City officials announced last week the final numbers regarding the 2012 rally. The city made $399,642 on the rally compared to $197,107 in 2011. So, if you are interested by the balance sheet of the city, below is a breakdown:
Costs: The city must pay for the use of the Sturgis name and gave $26,944 in licensing fees to the Sturgis Motorcycle Rally Inc., so that the city could solicit rally sponsorships. Employee related time (including temporary rally workers, overtime and added staff in the rally department) totaled $352,019. Payment to consulting firm Motoring USA for coordination of the rally, lining up sponsors & vendors , publishing the official rally magazine which comes out months before the rally: $163,056 in commissions and fees, and $145,485 to publish the official guide. Rally related supplies: $70, 439. Special events: $28, 730 (for ex. stunt riders). Miscellaneous: $122,583. Garbage dump: $24,557.
Income: Vendor fees: $259,869 + 3,006 vendor fines. Sponsorship: $289,127 Property rentals: $289,604. Advertising revenue: $210,082. Sanitation fee paid by vendors in addition of license fee $185,116.Mayor’s Ride Sponsorship $30,620. Sales at Community Center: $22,917. Photo towers on Main Street: $17,775. Brick project sales $30,620.
Charities: $13,472 went to the Sturgis Rally Charities Foundation, $13,000 to the Sturgis Volunteer Fire Department, $4,000 to the Sturgis Police Reserves and $250 to the National Fallen Firefighters association for a total in giving of $30,722.
2012 attendance in Sturgis and around in the Black Hills is confirmed at + 7% for the 10 days surrounding the official rally dates of August 6 -11.