of the Sturgis rally or visited the Black Hills you wore one of his tshirt designs…or if you were on Sturgis main street and stopped in at the Sturgis Wine Bar your first round was bought by the guy with the gap-toothed grin. Tom’s number one priority was Sturgis and that is how he will be remembered. Today we join his family and thank the Lord for bringing him into our lives. We’ve got 1 more angel looking over us – may he continue to share his direction through others’ work and learn from the legacy that he left behind.

    See more about the story of Tom – https://www.facebook.com/pages/Toms-Ts/121989727811511

  10. 10 Arlin&Donna Dec 12th, 2011 at 6:58 pm

    Well said Stephanie , he will be so missed. Our thoughts and prayers are with his family. Thanks Tom for keeping it REAL !

  11. 11 Martin Twofeather Dec 12th, 2011 at 7:53 pm

    R.I.P. Tom you’ll be missed by many and prayers go out to the family.Martin

  12. 12 wolf Dec 12th, 2011 at 8:08 pm

    R.I.P our brother and watch over us in the bikers heavens

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Cyril Huze