Sturgis Easyriders Saloon And Steakhouse Dispute. Details Of The Lawsuit.

On June 26, 2012 I reported on the dispute between Paisano Publications, owner of the Easyriders mark, and KSLB&D Inc. exploiting until recently under license of Paisano the Easyriders Saloon & Steakhouse on Lazelle Street in Sturgis, South Dakota. On June 22, 2012 Paisano filed a complaint against KSLB&D in Superior Court Of Los Angeles alleging breach of contract regarding different licensing agreements. Among them: Covering the Easyriders signs in and around the Saloon. Discontinuing the sale of Easyriders merchandise and clothing. Changing the bar & restaurant name name from Easyriders Saloon & Steakhouse to The Saloon & Steakhouse.

Defendant alleges that Paisano didn’t fully performed all conditions and obligations required under the License Agreement, and is claiming Paisano failure of finding vendors to rent space around the property during the 2012 Sturgis Rally. For relief, Paisano is asking for payment of damages by the defendant in an amount of at least $2,000,000. Paisano Publications provided to me the full complaint. You can read it by clicking on: Paisano v. KSLB&D Complaint. (photo @ Cyril Huze)

16 Responses to “Sturgis Easyriders Saloon And Steakhouse Dispute. Details Of The Lawsuit.”

  1. 1 Shifter Jul 13th, 2012 at 12:49 pm

    Ok. They will settle for a little bit of money. Easyriders happy because they desperately need some. Bar owner happy because for a small price he is free of a stupid deal with Easyriders that he didn’t need to make big bucks during the Sturgis Rally. Cyril, please next story.

  2. 2 Brandon Jul 13th, 2012 at 12:53 pm

    Easyriders unable to find vendors to fill this bar parking lot? With all their vendor contacts list they can’t find companies to display in this great location? It says a lot about what has become the complete fading of the brand.

  3. 3 Rosco Jul 13th, 2012 at 12:58 pm

    You would have to pay me to put any banner, including Easyriders’ one, front of my shop/restaurant. Not the opposite.

  4. 4 GuitarSlinger Jul 13th, 2012 at 2:51 pm

    Madness . Utter madness and blatant greed . And as my business prof so often said ; ” The two motivators most likely to have you wind up in bankruptcy are ……… Desperation …… and Greed ”

    Piasano’s got at least one of those covered . Or is it both ?

  5. 5 highrpm Jul 13th, 2012 at 6:59 pm

    spoiling a brand/tradition over a few pennies; must be desperate living up there the prairie edge.

  6. 6 Rodent Jul 14th, 2012 at 8:12 am

    All this crap is a fight over openning a portable mall selling crap that you can buy anywhere in the USA usually made in china.
    Wait till the sons of anarchy ride into town and straighten everything out. A hundred years ago it would have been the Lone Ranger and Tonto. WHAT FICTION?

  7. 7 Robert Jul 14th, 2012 at 9:22 am

    Greedy people at war.

  8. 8 Cantrell Jul 14th, 2012 at 9:51 am

    Never paid for a T-shirt to advertise someones wares. Sure wouldn’t do it either way for a gathering place. I have to wonder how many are really swayed to purchase anything buy this kind of advertising.


  9. 9 Boss Hawg Jul 14th, 2012 at 10:37 am

    Pure BS.

    Easyriders needs to park it up somewhere else.

    Paisano should have focused on their core business along with finding a true editor in chief and stop riding on the coattails of others.

    Boss Hawg

  10. 10 BobS Jul 14th, 2012 at 10:38 am

    These companies must think bikers are just a bunch of stupid suckers so they’ll go to court and sue each other to get the best chance to seperate the suckers and their money.

  11. 11 Roller Jul 14th, 2012 at 10:49 am

    Poor Paisano. Nobody interested in carrying the EZ brand.

  12. 12 Patrick Emerson Jul 14th, 2012 at 10:57 am

    Reality check. Only one Hooter girl at the door would attract more patrons to this saloon than 100 Easyriders banners hanging on the balconies. So, why did the owner of KSLB&D sign with Paisano? Maybe he didn’t know anything about the motorcycle industry. Now he seems to know.. Exit Easyriders.

  13. 13 pmcphail Jul 14th, 2012 at 10:40 pm

    Quit buying their rag a long time ago,miss Spider and Miraculous Mother!

  14. 14 Olgraybeard Jul 14th, 2012 at 11:24 pm

    “Quit buying their rag a long time ago,miss Spider and Miraculous Mother!” . . . me to and big buck bikes not my taste in bikes now

  15. 15 Darryl Briggs Jul 16th, 2012 at 12:23 pm

    Dont’ know the details of the lawsuit, but I will say this. Easyriders still brings name recognition.

    I started going to Sturgis every year in 05′. I couldn’t tell you what was on that corner prior to last year. Never paid that much attention to it. I’m sure it was something that you can find on most every other corner. But last year the guy puts up a bar and puts the Easyriders name on his place and evertime I rode by it the place was packed.

    So now I remember whats there. And if the name Easyriders wasn’t attached to this lawsuit or on the front of that building, I seriously doubt this would even be news. They may have the same stuff as everyone else, & I certainly don’t know that details of the lawsuit, but you can’t say it’s all one way. The bar owner did get a hell of a lot of brand recognition last year from having that Easyriders name on his place,. Just saying……

  16. 16 Blackmax Jul 16th, 2012 at 1:42 pm

    Like DB , i was in Sturgis last year & saw the Easyriders banner & said “What the Hell” & went in. the place was packed & ok for anyplace along the “strip” .
    Does the owner need to have the Easyriders name associated with the property?
    Probably not as you could put just about anything in that space, open it during Bike Week and do a killer buisness, but let’s face it for the tyoe of people who are at sturgis nowadays,
    I’m sure it didn’t hurt !!!!!

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Cyril Huze