Sudco Advertising Campaign. Treated Well Whatever The Size Of Your Order.

Jim Gianatsis, Creative Director and Photographer at Gianatsis Design Design Associates is proud to have produced this new 2012 marketing campaign for his client Sudco.

And he should be because it is the proof that sometimes not showing the products you sell may be a better marketing strategy to clearly deliver your “unique selling proposition” (USP) In this case, “”Whatever size your order, Sudco always treats you as our most important customer.”

Sudco International, one of America’s leading distributors of Original Equipment (OEM)  quality Stock Replacement and High Performance Parts for Classic and Late Model Japanese & European Street & Dirt Bikes, ATVs and Personal Watercraft,  The idea in the marketing campaign is to let dealers and customers know that Sudco really appreciates their orders. There are a few big distributors out there who require huge monthly order volumes, or minimums. Sudco just doesn’t think that’s right, especially in the current economic climate, and for smaller dealers and repair shops who might only need a set of NGK Spark Plugs, an RK Chain, Sudco Piston Kit or a Vesrah Gasket.

5 Responses to “Sudco Advertising Campaign. Treated Well Whatever The Size Of Your Order.”

  1. 1 Jim Gianatsis / Jan 31st, 2012 at 5:52 pm

    Thanks Cyril! We wanted to come up with something that would get a smaller distributor like Sudco noticed, and let custom builders know Sudco like to work with small shops too! Great source for Mikuni HSR Carburetor Kits for V-twins, and special carb systems for retro customs.

  2. 2 Chris Feb 1st, 2012 at 9:23 am

    Not showing the products you sell is one thing. Not indicating that you are involved in the motorcycle or power sports industry is another matter all together. The ad assumes that I know who Sudco is. I don’t. The ad makes me hungry for a cheeseburger but would never compel me to go online to look at a catalog selling who knows what. Perhaps a fine print line under the phone number stating “Power Sports Parts Distributor” (or some other indication, I’ll leave that to your advertising team) would have been enough to get me interested.

  3. 3 LENNY SINNET Feb 1st, 2012 at 8:46 pm

    Very classic looks great nice work.

  4. 4 Jim Gianatsis / Feb 6th, 2012 at 11:02 pm

    Len, Thanks for the compliment.

    Chris – This print ad is running in Dealer Powersports News which only goes out to motorcycle dealers, so we don’t have to expalin to them what products Sudco is selling. And Sudco has been running dealer ads there for 20 years. Plus this ad alternates every other month with a Sudco Product ad that shows their full product line, so the waitress ad makes dealers take a double look and think about the ad more and what Sudco does offer them.

    Let me know if you need me to explain the Nike ad campaign – Just Do it – on a blank page with logo.
    Or Coca-Cola’s – The Real Thing.
    Or the Apple Computer logo.

  5. 5 Chris Feb 7th, 2012 at 10:17 am

    The ad running in the Dealer Powersports News then makes sense in terms of not identifying your company with the powersports market; you already have a captive audience. Don’t get me wrong, I do like the look of the ad, it absolutely did catch my attention and get me to not only look at, but read the ad as well.

    My comments were intended to be constructive, not critical. Your response seemed a bit defensive. Let’s be honest here though. When Cyril ran a post a couple weeks ago showing the most recognized brand logos in the world, I may have seen Coca-Cola, Nike, and Apple on that list. I do not remember seeing Sudco. So no, you don’t need to explain those companies’ use of their iconic logos.

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Cyril Huze