The Love Ride is the longest-running motorcycle fundraising event in the world and has raised $24 million for charity in 28 years. The event was founded in 1984 by Oliver Shokouh, the owner of Harley-Davidson of Glendale. Love Ride participants, which have exceeded 20,000 in past years, will sign-up at Harley-Davidson of Glendale before arriving at Castaic Lake for a trade show, bike show, stunt show, food truck fair, and a concert featuring George Thorogood & the Destroyers, Canned Heat, and the Strawberry Alarm Clock.
Jay Leno will be the Grand Marshal of the 29th Anniversary of the Harley-Davidson Love Ride on Sunday, October 21 at Castaic Lake, California, to benefit the USO and their veterans programs in 160 locations in 27 states. The USO is the preferred veterans charity of many celebrities, including Charlie Sheen who just this week donated $1 million to the USO. Love Ride 29 is supported by the 23-dealership Southern California Harley-Davidson Dealers Association and numerous major sponsors to be announced. The minimum donation for admission is $45 and all motorcycle brands and automobiles are welcome. Advance tickets and limited edition Love Ride 29 merchandise are available at Love Ride or Harley-Davidson of Glendale at 3717 San Fernando Road in Glendale, California.