Advanstar Dealer Expo Will Have 2 Shows in 2013, February & October. Then Will Move Definitively To October.

All people in the motorcycle industry already know about the competition and long rivalry between the the V-Twin Expo by Easyriders and the Dealer Expo by Advanstar, both held in February 2 weeks apart, respectively in Cincinnati & Indianapolis. In 2013, a 3rd new motorcycle show (consumers & dealers) named the American International Motorcycle Expo (AIME) will be held in Orlando (October 16-20) and intends to become the single most important show of its type in the North American market.

Almost immediately, feeling the danger of a potential very strong new competition, both the V-Twin Expo & Dealer Expo decided to improve their shows. The V-Twin Expo by Easyriders decided to listen to a a long time request made by its vendors & dealers and announced that it will extend Saturday and Sunday show hours and eliminate the usually very slow Monday show. A couple of weeks later, the Dealer Expo, in reaction to the new AIME show (both a B2B and B2C event), announced that in 2013 its trade show would be run for the 1st time in parallel with a new Progressive International Motorcycle Show, a consumer event.
And yesterday, the Dealer Expo went further, announcing that for the 1st time its Winter 2014  show is moved up from February 2014 to October 2013, still in Indianapolis. So, in 2013, the Dealer Expo will have 2 shows. The 2013 Winter & Fall shows. Then in 2014, the Dealer Show by Advanstar will be permanently moving to new dates in October, back to one yearly show.

Well, all these changes could have happened years ago, but most often they are decided only when companies are challenged by competition. In this case the new American International Motorcycle Expo (AIME)to be held in October in Orlando. Regarding the Winter Easyriders V-Twin Expo in Cincinnati (only a trade show until now) will the new competition landscape push its organizers to add new changes to its organization and/or location? We should know very soon.

Zipper's

7 Responses to “Advanstar Dealer Expo Will Have 2 Shows in 2013, February & October. Then Will Move Definitively To October.”


  1. 1 Rodent Sep 13th, 2012 at 9:11 am

    Indy & Cinci both suck in the winter….Los Wages & Orlando are much better choices.

  2. 2 deadwood1783 Sep 13th, 2012 at 9:17 am

    All the shows prospered during the boom years and have suffered along with the rest of us these last few. There’s just not room for all these shows in the current business climate. The V-Twin Expo is the better of the shows in my opinion if you are in the American V-Twin market. The last two years Harley-Davidson set the Winter Dealer Meeting right on top of the V Twin expo dates. We won’t have that issue this year as HD cancelled the WDM’s. Hell, I hope they all do well, but rest assured the free market will weed out the less adaptable.

  3. 3 Toby Sep 13th, 2012 at 12:00 pm

    Competition does indeed improve the breed. I like both Indy and Cinci, but not in the winter. Far more economical to plan a show/meetings around a major bike event when vendors are already present.

  4. 4 Blackmax Sep 16th, 2012 at 10:39 am

    Glad they decided to move the date.
    It will make it easier on everybody for attendence.
    Yes, both Cincinnati and Indianopis both suck in the winter, I live here and I should know !!!!
    But the best of the American V-Twin market, shows up here every year & I fervently believe and hope it will continue to do so.

  5. 5 Matt Sep 21st, 2012 at 3:00 pm

    The move irritates me as a vendor, and a small company. Obviously to grow my brand I would want to attend both Indy and AIME in October 2013, but Dealer Expo made sure that you can’t do so by scheduling their show to end 3 days before AIME begins, and those three days include a Sunday. Keep in mind AIME posted the dates for their october show long before Dealer Expo. Unless you have multiple mobile crews there isn’t much chance of getting your booth shipped from Indy to Orlando in time to get it set up, unless you only run a 10×10 and drive it yourself. Ugh, what a classless move by Dealer Expo.

  6. 6 Chad Nov 13th, 2012 at 8:08 pm

    Just another case of a company (Advanstar) sitting on it’s laurels while the market changes. First they try to siphon off the V-Twin market show and then as a knee jerk reaction to AIME, add a consumer show (IMS) at the same time as Dealer Expo in Indy. Problem is, it would take twice as much staff and displays to present at both shows. Can someone buy them a clue.

  7. 7 Blane Dec 19th, 2012 at 7:49 pm

    What in the Hell are these guys thinking. I’ve been a Vendor at the Dealer expo in Indy for the last 5 years now and it sucks because none of the Dealers are Ready to Buy anything because its still Winter in February all across the Country so they just walk around like a bunch of Looky Loos telling us vendors oh, Its still winter now so call me later ??? WTF ?

    The Dealers will make any excuse they can not to buy even when they are in season but as far as shows go most of the Good Parts managers at the Dealers have to buy and stock up for the new season by Late April or Early May because they don’t have anymore time left.

    Now how hard is it to figure out the best time to have a profitable money making show is when all the dealers are ready to buy each season and they must buy because they are out of time and can’t wait anymore and blow off their vendors like they always do.

    If Dealer Expo, V-Twin or even AIME had a Big wholesale show for the Vendors & Dealers in late April or early May this would put pressure on all the Dealers and stores to place a hell of a lot more orders at the show than they will in October or February.

    How Hard is that to understand !!! October is to Late and the Season is over and February is to Dam Early. It just amazes and Irritates me that these Idiots have been putting on Motorcycle / Power Sports shows for over 20 Years now and they cant figure out the Season Starts in Late April and Early May and Ends in Mid October ?

    The Real Fact is all they really care about is how much Money can they Milk out of us for a Booth and they could give a Shit if we make sales. They are Money Grubbing Idiots getting Rich from Stupid Vendors like me but not anymore.

    The Truth is Times are Changing and instead of making it better they are Fucking it up even More

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