Breaking News. To Support Parent Company Custom Chrome Inc, Custom Chrome Europe Cancels Famous Germany Dealer Show

The industry is well aware of the financial difficulties of Custom Chrome Inc. To support CCI  in California where re-structuring is taking place with the task of adapting CCI’s US operations to the necessities of the current American market situation, the Custom Chrome Europe headquarters in Germany is about to make official in the next hours to its vendors and participating custom builders that its famous Dealer Show in Mainz Germany March 24-25, 2012 is cancelled.

Of course, saving money is the name of the game. As a matter of fact, Custom Chrome Europe has enjoyed another record sales year in 2011 and during the past 10 years their dealer and public shows have become major events on the European scene. Preparations for the 2012 Dealer Show were in the final stages when  Andreas Scholz, Managing Director of Custom Chrome Europe GmbH eventually took the decision to cancel the show.

“It was a really tough decision to take interrupting such a successful series”, said Scholz. “But we can’t celebrate a party when our parent company in California is forced to lay off employees. It is our duty to help them during these challenging times. Europe custom parts business is solid and we are able to help”

Custom Chrome Europe will continue to produce in 5 languages its European 2012/2013 catalog. As previously scheduled, the company will also continue to organize “The International Bike Show Series”, is keeping in place its “Rookie Award” (a search for a young talented builder) and will travel to other national events where it will greet its customers in a new CCE booth concept. Custom Chrome Europe.

31 Responses to “Breaking News. To Support Parent Company Custom Chrome Inc, Custom Chrome Europe Cancels Famous Germany Dealer Show”

  1. 1 Dan Jan 13th, 2012 at 1:16 pm

    No surprise. CCI in big trouble. Vendors not paid…

  2. 2 TobY Jan 13th, 2012 at 2:08 pm

    How much do they spend on this show? Aren’t they already spending money to be there for that weekends European Champion show (the website says that show is still on)? It can’t cost that much.

  3. 3 Die iLL Jan 13th, 2012 at 2:34 pm

    Great idea, let’s bring down the profitable side of the business too. For those who haven’t been to the CCE show in Europe, It was always packed with dealers and the bike show had an amazing amount of quality bikes and attendees. Please MAG or some other economic powerhouse, buy CCE and continue the prosperity. Guten nacht CCI…

  4. 4 Joe Phillipson Jan 13th, 2012 at 3:02 pm

    Like robbing Peter to pay Paul. Hope they don’t bring down CCE…….

  5. 5 666 Jan 13th, 2012 at 3:19 pm

    Turn out the lights the parties over !!!!!

  6. 6 Boss Hawg Jan 13th, 2012 at 5:18 pm

    It’s called the “Austerity Plan”. The 2 Martini RUBS at CCI should have been on the Austerity Plan in 2006.

    Boss Hawg

  7. 7 biker Jan 13th, 2012 at 6:25 pm

    Sixth Verse same as the First, second, third, forth and Fifth,,,,,, Same O, Same O

  8. 8 Rodent Jan 13th, 2012 at 7:41 pm

    Goodbye CCI!

  9. 9 Drake Jan 13th, 2012 at 8:01 pm

    CCI is not going to disappear. Owner Dae will pay the bills.

  10. 10 Mark Jan 13th, 2012 at 9:04 pm

    If the show makes an ROI then why does CCI Europe want to cancel it?

    If there is no positive ROI on it, then why did they ever do it?

    If there is positive ROI but it takes time to manifest and can be temporarily cut, that means that CCI must be in a serious cash flow bind, which bodes very badly for vendors.

    Isn’t this the 2nd time in 5 years or so that CCI has been on the edge of the abyss? They are obviously doing something wrong – perhaps time to say their farewells and give the market share back to those who do the job right.

  11. 11 Rider2 Jan 13th, 2012 at 11:54 pm

    Ahahahah you’ve got to love the title of this blog post…” To Support Parent Company Custom Chrome Inc, Custom Chrome Europe Cancels Famous Germany Dealer Show”. it’s not to support the parent company… it’s because the parent company has no money left, no more vendors (over 65% of them won’t be in the book next year) and 50% of the company has been fired. A dealer show is supposed to bring revenue in terms of orders, presentation of new products, not about a bike show and a couple of beers. There is nothing else to sell at CCI/CCE. Inventory is gone to the bare minimum with a bunch of outdated products.

    I can’t believe this cancellation is posted as a support to CCI. CCI is supposed to support CCE, not the opposite way. They received the order to cancel. Explain how this company is expected to survive with no dealers, nothing to sell that is valuable to anybody and no money for marketing, sales programs, inventory, and development.

    Time to go CCI/CCE…. Make room for Drag Specialties. They don’t even have to lift a finger to kick your butt, they just have to wait for you to close the doors.

  12. 12 calif phil Jan 14th, 2012 at 8:41 am

    As a long time CCI dealer it is painfull for me to see them go through this mess again. I always liked CCI and I will continue to support them as best I can.

  13. 13 Mike Jan 14th, 2012 at 10:10 am

    The senders that were dropped at CCI were not all dropped by CCE. Europe does and always has paid their own bills, even the last few times CCI filed.

  14. 14 Mike Jan 14th, 2012 at 10:11 am

    Oops, meant vendors.

  15. 15 Yale Jan 14th, 2012 at 11:53 am

    Remember the good old CCI days when Ty Cruz was around

  16. 16 Yale Jan 14th, 2012 at 11:56 am

    CCI has more lives than a black cat and each death is worse than the one before and suppliers keep coming back to get screwed

  17. 17 A.V. Jan 14th, 2012 at 12:59 pm


  18. 18 A.V. Jan 14th, 2012 at 1:12 pm

    I do hope that the decision to cancel the CCE show benefits CCI. Unfortunately, abruptly canceling such a huge event is going to send an unintended message of doom throughout the industry. CCE is still perceived as a successful company, despite the problems at CCI. Whether true or not, when there are problems at CCI we try to pretend that CCE is only tacitly related to CCI, which isn’t difficult since they continue to place orders, pay their bills, and (in the past) carry on with events and plans. The announcement to cancel the show is a gloomy reminder of the instability of CCI and the reality of how closely the two are related.

  19. 19 Maytag Jan 14th, 2012 at 2:33 pm

    It’s my understanding that in Germany, where CCE is located, if you don’t pay your bills you go to jail. If that is true, it’s a powerful incentive to pay.

    Unfortunately, it doesn’t work that way in the good ole USA.

  20. 20 Gunther Jan 14th, 2012 at 3:06 pm

    An in Europe, if you write a bad check, individual or corporation, the bank immediately closes your account, has obligation to put you on a red list preventing you to open another account, get a credit card. If you are an individual, writing a bad check lands you in jail if not paid again in one extra 1 week. Wonder why it’s easier in America to be a crook.

  21. 21 Gunther Jan 14th, 2012 at 3:07 pm

    Forgot. In Europe, the concept of bankruptcy is very different. For an individual, there is no other chance. you pay your debt until end of your life. Period.

  22. 22 JOHN SMITH Jan 14th, 2012 at 10:46 pm


  23. 23 Free Rider Jan 15th, 2012 at 1:38 am

    very bad for us small CCI international dealers. we rely on CCI bcoz DS force us to deal with PU EU which we cannot do business with due to thier over the roof european prices !!
    why DS force international dealer to deal with their european company !!! really not fair …
    CCI please do not goooo

  24. 24 Deal On Wheels Jan 15th, 2012 at 11:30 am

    Have Dae II pay all the vendors. They can. They are big and rich. The economic situation is not the explanation of CCI troubles. Then, change your strategy with a man who understands the US motorcycle business, not a showman..

  25. 25 burnout Jan 16th, 2012 at 8:37 am

    I needed a charging stator for an older xl. J&P was the only one who had it. It was a CCI package. peace

  26. 26 bean're Jan 16th, 2012 at 10:18 am

    I have been to Germany and visited the crew there and they are outstanding. I said it then and I say it now, CCI in the US should be taking notes on how they run things over there and get direction from them NOT the other way around. Everything little thing they do all adds up to success year after year.It seems like the opposite for CCI here.

  27. 27 SafeRide Jan 16th, 2012 at 6:35 pm

    Bean’re, good point! But you are forgetting that the same person in charge of CCE for many years is the same person who has been in charge of CCI since June 2008 and just resigned in Nov 2011! That’s been about 3-1/2 years, so why did he not follow his own winning CCE formula? Think of all the above post the Deal-On-Wheels says it best. However even with the right person who understands the US motorcycle business that person still needs the money to make the needed changes and buy the right inventory and pay the vendor bills until the company turns itself around. Just cannot be fixed without money being put into the company……………..just cannot be done without money, period.

  28. 28 Bud Jan 17th, 2012 at 10:34 am

    I hope Drag and Tucker are prepared to increase their inventory with the quickness because if CCI bites it, they’re gonna have to keep up with our demand. Waiting a long period of time for parts isn’t going to be good for any of us.

  29. 29 john reed Jan 17th, 2012 at 12:03 pm

    Years ago before Custom Chrome was taken over by proper business men
    they used to have a really good annual dealer show , qualified dealers got
    free plane tickets and hotels .They came from all over the world and ordered
    several million dollars of parts during the 2 days.
    I dont know much about business,but I cant understand why they
    changed something that was both a financial success and the best party in the
    industry into something that is to expensive to put on.

  30. 30 SafeRide Jan 17th, 2012 at 5:01 pm

    John Reed, you are right on the track with your comments. The old road map was there but no one, after the old team departed, wanted to follow it. They all thought they had a better idea and a better way of doing everything. Guess what, it is still that way today even the new managment wants to do it yet again different and show Korea they know how they can fix it all. Well without looking at history and seeing what worked they will fail just like all of them have since 1998. Hey that’s been about 13 to 14 years ago and it has taken all that time to run the company right into the ground and maybe this time out of business. This may very well be the last hurrah!!!!!!!!!

  31. 31 Smokin 250 Feb 3rd, 2012 at 8:50 pm

    So, if the team from “back then was doing everyting right” why not bring that team back?… they obvisouly did it once before for a looooong time and I’m sure are more than capable of doing it again..

    Oh nevermind! do’h! they already tried that. that’s when Nace came back a few years ago and tried turning CCI around for the better but then the Koreans didn’t like HIS way of doing REAL business and kicked him to the curb because they thought they knew better.. Haha! Riiiiiiiiight!. Now look at them??…

    Pretty sad if you ask me.


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Cyril Huze