2 Magazine Titles. Same Magazine?

easyridersHey Cyril,

“Thought this might be a good topic for you blog. Last year I subscribed to EasyRiders and went with their special offer to get V-Twin at a discounted rate. Over the course of the year I’ve noticed that more and more content from EasyRiders is showing up in V-Twin to where the only difference between the two is one has boobs and one doesn’t. Today the latest issues of both publications showed up in my mailbox, check it out. While I know print is slowly dying this sucks for those of us that subscribed hoping for different content.”

Mark Sullivan, MDS Photo
Atlanta, GA

33 Responses to “2 Magazine Titles. Same Magazine?”

  1. 1 Branson Feb 2nd, 2013 at 10:48 am

    Evidently it’s a way to save money. Reduce the staff by 50%, then try to continue to sell the magazine under 2 different names. But the 2 same covers in a newsstand side by side? WTF? Also wrong for subscribers of both mags..

  2. 2 Brennard Feb 2nd, 2013 at 10:49 am

    So Paisano has 1 magazine less that what we thought.

  3. 3 Shifter Feb 2nd, 2013 at 10:50 am

    Subscribe to 1, get the 2nd one at a discount. It’s the same. Great marketing strategy.

  4. 4 P. Abruzzo Feb 2nd, 2013 at 10:53 am

    It seems to me that if they had different covers they could sell both…if the content is different. Too evident?

  5. 5 MADrider Feb 2nd, 2013 at 1:18 pm

    Just one more reason not to subscribe to Paisano publishing magazines. Will probably be bankrupt if they keep this up.

  6. 6 jeff f Feb 2nd, 2013 at 2:23 pm

    maybe their twins and not the same chicks, they have been the same mag for the longest time, only difference is one shows skin and the other don’t, thats just fked up if they are marketing buy one get the other i/2 price, i think easyriders went down hill anyway, cancelled my sub about 7 yrs ago

  7. 7 Frank Semper Feb 2nd, 2013 at 2:31 pm

    Only in the motorcycle industry! The worst magazines from the point of view of honesty. Untruthful bike and product reviews to get advertisers, dubious marketing claims, etc. Just another example showing how readers are screwed when they subscribe. Another mag falling hard.

  8. 8 Romano Feb 2nd, 2013 at 2:34 pm

    You can’t fight market forces. Print magazines have reached a point close to extinction. There is room for 1 or 2 good print magazines, but nobody is able to do it. Same shit all the time.

  9. 9 Patrick Blair Feb 2nd, 2013 at 2:52 pm

    Publisher tactics. LOL. I am not a subscriber to any mags.

  10. 10 G. Thompson Feb 2nd, 2013 at 2:59 pm

    Hey guys, they are the V-Twin Sister Magazines. Looks like you get 1 magazine for the price of 1 1/2 magazines (after discount) Ha, ha.

  11. 11 Maxwell Feb 2nd, 2013 at 3:04 pm

    The art director was fired. It was not supposed to be the cover for 2 magazines, but for 3 from Paisanp Publ.

  12. 12 steve-o Feb 3rd, 2013 at 10:01 am

    I dropped my V-twin subscription for this reason 2 yrs ago. If the mag keeps going down hill my Easyrider will be “In the Wind ” as well.

  13. 13 South Trade Cycles Feb 3rd, 2013 at 10:19 am

    Anyone surprised? I don’t read newspapers. I don’t read magazines. I watch a little bit of tv. I get all my news, do all my shopping online.

  14. 14 Bruce Feb 3rd, 2013 at 10:28 am

    Baby boomers getting closer to the end of life. All Youngsters online a record number of hours every day. Motorcycle print magazines live in a bubble, in complete denial. The bubble exploded. Reality check. Crash. Don’t subscribe to any mag since 2007. Don’t see any of them in newsstands in my city!

  15. 15 Jusmecuz Feb 3rd, 2013 at 12:21 pm

    oh, and I’m 33. I do get online about everyday, except for long work days…but some things just cant be replaced with an “online” version. They are, but it’s kind of a cheap, watered-down version compared to the real thing.

  16. 16 36knuck Feb 3rd, 2013 at 12:25 pm

    I just subscribed to their new mag, Wrench. I suppose this will be nothing more than the tech articles out of their other publications. 🙁

  17. 17 Johnny Wolf Feb 3rd, 2013 at 12:31 pm

    I know the person running Wrench, I can tell you that you are in fact 100% wrong. That being said, I have no clue about the other two, as I haven’t picked up either of those publications since the mid to late 90’s.

  18. 18 Xea Feb 3rd, 2013 at 12:53 pm

    I thought one showed tits (Easyrider) and the othe (V-twin) was the g rated version.

  19. 19 Tank Blue Feb 3rd, 2013 at 2:11 pm

    Xea that was what I was lead to believe years ago.

  20. 20 bigitch Feb 3rd, 2013 at 6:59 pm

    i remember when i had a subscription to Street Chopper then they said “we ain’t publishing it no more, we change your subscription to bike works” then that went away and they tried to give me Bagger magazine which i refused and asked for cash back which i never got. then they came out with Street Chopper… cog sucking scam artists

  21. 21 P. Princeton Feb 3rd, 2013 at 7:56 pm

    Print magazines built their own demise . It’s explained in above comments. All publishers in survival mode. Slow death guaranteed. 2 years maxi to go? Less for a couple. Sad. Love what Cyril is doing, but hope a young gun will emerge and launch a new fresh and honest print magazine with real content and no advertiser influence.

  22. 22 Larry Kennedy Feb 3rd, 2013 at 8:26 pm

    Easyriders hasn’t been worth the cover price in years. What’s it up to now, $8 an issue? Hell, the only way they can get guys to read their tech articles is to use topless models.

    Your money is of much more use buying parts or tools.


  23. 23 Blackmax Feb 4th, 2013 at 7:55 am

    i subscribed to V-Twin hoping to see some metric customs & for a long time they did just that.
    With the economic downturn, shops that do metrics were hit very hard & closed up.
    with the exceptions of Morton Bros & some shops in Fla. They are gone !!!
    Hard to find content. But as I said at the V-Twin Expo, I will let my subscription to V-Twin, expire
    I feel that I got ripped off when they could’ve gone & gotten some Victory customs or something to keep the content different. Others do it why not them ?
    I will keep my Easyriders, young ladies with no tops on, what’s not to like ?
    As they say,”Skin is in” !!!!

  24. 24 Big Bill Feb 4th, 2013 at 10:50 am

    Gave up on easyriders years ago. A little too glossy and not relating much to me. Much better choices out there. Yea, the chicks are cool but the content was lacking. WTF.

  25. 25 Daron J. Feb 4th, 2013 at 12:22 pm

    I have to agree that print mags are becoming obsolete. With the exception of the local one’s like mine that keep it family oriented. I’m not out to make a million bucks, we cover all aspects of the biker lifestyle and don’t need to glorify anyone but the riders themselves. The way I look at it, if you keep a paper about them in some way shape or form, they will always support you.

  26. 26 tattooeddmike Feb 4th, 2013 at 3:20 pm

    Hey Cyril, Thanks again for putting this in your News, Print in some opinions might be obsolete in a couple of years, But I’m an old guy and would rather read a magazine in my hot little hands! That being said, I still have scripts to EZrider (my oldest script) as well as The HORSE BC (my favorite) and then I read Cycle Scorce (Good Read)!… as well as Street Choppers. I’m just addicted to reading mags about the custom, Bobber, and older bike features (restored or custom). My favorites H-D, garage built American V-Twins as well as English bikes (my first bike was a Norton!) and still got that one, … in boxes. I dig the tech articles for myself to follow to do my own mods and preformance enhancements. I do ocasionally read online, but mainly your news HERE! Thanks too for letting us sound off here. Mike

  27. 27 Patrick R Feb 4th, 2013 at 6:18 pm

    Cycle source y’all!

  28. 28 beenthere Feb 7th, 2013 at 2:30 pm

    Probably going to merge the two titles
    I cant believe only the art director would have noticed this
    before the was printed

  29. 29 Paisano Publications Feb 7th, 2013 at 3:14 pm

    With regards to Easyriders content integration into V-Twin:

    Some background history…
    At its conception in 1989, V-Twin was the non-nudity version of Easyriders. It was created for the rider who wanted to follow the events, news, and lifestyle activities associated with his passion for Harley-Davidson motorcycles without the exposure to the nudity of the models. In the nineties, with changes in the motorcycle industry, we attempted to cover and bring more of the metric customs to the reader. Over the last several years we had more and more requests for the G-rated, original version of V-Twin – the non-nudity twin of Easyriders. So at the end of 2012, the publisher decided to return to this.

    We are very sorry if the change in content on V-Twin is not to your liking. The publisher by no means did this to mislead. We do our best to make this clear to our readers…

    Subscribers are warned in our ad NOT to buy both – that they are the R-rated and G-rated versions of the same magazine.

    So newsstand buyers are NOT confused and buy both we 1)use the same girl on both, 2)most of the cover blurbs are the same, and 3)both are plainly marked R-rated and G-rated.

  30. 30 Steve The Producer Johann Feb 8th, 2013 at 3:13 pm

    I enjoy seeing a company stand up and clarify itself. This is what I always thought 2 mags being the same only diff being one with nudity the other without nudity. Kind of like GoDaddy ads one for TV one for Web they are one in the same just one is cleaned up for TV while the other doen’t pull any punches that’s the web version.

  31. 31 catfishcustoms Feb 11th, 2013 at 3:01 pm

    it’s always been that way v twin was same as easyriders with painted on black bikini tops ,etc. to offer a more family friendly biker magazine. nowdays you have so many magazines to choose from it doesn’t matter anymore. so back in the old days it was a good idea for the biker dude with children especially daughters around the house..so ease up a bit .

  32. 32 Cybersurfingalien Feb 15th, 2013 at 7:42 pm

    Was gonna say what catfishcustoms already said, so nevermind.

  33. 33 SCOTTD Feb 21st, 2013 at 8:35 am

    Easyriders and V-Twin are the same magazine – back in the 80’s when Easyriders started V-Twin they posted an add advising you not to buy V-Twin if you already get Easyriders. The reason they started V-Twin was for the overseas market and the US market where nudity (or partial nudity) was prohibited. They could also sell it to minors. If you want to see the ad (entitled, “Don’t Buy This Magazine”), go to Easyriders March 1989 Issue 189. It is a full page ad on page 4 – right before Spider’s Column “Taking in Easy”.

Comments are currently closed.
Cyril Huze