2012 Sturgis Rally. Jay Allen Announces New Venture.

Although Jay Allen moved on from his monumental creation, The Broken Spoke Saloon, his life continues on a wild ride in the form of a Traveling Road Show all over the US. This year in Sturgis his Road Show will make a stop 3 miles east of Sturgis at the massive 40,000 square foot hurricane proof Thunderdome, a once successful haven for all things custom motorcycles under the name ofThunder Road.

Jay Allen’s Road Show is motorcycle history meets the ultimate biker party. Keeping it real and grass roots in style, Allen is essentially taking his live free, ride hard personality that he infused into the Broken Spoke brand and delivering the experience to all those visiting the Thunderdome.  “Exciting times are in store for the Thunderdome,” said owner, Gary Lippold, also former owner of Glencoe Campground. “With Jay’s unique brand of showmanship you can expect the greatest bands, hottest girls, coldest beer and the best of times at Sturgis Motorcycle Rally.”

“I’m happy that I found a home for Jay Allen’s Road Show at the Thunderdome because it gives us the opportunity to expand our horizons.  There’s now so much area to bring in the gambit of talented builders, great vendors and events.  For the passionate rider who loved the Broken Spoke for all those years and want the real deal, come to Jay Allen’s Road Show.  With the Spoke, I always stayed true to our roots, keeping it real and serving the customer, always working to give the riders something unexpected and cool.  Yeah, that true experience our customers love will be alive and well at the Thunderdome in Sturgis.”

Keeping it real means keeping the venue free for the customer and offering up deep discounted longnecks, entertaining bartenders, and party bands featuring outlaw country, rockabilly, classic rock and a good dose of anything goes.   All bikes ‘84 and older can ride into the massive dome and throwdown a kickstand.   “It’ll be like an ongoing bike show with bikers riding their piece of history right into the tent,” tells Allen.

Other attractions include:

• Michael Lichter & Sugar Bear Ride
• Motorcycle Cowboys rodeo crew
• The Official Miss Sturgis contest with cash prizes
• Hottest Sturgis Bartender Championship inviting body painted bartenders from all over the Black Hills to compete
• Matt Olsen’s Old Iron Putt (‘84 and older, photographed by Mike Lichter)
• Tattoo Show and Expo featuring over 100 tattoo artists
• Jay Allen’s Builder Invitational showcasing builds from humble garages to independents to industry giants
• Baker Smoke Down Show Down
• S&S Cycle Circle of Honor Tribute to the Troops
• Cultural food experience featuring several distinct cuisines
• The Rolling Thunder 25th Tribute Bikes, and much more to be announced.

The Jay Allen Road Show is located at the Thunderdome just 3 miles east of Sturgis on Highway 34. Sturgis Motorcycle Rally is August 6th – 12th. Website and Facebook to be announced.  For more info visit Official Jay Allen

11 Responses to “2012 Sturgis Rally. Jay Allen Announces New Venture.”

  1. 1 Shifter May 9th, 2012 at 8:06 am

    Jay Allen in great shape….since he left the Broken Spoke.

  2. 2 Carter May 9th, 2012 at 10:09 am

    Will stop by.

  3. 3 Jeff Nicklus May 9th, 2012 at 10:41 am

    Good for you Jay. All the best!

    Over & Out,


  4. 4 Rodent May 9th, 2012 at 11:11 am

    Jay will outdo all the compitition. So ’em Jay!

  5. 5 ray c wheeler May 9th, 2012 at 5:27 pm

    Let us know how we can help..

    See ya …


  6. 6 Wiz May 10th, 2012 at 7:24 am

    JayBaby, Count me in! From yer line-up, sounds like ya got quite a number of features to pique my interest! Tell Bert to be lookin’ fer me! I’ll probably get thrown out ‘n banned, but before I do…HOOHAW!!! HIDE THE VIRGINS ‘N BABYS!!!!! Wiz

  7. 7 MotorcycleMarc May 10th, 2012 at 8:03 am

    Always nice to see Jay in action. Go Jay Go. All the best.

  8. 8 Sturgis Reality May 10th, 2012 at 8:54 am

    Jay Allen created many of the venues in Sturgis he is now competing against. Its hard to read this nonsense about him staying true to his biker roots when he has sold the last two venues he has operated in Sturgis to the very corporations he is bashing in his press release. It remains to be seen if this new venture is just another one of many stops in Sturgis on the Jay Allen Roadshow. Now that’s keepin it real…

  9. 9 Laura Sides May 13th, 2012 at 1:58 pm

    Hey Sturgis Reality– get your facts straight before you post nonsense. Jay Allen is working for us this year at Rolling Thunder and has been a supporter for many years! I know what “is real” and it’s not in your post. Nobody wants to read B.S. Jay is a stand-up guy. Sounds like sour grapes or perhaps jealousy? Keepin’ it real….

  10. 10 Newyorkmyke May 14th, 2012 at 5:25 pm

    Go Jay and good onya! Hope to be seeing you in the Thunderdome and anybody who doubts your commitment or sincerity either doesnt know you or is out to beat you! Thanks for the Rolling Thunder bikes too my friend!!

  11. 11 Bean're Jul 16th, 2012 at 7:29 pm

    I have know Jay a long time ( almost 20 years) and he will go for a motorcycle any and every chance he can get. If that isn’t real what is? Good luck Jay and when it is all over, let’s go for a ride!

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Cyril Huze