Ex-Sturgis Easyriders Saloon & Steakhouse To Operate Under New Name With Added New Hooters Restaurant Next Door

The owner of the Sturgis Easyriders Saloon & Steakhouse being sued by magazine publisher Paisano Publications for dropping the Easyriders brand name says it will continue as Sturgis Saloon Company. The suit filed by the publisher in Los Angeles last week accuses the bar of breaching contract by covering up its Easyriders logos and acting as their own sales agent for vendor space.  Owner Scott Upton says that his company, KSLB&D based in Fargo, North Dakota, denies all the allegations in Paisano’s complaint and will seek all recoverable damages. He also declared that he will operate a Hooters during the 2012 Sturgis Motorcycle Rally, in a spot between its saloon and the former Broken Spoke, a business he acquired and renamed “Sickies Garage.”

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17 Responses to “Ex-Sturgis Easyriders Saloon & Steakhouse To Operate Under New Name With Added New Hooters Restaurant Next Door”


  1. 1 Steve Jul 1st, 2012 at 11:58 am

    RIP Broken Spoke Sturgis you will be remembered for all your good times before Corporate Greed killed you off.

    On another question how come the Sturgis Saloon Company is able to use the name Sturgis? Clearly they are rally based business for most of their income and I ma sure will be selling t-shirts and such to bikers.

    So who is really behind KSLB&D based in Fargo, North Dakota? Is it any of the favorite sons that control the trade mark?

  2. 2 Ray Jul 1st, 2012 at 1:18 pm

    Jay Allen, like all the others, is in it for the money, not for charity, and will do all what he can to make money. Including selling his Broken Spoke to the best offer, which he did.

  3. 3 bean're Jul 2nd, 2012 at 8:15 am

    Really Ray? Jay lost control of the downtown Spoke when he borrowed money to keep his dream of building the Broken Spoke Campground. Unfortunately it wasn’t enough and he had to bring in partners to finish the campground and he lost controlling interest in that also. The sale of the downtown Spoke did not benefit Jay in the least just like the operation or sale of the campground will not benefit Jay either.

  4. 4 Shifter Jul 2nd, 2012 at 8:24 am

    Bean’re. Are you saying that Jay Allen was in foreclosure on the downtown Broken Spoke because unable to pay back his loan? It’s news to me.

  5. 5 Rodent Jul 2nd, 2012 at 9:02 am

    Sturgis is no longer about the motorcycle! It’s all about the sale and consumption of alcoholic products. My bar can beat your bar cause my alcohol is better than the you’re alcohol.
    Time to get back to motorcycling.

  6. 6 Bart Jul 2nd, 2012 at 11:14 am

    Best I know is unless you know all the facts about something you should just keep silent Ray. And if you don’t like the bars stay outta them.

  7. 7 ray c wheeler Jul 2nd, 2012 at 11:16 am

    Discovered years ago, it’s all about the ride and the stops in-between, the break downs? plans subject to change at any mile marker, not the destination pr the over priced entertainment committee waiting to fleece the populace.

    Pick a direction, any direction and haul ass, visit with the locals at the small town gas station along the path.

    Sturgis lost its flavor a long time ago………….

    Still one of my favorite parts of the country to ride through on my way to somewhere where the masses haven’t traveled as much.

    Ridnig a motorcycle is not a death wish!………………..

    Rather a LIFE Wish……

    See ya on the road………………….

  8. 8 Darryl Briggs Jul 2nd, 2012 at 11:49 am

    Well I guess one good think about rally attendance not being what it used to be is that those that still go to rallies have a greater impact than before. Fewer dolllars being spent means those that are being spent have a greater impact and greater influence. So no matter what side your on, no matter which company, bar, t-shirt, or beer tub girl you choose to spend your money on, do as the wise old knight said in the Indiana Jones movie….. “Choose Wisely”

    And I’m neither for or agains Jay Allen, but just a reminder, those of you that do want to support him remember he is supposed to have a new venue operating out of the Thunderdome tent across the street from Full Throttle. So if you are a fan of his, you can go there.

    Personally, I’m looking foreard to supporting a few venues that I always support when I’m in Sturgis this year, Spearfish Canyon, Iron Mountain Hwy., Vonacker Canyon, etc.

    Ride safe.

    -Darryl

  9. 9 Cyclereckr Jul 2nd, 2012 at 2:29 pm

    Ah, Hell, let’s just RIDE !

  10. 10 Blackmax Jul 2nd, 2012 at 6:55 pm

    I always thought Sturgis was about the “Ride” Like Darryl said …..
    It was a nice place to stop & get some grub last year
    It’ll still be a nice place to stop & get some grub, if you like Hoooter’s food
    no different than ANY other place in town or out of town
    They ALL want your $$$$$ and offer anything & everything to get you in the door
    Y’know like the Carnaval/Circus !!!!
    I can hear the organ grinder now !!!!!

  11. 11 Iron Horse Jul 2nd, 2012 at 7:49 pm

    Well said ray c wheeler! If I ever go to Sturgis again it will certainly NOT be during rally time.

  12. 12 BlkBkr Jul 2nd, 2012 at 8:28 pm

    For me Sturgis is about the ride (because I’m a rider) and not all the business trademark BS. I go there knowing I’m going to spend money hell I’m on vacation. Sturgis is about the ride and motorcycles, all the rest of this BS is for the corporate folks to fight over.

  13. 13 HAR Jul 2nd, 2012 at 9:27 pm

    Too bad the rally became a sleazy mall instead of a celebration of the motorcycle

  14. 14 Englishman Jul 3rd, 2012 at 7:53 am

    Eh, despite all the commercialism, it’s still a cool place to hang out with friends you only see once or twice a year. You can have fun despite the money grubbing and hoards of weekend warriors. Choose your spots and have fun. To hell with the rest.

  15. 15 David Jul 4th, 2012 at 10:39 pm

    Boy this shit is great!!! it’s all over beer and t-shirts for one week out of the year! Come on guys grow a pair and get over it . Quit trying to be the biggest bully on the playground.

    SSDD;David

  16. 16 Larry Jul 10th, 2012 at 5:46 pm

    This will be my 27th annual trip to Sturgis. I’ve seen all the changes through the years and still one of the best places to go is the Dungeon Bar on Main St. It hasn’t changed in 26 yrs. Still a beer and friends without the crap and it’s still owned by a local couple. I love to ride but it’s always great to stop for a cold one.

  17. 17 Clyde the Glyde Jul 10th, 2012 at 7:38 pm

    To the newbies who are wondering about all the politics and money matters listed above, put it outta your mind,
    “IT’S ALL ABOUT THE RIDE”, just enjoy the open road, friends, and Sturgis.
    Looking forward to my 8th trip and many more, won’t matter whose name is on the buildings, the ride will be fun and well worth the trip, “EVERY DAY IS A GOOD DAY”, but if ur on two wheels it’s a little better.
    CAD

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