All people in the motorcycle industry already know about the competition and long rivalry between the the V-Twin Expo by Easyriders and the Dealer Expo by Advanstar, both held in February 2 weeks apart, respectively in Cincinnati & Indianapolis. In 2013, a 3rd new motorcycle show (consumers & dealers) named the American International Motorcycle Expo (AIME) will be held in Orlando (October 16-20) and intends to become the single most important show of its type in the North American market.
Almost immediately, feeling the danger of a potential very strong new competition, both the V-Twin Expo & Dealer Expo decided to improve their shows. The V-Twin Expo by Easyriders decided to listen to a a long time request made by its vendors & dealers and announced that it will extend Saturday and Sunday show hours and eliminate the usually very slow Monday show. A couple of weeks later, the Dealer Expo, in reaction to the new AIME show (both a B2B and B2C event), announced that in 2013 its trade show would be run for the 1st time in parallel with a new Progressive International Motorcycle Show, a consumer event.
And yesterday, the Dealer Expo went further, announcing that for the 1st time its Winter 2014 show is moved up from February 2014 to October 2013, still in Indianapolis. So, in 2013, the Dealer Expo will have 2 shows. The 2013 Winter & Fall shows. Then in 2014, the Dealer Show by Advanstar will be permanently moving to new dates in October, back to one yearly show.
Well, all these changes could have happened years ago, but most often they are decided only when companies are challenged by competition. In this case the new American International Motorcycle Expo (AIME)to be held in October in Orlando. Regarding the Winter Easyriders V-Twin Expo in Cincinnati (only a trade show until now) will the new competition landscape push its organizers to add new changes to its organization and/or location? We should know very soon.