Although Jay Allen moved on from his monumental creation, The Broken Spoke Saloon, his life continues on a wild ride in the form of a Traveling Road Show all over the US. This year in Sturgis his Road Show will make a stop 3 miles east of Sturgis at the massive 40,000 square foot hurricane proof Thunderdome, a once successful haven for all things custom motorcycles under the name ofThunder Road.
Jay Allen’s Road Show is motorcycle history meets the ultimate biker party. Keeping it real and grass roots in style, Allen is essentially taking his live free, ride hard personality that he infused into the Broken Spoke brand and delivering the experience to all those visiting the Thunderdome. “Exciting times are in store for the Thunderdome,” said owner, Gary Lippold, also former owner of Glencoe Campground. “With Jay’s unique brand of showmanship you can expect the greatest bands, hottest girls, coldest beer and the best of times at Sturgis Motorcycle Rally.”
“I’m happy that I found a home for Jay Allen’s Road Show at the Thunderdome because it gives us the opportunity to expand our horizons. There’s now so much area to bring in the gambit of talented builders, great vendors and events. For the passionate rider who loved the Broken Spoke for all those years and want the real deal, come to Jay Allen’s Road Show. With the Spoke, I always stayed true to our roots, keeping it real and serving the customer, always working to give the riders something unexpected and cool. Yeah, that true experience our customers love will be alive and well at the Thunderdome in Sturgis.”
Keeping it real means keeping the venue free for the customer and offering up deep discounted longnecks, entertaining bartenders, and party bands featuring outlaw country, rockabilly, classic rock and a good dose of anything goes. All bikes ‘84 and older can ride into the massive dome and throwdown a kickstand. “It’ll be like an ongoing bike show with bikers riding their piece of history right into the tent,” tells Allen.
Other attractions include:
• Michael Lichter & Sugar Bear Ride
• Motorcycle Cowboys rodeo crew
• The Official Miss Sturgis contest with cash prizes
• Hottest Sturgis Bartender Championship inviting body painted bartenders from all over the Black Hills to compete
• Matt Olsen’s Old Iron Putt (‘84 and older, photographed by Mike Lichter)
• Tattoo Show and Expo featuring over 100 tattoo artists
• Jay Allen’s Builder Invitational showcasing builds from humble garages to independents to industry giants
• Baker Smoke Down Show Down
• S&S Cycle Circle of Honor Tribute to the Troops
• Cultural food experience featuring several distinct cuisines
• The Rolling Thunder 25th Tribute Bikes, and much more to be announced.
The Jay Allen Road Show is located at the Thunderdome just 3 miles east of Sturgis on Highway 34. Sturgis Motorcycle Rally is August 6th – 12th. Website and Facebook to be announced. For more info visit Official Jay Allen