In preparation of each Bike Week the Daytona Regional Chamber’s Bike Week Festival Task Force selects the official logo design. In addition to addressing certain requisite elements, the winning logo design must appeal to a diverse audience of bikers, vendors and marketers, and reflect the spirit and tradition of Bike Week. The Festival Task Force Licensing Committee reviews logo designs, but only those submitted by area artists and graphic designers.
The official 2012 Bike Week logo was donated by Cubco Screen Printing & Embroidery and designed by artist Chris Highhline. Cubco began in 1987 and has expanded into several markets in the last 24 years to include screen printing, embroidery and uniforms. Chris Highline is a lifelong resident of Daytona Beach and a graduate of Mainland High School’s Academy of Communications and Multimedia Technologies