The industry is well aware of the financial difficulties of Custom Chrome Inc. To support CCI in California where re-structuring is taking place with the task of adapting CCI’s US operations to the necessities of the current American market situation, the Custom Chrome Europe headquarters in Germany is about to make official in the next hours to its vendors and participating custom builders that its famous Dealer Show in Mainz Germany March 24-25, 2012 is cancelled.
Of course, saving money is the name of the game. As a matter of fact, Custom Chrome Europe has enjoyed another record sales year in 2011 and during the past 10 years their dealer and public shows have become major events on the European scene. Preparations for the 2012 Dealer Show were in the final stages when Andreas Scholz, Managing Director of Custom Chrome Europe GmbH eventually took the decision to cancel the show.
“It was a really tough decision to take interrupting such a successful series”, said Scholz. “But we can’t celebrate a party when our parent company in California is forced to lay off employees. It is our duty to help them during these challenging times. Europe custom parts business is solid and we are able to help”
Custom Chrome Europe will continue to produce in 5 languages its European 2012/2013 catalog. As previously scheduled, the company will also continue to organize “The International Bike Show Series”, is keeping in place its “Rookie Award” (a search for a young talented builder) and will travel to other national events where it will greet its customers in a new CCE booth concept. Custom Chrome Europe.