Motorcycle Superstore is now a wholly owned subsidiary of Motorsport Aftermarket Group (MAG) Motorsport Aftermarket Group, Inc. is a family of leading brands and businesses in the powersports industry. The Oregon-based Motorcycle Superstore, Inc. (“Superstore”) joins with J&P Cycles to create the MAG retail group.
Superstore founder, Don Becklin, assumes the role of president for the new Retail Group, reporting directly to MAG’s Chief Executive Officer, Brian Etter. “Since founding Superstore 14 years ago, I’ve seen it grow from a humble start-up to one of the nation’s largest retailers in the powersports industry,” adds Becklin. “Joining forces with J&P Cycles and creating the Retail Group represents an exciting new opportunity. Superstore has found a strategic partner that opens the door to more success and growth for all parties involved.”
As president of the new retail organization, Mr. Becklin will oversee operations of both companies from the Superstore headquarters in Medford, Oregon. However, Superstore and J&P Cycles will retain their unique consumer brand identities, and the two companies will continue to operate as separate businesses. “We want to create an environment where both J&P Cycles and Superstore keep their cultures and connection with the customer, while allowing both companies to benefit from the efficiencies and expertise of the group,” says Becklin.
“Superstore is a leader in street, sport and off-road motorcycle segments, excelling in the sales of motorcycle helmets, riding gear and tires. These strengths perfectly complement J&P Cycles’ position as the leading retailer in the V-Twin motorcycle segment and the world’s largest source for aftermarket motorcycle parts and accessories.” explains MAG’s Chief Executive Officer, Brian Etter.