“Cyril. We wanted you to be the first to know we have made the decision to suspend production. We have attached an open letter that we intend to release to our customers, dealers and friends on Friday, July the 13th. While we will not be building new Springers, we will continue to support repair parts, wear kits, and complete support for our valuable customers” Andy & The GUYZ.
To our friends, Associates and customers:
“3 GUYZ, Inc. has made the decision to suspend production of the Builder’s Springer custom made springer fork. After initial release in 2004 at the V-Twin Expo in Cincinnati, our purpose has been to provide a springer fork built in the classic style using modern manufacturing systems and materials. This allowed us to keep pricing low, lead time short, with each fork built to match the frame geometry for ride and fit.
Since the release, we have seen order volume rise with the marketplace, and change as mainstream custom motorcycle style trends vary from year to year. With the most recent industry changes, we have seen more and more emphasis toward modifying production motorcycles with bolt-on customizing. Owners building motorcycles continue to be pressured by price and the economy as they make product selections.
With the reduction in volume, we have experienced a loss of manufacturing efficiency with smaller lot sizes and simultaneous increases in cost from energy surcharges, raw materials,and even packaging. These costs left us with two choices: raise prices dramatically, or suspend production until the industry demand returns. One of our original goals for this product was to make high quality, custom-made springer forks available for the builder, either professional or personal at a worldwide competitive price. We feel that simply raising the price defeats this premise, and does not effectively add value to the marketplace.
Our decision to suspend production on this product was based on these market factors. We will continue to maintain component parts for wear items and replacement to support all those discriminating individuals and companies who selected our Builder’s Springer for their project and product offering. We will continue to offer belt to chain drive conversion kits, Sprocket Brake Kits, American V-Twin offset transmission sprockets and our other product offerings in the Automotive and Industrial marketplaces.
We would like to take this opportunity to thank our customers, industry associates and our friends for their support for this product, and our company. We will continue to actively seek opportunities to provide new, effective products to fit your needs.’ Sincerely, “The GUYZ“