Paisano Publications, the publisher of Easyriders magazine has filed last Friday a breach-of-contract suit against the owner of a Sturgis bar (North Dakota based KSLB&D Inc.) alleging that the bar/saloon has stopped using the Easyriders mark in violation of vendor and licensing agreements. Paisano states in its lawsuit that it is entitled to a royalty of sales of food, beverage and merchandise and is the exclusive agent to sell vendor space adjacent to Easyriders Saloon & Steakhouse, which is at the intersection of Main Street and Junction Avenue in Sturgis. The 23,000-square-foot facility features a restaurant, multiple bars, a stage and a third-floor private meeting and events area.
The suit filed Friday alleges that bar owners sent notice at the end of May to terminate the vendor agreement, claiming Paisano had materially breached the contract by failing to sell sufficient vendor space ahead of the 2012 Sturgis Motorcycle Rally in August. Paisano accuses the bar owners of breaching the contract by covering up the Easyriders logos with tarps, acting as their own sales agent for vendor space and improperly trying to terminate the vendor agreement.
The removal of all Easyriders affiliation “was a transparent attempt to avoid its royalty and commission obligations,” the magazine company said. The suit seeks an injunction to prevent the bar from covering up the signs and using a different name. (photo @cyril huze)